This document provides guidance on answering evaluation questions for an individual film poster portfolio project. It includes examples of effective responses that address the key evaluation criteria, including research conducted, creative decisions made, adherence to film poster conventions, appealing to the target audience, and reflecting on the strengths and weaknesses of the finished posters. The guidance emphasizes using proper terminology, providing specific details and examples, and focusing the response on what was done rather than being negative.

1. Individual Portfolio:
Film Poster
Evaluation Questions

2. What are the typical codes and conventions of a film poster?
Starter: bullet point ideas about each poster above
Ensure that you use your key vocabulary sheet to cover all the features you can see
Which poster is the most effective in attracting its target audience and why?
1 2 3

3. Evaluation questions – how to achieve
the best Level
• Ensure that you are positive about what you have
worked on and achieved; there is no point being
negative as this will not gain marks.
• Use key vocabulary at all times( using the prompt
sheet you have); this shows that you have
understood the codes and conventions of a film
poster
• Be specific and detailed about what you have
done; if you don’t tell the examiner what you
have done, they will not be able to ‘guess’!

4. 1. How effective was your research into similar
film posters and your chosen film genre. What
did you learn from your research?
• What did you do to research? Think of how
many posters we looked at in class ( 3 analysed
in your books) and the amount you looked at
on various websites.
• What did you find out about your specific
genre? Colour Palette? Positioning of text?
Positioning of actor/image? Other typical
features?

5. EQ1 Example answer
• I spent several hours looking at film posters online.
• I particularly focused on the ________ genre. I
discovered that the majority of posters had
___________.
• Many of the posters had the same colour palette,
which influenced my decision to use….
• The research was essential to planning my own film
poster because…
• It was important to make my poster look as authentic
as possible so that my target audience would be
attracted…

6. 2. What creative decisions did you
have to make at different stages of
your production?
• Did you have an idea in your original mock-up
that you continued with throughout? Or did
things change as you progressed? Why did they
change?
• Did you look at any websites for creative
inspiration? E.g. dafont.com / lookbook/
instagram etc?
• Did you use particular features of photoshop for
certain creative decisions?

7. Example EQ2
• I made many creative decisions in my planning
and the production of my poster.
• I originally wanted to make a poster which had
…. However, once I started taking test shots/
on Photoshop, I realised that my idea needed
to change. I then proceeded to experiment
with … / took different shots/changed the
layout/font/colours etc

8. 3. How closely does your film poster follow
the forms and conventions of existing film
posters?
• What were the typical forms and conventions
of film posters for your chosen genre?
• Did you follow these? Why?
• Was there anything you decided to do
completely differently? Why?
• Put an image of your finished poster next to
one in your genre. What are the key similarities
or differences?

9. Example EQ3
• I closely followed the codes and conventions
typical to film posters because…
• I made the creative decision to do things
differently from traditional codes and
conventions because I felt that…

10. 4. How would your film poster appeal
to the target audience?
• What is your target audience?
• What appeals to your target audience? Is it:
– The actor?
– The colour palette?
– The type of genre?
– Similarities to other films they have already
enjoyed/watched?
– The tagline?
– The date it is released ( e.g. Halloween /horror?)

11. Example EQ4
• My film poster would attract my target
audience by using
– Well-known actor/particular colour
palette/images such as / layout and font choices
– Feedback about my poster has been postive; out
of the ___ surveyed, ___ said they felt that my
poster had features they liked such as…

12. 5. How successful are your finished film
posters? What are the strengths and
weaknesses?
• What are you pleased with in your poster?
• What didn’t work out as you wanted it to?
What was the reason?
• What would you change if you could and why?

13. Example EQ5
• Overall, I am pleased with my film posters. I am
particularly pleased with ….
• Due to time constraints/lack of budget/limited
/lack of suitable models/photoshop skills, I was
unable to …
• If I could change anything, it would be…
• Feedback about my posters has been very
positive and the audience particularly liked…