We’ll explore: - How to expand your talent pool beyond LinkedIn’s limited audience - How to influence job seekers at the point of career decision - The importance of “informational transparency” in raising applicant quality and engagement

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Going
Beyond
LinkedIn
How Smart Recruiters Find Today’s Candidates

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Get In Touch
Mike Walsh
Sr. Product Marketing Manager
Mike.Walsh@Glassdoor.com
@MikeNWalsh
Matt Charney
Managing Editor, RecruitingBlogs.com
matt@recruitingblogs.com
@MattCharney

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Agenda
 What LinkedIn Delivers
 What Today’s Candidates Care About
 Influencing the Candidate
 5 Strategies for Recruiting Beyond LinkedIn
– Get Creative With Search
– Target More Effectively
– Find Next Generation Talent
– Use Your Resources and Optimize
– Get Social
 Questions?

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Why Do People
Use LinkedIn?
 To network
 To look for a job
 Marketing/communication
 Search for professional
talent

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Challenges
 Limited to business
professionals
 Many people aren’t
interested in finding a new
job or being contacted
 Limited information for
potential candidates to get
to know your company

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LI vs Twitter/Facebook

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How do you
reach
EVERYONE
who is open to
a new job
opportunity?

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Reach Candidates Where They Are Researching Companies

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9
Today’s Candidates’ Decision Process

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What Candidates Care About

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Today’s Candidates Seek Transparency and
Authenticity in their Job Search

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51%of new employees today
have buyer’s remorse

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Say reviews from
employees influence
their job decision95%

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69% of job seekers would not take a job with a
company that had a bad reputation...
Even if they were unemployed!

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How do you
influence job
seekers at the
point of career
decision?

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Building Trust Is Key

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“Woo” the Candidates

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Be Real and Get Your Employees Onboard

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Showcase Your Employer Value Proposition

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Amplify Your Message

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5 Strategies for Recruiting Beyond LinkedIn

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1.) Get Creative with Search

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2.) More effective targeting

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3.) Find the Next Generation of Talent

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4.) Use Your Resources & Optimize

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5.) Get Social
Networking and
Events
Highlight the good
on career site and
social media
Glassdoor
Profile
Twitter
Facebook
Career Sites

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Find Today’s Candidates Where They Are Looking for Jobs
Non-Traditional Talent Is Not on LinkedIn

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Gain More Than Just the Employer’s Perspective

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Fastest Growing Recruitment Site
6Mcontent
300Kcompanies
15Mjobs
190countries
24Mmembers
the most trusted place for
today’s candidates to research
companies and search for jobs
-10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan Feb Mar Apr May Jun
Monthly Traffic Growth

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Sources of Hire