1. Task 5 – Methods of Research
TV Advertising

2. Why Is TV Advertising Research
Important
• It is important to conduct research before
you start planning a new advertising
campaign, as you would need to have an
initial idea of all the requirements needed
for your advert. Having research is vital to
persuade your client on why they should
invest in your advert idea.

3. Audience Research
• Audience Research is important as you’d
need to find out which particular audience
will appeal to your product. You will need
to find out about your audience their
interests, their age group and gender. This
research can be conducted by doing
questionnaires and polls.

4. Market Research
• It is vital to understand the market your
product will compete with other products
for the same audience and revenue

5. Production Research
• Production Research is important as you
would need to sort out where the location
of your advert take place, booking the
equipment, and hiring the talent. (All PreProduction Activities)

6. The Four Main Methods Of
Research
•
•
•
•
Primary
Secondary
Quantitative
Qualitative

7. Primary Research
• Primary Research is where you would
conduct original research which is
conducted from scratch. For instance an
example to find out this research could be
creating a questionnaire for your target
audience or conduct an interview. Even
though finding out this information is
original, finding out your own research can
be costly and time consuming.

8. Secondary Research
• Secondary research is information that
already exists since it has been collected
for other purposes. It is conducted on data
published previously and usually by
someone else. An advantage of
Secondary research is that it costs far
lessthan primary research. However a
disadvantage of Secondary research is it
may not be the specific information you
need.

9. Quantitative Research
• Quantitative Research can be shown as a
set of numbers, can be displayed as
charts and graphs. This type of research is
good when it comes to calculating figures
of opinions. However a disadvantage not
all the results you get may be specific in
your results to what was answered.

10. Qualitative Research
Qualitative Research is information on
people’s personal opinions of your
product. Advantages of Qualitative
Research is that it helps to find out the
way people feel and the responses are
personal. A disadvantage of this is that the
information can’t really be summarized
when finalizing your result.

11. • By CanelOsman 12ACL