12 RULES FOR CONTENT MARKETING CARNIVORESMike Houle
Let Big Rex walk you though his Twelve Rules for Content Marketing. No matter what your species, you're bound to pick up an idea or two that will boost your social media presence.
You take all this time to create data visualizations, but the story is still not coming across. You spend hours fabricating elaborate charts and graphs, yet in presentations you’re still grilled with questions from your CMO. Sound familiar? We know the practice of data visualization can be super challenging, and we want to make it easier and more efficient for you.
Join Bing’s Purna Virji and Hanapin’s Alaina Thompson as they walk you through tips to save time, improve efficiency, and create lasting and memorable data visualizations. We’re talking beautiful and clear masterpieces that your CMO will hang on the fridge (well, maybe not. But those visualizations won’t leave their minds).
The document summarizes an online marketing meetup event held in Manchester on June 12, 2019. It provides details on the event agenda, hosts, and speakers. The agenda included presentations on delivering data-driven marketing within a global organization by Pierre Hun, smashing presentations with PowerPoint hacks by Liz Booth, managing freelance resources by Jonny Swindlehurst, and using PPC to drive store visits by Alex Hogan. The event concluded with a networking session over pizza and refreshments.
How to get real estate deals from social media Chris Johnstone
A one hour keynote showing 3 proven ways we have helped generate deals from social media.
During the event we cover:
- Getting more deals from your existing clients and center of influence.
- Leveraging your business page into referrals from industry partners.
- How to set up a successful lead generation and follow up machine using Facebook ads.
For more details about Chris Johnstone visit http://www.cwjstone.com
Matthew Butlein of Freshpair.com discussed using customer data and behavior to personalize messaging across channels in real-time. Freshpair uses data from browsing activity and email interactions, along with Monetate, to create a personalized customer lifecycle experience. In an early test, revenue per prospect increased 13% during the welcome series compared to previous ad hoc messaging. Next steps involve deeper integration with Monetate to tailor more of the on-site experience based on customer segments.
Paul Price gave a presentation on how data can drive marketing growth. He discussed how new technologies and modeling are revealing insights about consumer behavior that can predict growth. Price explained how companies can now achieve unprecedented intimacy with customers by analyzing vast amounts of online data. He provided examples of how predictive modeling can be used to increase sales, customer loyalty, and target advertising more effectively down to the neighborhood level. Drew Slaven of Mercedes-Benz then discussed how working with Rapp has improved Mercedes-Benz's direct marketing sales rate by 50% through the use of data, analytics, and modeling.
Fuel Your Holiday Marketing with Re-Wrapped ContentUberflip
Ahhh, the holidays. A time when marketers can kick back, relax and reflect on a successful year. Kidding! Not quite.
The reality is, you’re scrambling to fine-tune your corporate holiday card, hit your Q4 numbers and keep up with the day-to-day. Never fear. A Christmas miracle has arrived!
With very little effort on your end, you can give your existing content pieces a festive face lift.
In this SlideShare by LeadMD, SnapApp, and Uberflip to learn how repackaging content can help you:
- Generate new buzz (or was that the egg nog?)
- Warm up cold prospects
- Close end-of-year deals
The document discusses the challenges publishers face being dependent on advertising revenue from large platforms. It suggests ways publishers can gain advantages through better understanding their audience and leveraging social media data. Specifically, it proposes building a knowledge graph to track sharing interactions, observe user behavior, and potentially predict viral content. This could allow targeting campaigns more efficiently and gaining insights into community structures.
12 RULES FOR CONTENT MARKETING CARNIVORESMike Houle
Let Big Rex walk you though his Twelve Rules for Content Marketing. No matter what your species, you're bound to pick up an idea or two that will boost your social media presence.
You take all this time to create data visualizations, but the story is still not coming across. You spend hours fabricating elaborate charts and graphs, yet in presentations you’re still grilled with questions from your CMO. Sound familiar? We know the practice of data visualization can be super challenging, and we want to make it easier and more efficient for you.
Join Bing’s Purna Virji and Hanapin’s Alaina Thompson as they walk you through tips to save time, improve efficiency, and create lasting and memorable data visualizations. We’re talking beautiful and clear masterpieces that your CMO will hang on the fridge (well, maybe not. But those visualizations won’t leave their minds).
