RealEstateLatino.com (REL), based in Jacksonville, Florida, is the nation's leading provider of real estate information and resources, with the mission to increase homeownership opportunities within the Latino community. Launched in 2004, REL was founded by William (Bill) Arce to address Latinos' real estate concerns when purchasing their home.

1. RealEstateLatino.com
Impeccable Ethical Behavior
Connecting Buyers & Sellers with Certified Bilingual
Real Estate Professionals
For More Information call (855) 777­RELN (7356) or visit us online
www.realestatelatino.net

2. Welcome to REL!
My name is Bill Arce and I am the founder of
RealEstateLatino.com (REL). In 2004 I saw the
need to provide an unbiased online
informational portal dedicated to educate the
Latino consumer buying or selling real estate.
Over the years our portal became one of the nation’s premier
online real estate communities servicing the Latino sector. We
are proud to say that thanks to our business philosophy of
“Impeccable Ethical Behavior” we have earned the trust of our
community.
Today I want to invite you to be part of our big FAMILIA by
joining our network of Certified Real Estate Professionals. This is
a unique opportunity to make a difference in your community
and to catapult your real estate career.
Bill Arce

3. Barriers to Hispanic Homeownership
REL is working with our partners helping to
remove them!
• Lack of understanding and knowledge of the home buying
process and lack of information about the flexible loan
products and various types of homeownership financial
assistance available
• Lack of a trusted representative in the housing industry by
bilingual and culturally‐sensitive real estate professionals
You

4. Why Marketing to Latinos Online?
In the third quarter of 2011, Hispanic homebuyers accounted for 53%
of the nation's home purchase transactions. The rapid rise in the
Hispanic population and the increase in college‐educated Latinos
make them a likely consumer force to drive first‐time home
purchases, according to Hispanic real estate leaders.
REL Can Help You Reach This Market!

5. REL’s Culture: Relationship Matters!

6. REL Market Demographic
First Generation American­born U.S.
Latinos Immigrants Latinos

7. Target Market
NEW YORK
CALIFORNIA ILLINOIS
TEXAS
FLORIDA
U.S. Latino Internet users spend as much time online as they do watching TV. Terra study conducted by
comScore 08
51%, or 7.1 million, of Latinos online stated that they benefit from Spanish‐language Web sites.
Forrester 2007
U.S. Latinos spend up to 9.5 hours a week online, an average of one more hour per week than
non‐Latinos. AOL/RoperASW Hispanic Cyberstudy 2006

8. Targeting Prospective
Latinos Wherever They Are

9. Generate Your Own Leads­Pay No Referral Fee Ever!
Today, it’s not about a Website. It is about having a total online marketing strategy.
List unlimited Get your profile
properties for sale. listed in REL’s
Residential‐Rental‐ certified Realtor
Short Sale‐
Commercial
directory
Post your own real
estate articles and
advice to REL
InfoCenter
LIKE us In FaceBook!
Interact with and
potential leads

10. Post Unlimited Listings­Maximize Your
Exposure! • Posting Unlimited
Listings
• Generate Own
Leads‐Pay No
Referral Fee
• Activity Report For
Each Listing
• Up to 20 photograph
• MapQuest
• Virtual Tour
• Mortgage Calculator
• Plus…

11. Free Listing In Our Certified Agent
Directory
• Exclusive To
Certified Agents
• Showcase Your
Expertise
• Connect With Your
Local Market
• Generate Your Own
Leads ‐ No Referral
Fee

12. Outperform Your Local Competition!
REL offers real estate agents innovative online marketing
tools to dominate your local Latino real estate market.
• No Setup Fee
• Flex Subscription Plan
• Generate Your Own Leads – Pay No Referral
Fee Ever
• Post Unlimited Listings in REL
• Professional Listing in REL’s Trusted Realtor
Online Directory
• Priority RELN Referral Lead Assignment –
Just Pay 25% Referral Fee
• Unlimited Free Support
• Cancel Anytime for Any Reason

13. Real Estate Latino Network
– Just For The Best!
Just Pay 25% Referral Fee
Our referral network offers real estate
professionals the opportunity to received leads
from their local communities in a whole new way.
Our purpose is to offer our clients the most trusted
and experienced agents that only the RELN certification program can
ensure. If you support our mission and are able to pass our strict
professional verification process, you may qualify to be part of our network.
Do you qualify? Find out Today­ Call (855) 777­RELN!
Complete RELN If you qualify you will
Our Team Will Verify Your
Membership Application receive leads from RELN
Professional Background
pay only 25% referral fee

14. Flex Subscription Plan:
REL offers three flexible subscription plans to best serve our members:
Month to Month Subscription Plan (Good)
• Just $29 per month*
• PayPal Secure Payment
Six Month Subscription Plan (Better)
• Just $149 subscription fee every 6 months*
• Save $25
• PayPal Secure Payment
Annual Subscription Plan (Best)
• Just $295 annual subscription fee*
• Save $49
• PayPal Secure Payment

15. REL’s 100% Satisfaction Guaranty
• Cancel any time, for any reason
• No contract
• 30 days money back guarantee
For More Information Call (855) 777­RELN (7356) or visit
us online www.realestatelatino.net