1. Do or Die
Clark Kokich

3. • What I hear CEO’s saying:
“We seem to be trying all of these new technologies, and while some of it seems
to be working, it doesn’t add up to anything that matters. I don’t need a bunch
of $10-million ideas. I need a $1-billion idea.”
• What we want CEO’s to be saying:
“We’ve used digital technologies to completely transform our relationship with
our best customers. It’s given us a sustainable competitive advantage, and as a
result, we’re increasing sales and profits.”

4. Our challenge for the
past fifty years:
Change perceptions.

5. Our challenge today:
Change reality.

8. Three key challenges:
• Redefine the definition of a “big idea.”
• Reverse the process, from “Channel Up” to “Idea
Down.”
• Master the art of collaboration.

11. Vail Case goes here

24. What Robert Katz and Vail got right:
Developed a business idea, not just another
marketing idea.
• Reversed the process, from “Channel Up” to
“Idea Down.”
• Mastered the art of collaboration.

26. Thank You
Clark Kokich