The document summarizes an online marketing meetup event held in Manchester on June 12, 2019. It provides details on the event agenda, hosts, and speakers. The agenda included presentations on delivering data-driven marketing within a global organization by Pierre Hun, smashing presentations with PowerPoint hacks by Liz Booth, managing freelance resources by Jonny Swindlehurst, and using PPC to drive store visits by Alex Hogan. The event concluded with a networking session over pizza and refreshments.
How to get real estate deals from social media Chris Johnstone
A one hour keynote showing 3 proven ways we have helped generate deals from social media.
During the event we cover:
- Getting more deals from your existing clients and center of influence.
- Leveraging your business page into referrals from industry partners.
- How to set up a successful lead generation and follow up machine using Facebook ads.
For more details about Chris Johnstone visit http://www.cwjstone.com
Matthew Butlein of Freshpair.com discussed using customer data and behavior to personalize messaging across channels in real-time. Freshpair uses data from browsing activity and email interactions, along with Monetate, to create a personalized customer lifecycle experience. In an early test, revenue per prospect increased 13% during the welcome series compared to previous ad hoc messaging. Next steps involve deeper integration with Monetate to tailor more of the on-site experience based on customer segments.
Paul Price gave a presentation on how data can drive marketing growth. He discussed how new technologies and modeling are revealing insights about consumer behavior that can predict growth. Price explained how companies can now achieve unprecedented intimacy with customers by analyzing vast amounts of online data. He provided examples of how predictive modeling can be used to increase sales, customer loyalty, and target advertising more effectively down to the neighborhood level. Drew Slaven of Mercedes-Benz then discussed how working with Rapp has improved Mercedes-Benz's direct marketing sales rate by 50% through the use of data, analytics, and modeling.
Fuel Your Holiday Marketing with Re-Wrapped ContentUberflip
Ahhh, the holidays. A time when marketers can kick back, relax and reflect on a successful year. Kidding! Not quite.
The reality is, you’re scrambling to fine-tune your corporate holiday card, hit your Q4 numbers and keep up with the day-to-day. Never fear. A Christmas miracle has arrived!
With very little effort on your end, you can give your existing content pieces a festive face lift.
In this SlideShare by LeadMD, SnapApp, and Uberflip to learn how repackaging content can help you:
- Generate new buzz (or was that the egg nog?)
- Warm up cold prospects
- Close end-of-year deals
The document discusses the challenges publishers face being dependent on advertising revenue from large platforms. It suggests ways publishers can gain advantages through better understanding their audience and leveraging social media data. Specifically, it proposes building a knowledge graph to track sharing interactions, observe user behavior, and potentially predict viral content. This could allow targeting campaigns more efficiently and gaining insights into community structures.
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
The document discusses how, despite producing more content across channels, many brands are seeing decreasing engagement with their content. It analyzes data from over 8,800 brands that showed content output increased 78% from 2013-2014 but engagement decreased 60%. Even though it's easier for marketers to distribute content at scale, simply producing more content is not an effective strategy. The best way for marketers to cut through noise is to focus on creating high-quality content.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
The document discusses key social media and digital trends in 2016. It identifies reputation management, creating useful content ("youtility"), visual content, and employee/fan advocacy as major trends. Specifically, it notes that reputation is a business asset that must be actively managed. It also emphasizes using social media to provide useful information to customers and generate engagement through contests and visual content like photos and videos. Harnessing employees and fans as advocates through contests is also discussed as a way to crowdsource content.
Bryce Roberts works for Oracle Bronto, which makes email marketing software. He was struggling to improve conversion rates from marketing leads until he started working with LeadCrunch, a content syndication vendor that uses artificial intelligence. LeadCrunch's AI-powered lookalike engine was able to find correlations between Bryce's best customers and prospects, such as an association with Apache servers, that Bryce would not have found on his own. The engine also evolves over time as it receives feedback, helping it target the right companies at the right time. This new approach using AI helped Bryce crack the demand generation code and see better results.
Data is a powerful thing. When it's used to tell a compelling story, data becomes unforgettable. Stories bring data to life. And, if you have data to analyze, you have a story to tell, whether it’s diagnosing budget issues or explaining zoning laws.
• Tell meaningful stories that resonate with citizens, journalists, and analysts
• Define the characteristics of a data-driven story
• Create different story types based on different analytical methods
• Make stories personal and emotional for your audience
Brand delight essentials in a disruptive era june 2018Anshumali Saxena
The document provides guidance on building successful brand communications through an integrated marketing approach. It emphasizes the importance of having a cohesive content strategy, data-driven customer-focused campaigns, and aligning branding, marketing, sales, and customer service. Key elements for brand success include being customer-obsessed, distinctly inspired, pervasively innovative, and consistently pragmatic. The document also stresses testing approaches, measuring performance, and adapting based on data and customer needs.
