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Making it Pop
- 4. Strategy & Planning Design Content Code SEO Management Analytics Social Media How can I get my website back on the right track?
- 6. Set a strategy & plan Set a goal Know your demographic Focused & Flexible Realistic strategic goals Look at existing analytics Understand User Tasks Prelaunch/Post to dos be adaptive “Effectively assimilate our diverse methods to meet and empower our clients “
- 7. Design & Ux
- 9. Key design elements User centric design Good visuals = trust basic html and css Avoid Paralysis by analysis Put the user first
- 10. Content creation
- 11. Great Web Writing Get to the point quickly No marketing fluff Clear language Keyword stuffing is so ‘98 Thou shalt not lie Thou shalt not use industry jargon IT’S GONNA RAIN!
- 13. Dev & code guidelines Keep it current Choose based on needs Validate! What type of site = type of client Ask your Dev smart questions
- 14. Search engine op
- 15. Spot SUPER SEO SEO is Organic Rapidly changing These ain’tyomomma’s keywords Watch out for too good to be true Seo is a process
- 17. Pm and you Design, dev, copy, seo Wide knowledge Translates wants into $$ Keeps scope in range Strikes a balance in client relations
- 18. Analytics & data
- 19. Analytics Measure Plan ahead Make educated changes Test Don’t overwhelm users
- 20. Social media
- 24. Decide who should write
- 25. Engage readers
- 26. short, fresh, consistent & pro
- 27. Update regularly
- 28. Decide how to Handle feedback
- 30. Think it’ll magically generate traffic
- 31. Act like a faceless corporation
- 32. Make it a marketing blog
- 33. Post robotic press releases
- 35. Expect too much from your readers
- 37. Have a great profile pic
- 38. Post multiple types of media
- 39. Post often
- 41. Use FB as a customer service outlet
- 42. use places for deals
- 44. Use FB events
- 45. Message your entire network
- 46. Post multiple times about …
- 48. Nobody likes a spammymcspamerson
- 49. Trolls do exist!
- 51. share links, photos, and videos
- 53. Guide followers to help
- 55. Have a relevant bio
- 56. Use a link shortener
- 61. Repeat after me: I will not auto dm
- 62. Tweet too often
- 63. Treat it like im
Notas del editor
- Name …pets….goals….what you do
- What makes a site successful? The right people and the right tools for the job. Perspective. Redesign. Client. So you may be asking…..
- 8 ways / areas to focus on for a successful redesign (or creation) BTW 8 is my fav number, ask me why after the pre
- It’s hard to say what’s most important, but if I had to, I’d say strategy
- How do I set a strategy and plan for the build?
- Some would argue that design is most important. Make or break success. Craigslist.
- Key elements of great web writing and How you can get involved
- All these elements come together, you need someone to manage all of it
- Once you’re rocking and rollin, don’t slack. Unfortunately you can never quit. Ever evolving, must keep up. Social media plays a huge part. Blogging, facebook and twitter are the three heavy hitters right now.
- 8 ways / areas to focus on for a successful