To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.

1. 10 TIPS
TO IMPROVE
Your Social Media
Strategy Immediately
NATO Experts Forum: Social Media for
International OrganizationsRebekahRadice.com
10 WAYS

2. of adults now use
social networking
sites – a nearly
tenfold jump in the
past decade.
- Pew Research
65%

3. Review Your Current Use of Social Media
01

4. Checklist:
1. Channels
2. Engagement
3. Growth
4. Frequency
5. Traffic

5. Analyze Your Page:
LikeAlyzer.com

6. Look to Your Analytics: Google, Twitter, Pinterest
Simply Measured (FREE Analysis Tool)

7. Optimize Your Social Networks
02

8. Audience
Your chance to get
to know the real
person behind the
social media profile.

9. If your message is
one-size-fits-all…
Your audience will be
listening, just not to you.
Connect with a
customized message.

10. Struggle
Identify the
struggle (pain
point) your
audience is facing.

11. Customize
What does your
audience actually
want from you?
Provide that custom
experience.

12. Identify Specific Goals
03

13. of Communication
Directors say
brand awareness
is their top goal.
61%

14. But the team?
• Executive Directors - “Engaging
the Community”
• Development Directors -
“Education and Training”

15. Are goals and channels
aligned with your
target audience?
4
When you speak to everyone, you
connect with no one.

16. Determine what you want to
achieve as an organization:
1. Increased awareness
2. Engaging community
3. Thought leadership
4. Trust and rapport
5. Expanded reach

17. Create Your Content Strategy
04

18. Create a Content Strategy
that Aligns with Goals
of consumers find custom
content useful, and 78%
believe that organizations
providing custom content are
interested in building good
relationships with them.
Source: CMO Council
90%

19. Where to Curate the Best Content
• BuzzSumo
• Post Planner
• Medium
• BizSugar

20. Get Visual!
• 63% of all social media
content includes an
image
• Content with an image
receives over 94%
more views
• 60% of people interact
with an organization
whose images appear
within search

21. Put a System in Place
05

22. Use Automation to:
• Share your best
content
• Schedule ahead on
holidays and
weekends
• Listen to what’s being
said about you and
instantly interact and
respond

23. Empower Your Team
06

24. • Communicate: who
you’re trying to reach
• Educate: on what you’re
trying to achieve
• Build: a specialized
team that focuses on
daily processes

25. Promote, Engage, Interact
07

26. of organizations
are flying by the
seat of their
pants with NO
promotional
plan in place.
56%

27. 1. Editorial
Calendar
2. Types of
Content
3. Schedule
Response
Time

28. Follow the Golden Rules
08

29. To-Do’s:
1. Listen
2. Tell Your Story
3. Stay Consistent
4. Maintain Focus
5. Create an
Experience
6. Be Social

30. Mix it Up
09

31. Make it
Christmas
Everyday for
your audience!

32. Track, Measure, Adjust
10

33. 3. Adjust…
Review, adjust, and set new
goals and objectives
2. Measure…
• Don’t rely on typical data
• Test each entry point
• Quantify the value
1. Track…
• Goals
• Campaigns
• Revenue
• Leads
• Contacts

34. Never Stop Testing
• Does your social strategy
match the organizational
strategy?
• Are your social channels
interesting and engaging?
• Do they encourage Likes,
shares and comments?
• Is there growth?

35. Rebekah Radice
RebekahRadice.com
@RebekahRadice
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RebekahRadice.com/NATO