The document discusses a mean comment a man left on a woman's dating app photo. The woman, Thea, shared the comment and photo on Twitter. Many people responded defending Thea and saying she looks beautiful. Clothing brand ASOS also responded, inviting Thea to direct message them. Thea later shared that she had the last laugh by including a link showing she had a successful partnership with ASOS.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The Centrality of a Detailed Understanding of your AudienceRising Media Ltd.
For media organizations an understanding of one's audience is key to delivering optimal content. The path to this understanding often runs through logged behavioral data, but can we leverage methods from the world of polling to generate additional insights?
This document provides an agenda and overview of a TV summit event discussing Sky AdSmart, Sky's addressable TV platform. The following will occur:
1. Registration and networking from 5:30pm, followed by an introduction from Matt Sullivan of DMA at 6pm.
2. Daniel Stephenson of Sky will present on Sky AdSmart from 6:05-6:45pm, discussing how it provides a direct and data-driven approach to TV advertising.
3. A question period will follow from 6:45-7pm, with networking until the event concludes at 7:45pm.
Integrated campaigns utilizing multiple media forms like press releases, search engines, social media and traditional media are needed to effectively grab attention in today's digital world. More personal storytelling that people can relate to on a human level is important, as statistics alone won't engage audiences. Great content, not just written but also supplemented with rich media like videos and graphics, remains king due to Google's focus on quality. Improved analytics and data allow marketers to track return on investment and make quick changes to campaigns that aren't achieving desired results.
Adobe Education Leadership Forum 2011 in Hong KongTim Elleston
1) Murdoch University is a university located in Perth, Western Australia with 3 campus locations and 18,000 students, including 20% international students from over 100 countries.
2) The university is looking to optimize its online strategy and digital marketing efforts to demonstrate its breadth of courses, raise awareness of research capabilities, and provide a relevant user experience to prospective students, parents, teachers, media, and researchers.
3) Key performance indicators for the university's online strategy include lead generation and submitted applications. Segmentation of website traffic data has provided insights into optimizing content for different audiences and improving conversion rates.
My presentation from AM Digital Dealer.
An overview of the main challenges and opportunities in the automotive industry, and other.
Read more about the eight areas of improvement to develop a solid data framework.
CONVERSION DAY :: Amplifying Storytelling with Influencer MarketingCarole Lamarque
Conversion Day is an event for digital marketers & -experts to get the latest strategies for increasing website conversion rates. Our experts will share their insights and knowledge without any secrets.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
The document discusses how, despite producing more content across channels, many brands are seeing decreasing engagement with their content. It analyzes data from over 8,800 brands that showed content output increased 78% from 2013-2014 but engagement decreased 60%. Even though it's easier for marketers to distribute content at scale, simply producing more content is not an effective strategy. The best way for marketers to cut through noise is to focus on creating high-quality content.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
The document discusses key social media and digital trends in 2016. It identifies reputation management, creating useful content ("youtility"), visual content, and employee/fan advocacy as major trends. Specifically, it notes that reputation is a business asset that must be actively managed. It also emphasizes using social media to provide useful information to customers and generate engagement through contests and visual content like photos and videos. Harnessing employees and fans as advocates through contests is also discussed as a way to crowdsource content.
Bryce Roberts works for Oracle Bronto, which makes email marketing software. He was struggling to improve conversion rates from marketing leads until he started working with LeadCrunch, a content syndication vendor that uses artificial intelligence. LeadCrunch's AI-powered lookalike engine was able to find correlations between Bryce's best customers and prospects, such as an association with Apache servers, that Bryce would not have found on his own. The engine also evolves over time as it receives feedback, helping it target the right companies at the right time. This new approach using AI helped Bryce crack the demand generation code and see better results.
Data is a powerful thing. When it's used to tell a compelling story, data becomes unforgettable. Stories bring data to life. And, if you have data to analyze, you have a story to tell, whether it’s diagnosing budget issues or explaining zoning laws.
• Tell meaningful stories that resonate with citizens, journalists, and analysts
• Define the characteristics of a data-driven story
• Create different story types based on different analytical methods
• Make stories personal and emotional for your audience
Brand delight essentials in a disruptive era june 2018Anshumali Saxena
The document provides guidance on building successful brand communications through an integrated marketing approach. It emphasizes the importance of having a cohesive content strategy, data-driven customer-focused campaigns, and aligning branding, marketing, sales, and customer service. Key elements for brand success include being customer-obsessed, distinctly inspired, pervasively innovative, and consistently pragmatic. The document also stresses testing approaches, measuring performance, and adapting based on data and customer needs.
The document discusses a mean comment a man left on a woman's dating app photo. The woman, Thea, shared the comment and photo on Twitter. Many people responded defending Thea and saying she looks beautiful. Clothing brand ASOS also responded, inviting Thea to direct message them. Thea later shared that she had the last laugh by including a link showing she had a successful partnership with ASOS.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The Centrality of a Detailed Understanding of your AudienceRising Media Ltd.
For media organizations an understanding of one's audience is key to delivering optimal content. The path to this understanding often runs through logged behavioral data, but can we leverage methods from the world of polling to generate additional insights?
This document provides an agenda and overview of a TV summit event discussing Sky AdSmart, Sky's addressable TV platform. The following will occur:
1. Registration and networking from 5:30pm, followed by an introduction from Matt Sullivan of DMA at 6pm.
2. Daniel Stephenson of Sky will present on Sky AdSmart from 6:05-6:45pm, discussing how it provides a direct and data-driven approach to TV advertising.
3. A question period will follow from 6:45-7pm, with networking until the event concludes at 7:45pm.
Integrated campaigns utilizing multiple media forms like press releases, search engines, social media and traditional media are needed to effectively grab attention in today's digital world. More personal storytelling that people can relate to on a human level is important, as statistics alone won't engage audiences. Great content, not just written but also supplemented with rich media like videos and graphics, remains king due to Google's focus on quality. Improved analytics and data allow marketers to track return on investment and make quick changes to campaigns that aren't achieving desired results.
Adobe Education Leadership Forum 2011 in Hong KongTim Elleston
1) Murdoch University is a university located in Perth, Western Australia with 3 campus locations and 18,000 students, including 20% international students from over 100 countries.
2) The university is looking to optimize its online strategy and digital marketing efforts to demonstrate its breadth of courses, raise awareness of research capabilities, and provide a relevant user experience to prospective students, parents, teachers, media, and researchers.
3) Key performance indicators for the university's online strategy include lead generation and submitted applications. Segmentation of website traffic data has provided insights into optimizing content for different audiences and improving conversion rates.
My presentation from AM Digital Dealer.
An overview of the main challenges and opportunities in the automotive industry, and other.
Read more about the eight areas of improvement to develop a solid data framework.
CONVERSION DAY :: Amplifying Storytelling with Influencer MarketingCarole Lamarque
Conversion Day is an event for digital marketers & -experts to get the latest strategies for increasing website conversion rates. Our experts will share their insights and knowledge without any secrets.
Similar a A 3-step framework to turn spreadsheets into stories - Rebecca Moss.pdf (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
5. So I needed to create a
SIMPLE FRAMEWORK
to help me find stories from
spreadsheets of data
6. Extract newsworthy data-backed stories a set of statistics
Get more stories out of every campaign
Present data in more compelling and digestible ways
11. I used the multiplier technique
to tell a more interesting story
12. I looked at what percentage of
public sector debt could be repaid
selling off Buckingham Palace
Also how much of the Royal Family
Finances could be repaid through
the sale of this iconic building
13.
14. We didn’t just look at Buckingham
Palace. We also valued the homes
of 20 more world leaders
15. To get more stories
from this campaign I
used a multiplier to
work out which
world leader could
afford to buy their
home outright.
16. All I did here was divide our estate agent’s
property valuation by the World Leader
Net Worth to give me a whole new story!
17. Multipliers are a great way to create
stories from just a few lines of data
18. But you need to know what
HEADLINE
you’re looking for in the first place
26. ● Dogs owned by women get 41% of the treats in a
household
● Dogs owned by men get 44% of the treats in the
household
● Men are more generous with treats than women
27. We can see here that women
are three times more likely to
buy treats for their dog than
treats for their partners.
28. It’s the same data,
But spinning the story I
was able to make it
much more compelling
29.
30. Why did this work?
Taps into the age-old
trope - battle of the
sexes
31. There are lots of different ways to
present data
…but not all of them are digestible