1. English
Communication
Wtf *can* we say in an e-mail, anyway?
понедельник, 17 декабря 12 г.

2. Uhh... wut r we talkin ‘bout?
What is Business English? How to talk in RL!
Example Letters (good and bad) Tupac vs Biggie
Misatkes, mistakse, mstakes! U.K. vs U.S.A.
понедельник, 17 декабря 12 г.

3. Uhh... wut r we talkin ‘bout?
What is Business English? How to talk in RL!
Example Letters (good and bad) Tupac vs Biggie
Misatkes, mistakse, mstakes! U.K. vs U.S.A.
понедельник, 17 декабря 12 г.

4. BUSINESS ENGLISH
Business English is the style of English we use in
“corporate” life.
It is very formal and polite....
понедельник, 17 декабря 12 г.

5. BUSINESS ENGLISH
Business English is the style of English we use in
“corporate” life.
It is very formal and polite....
...except when it isn’t...
понедельник, 17 декабря 12 г.

6. BUSINESS ENGLISH
Business English is the style of English we use in
“corporate” life.
It is very formal and polite....
...except when it isn’t...
...‘cause sometimes it’s not!
понедельник, 17 декабря 12 г.

7. BUSINESS ENGLISH
Tone
Greetings / Farewells
Requests
понедельник, 17 декабря 12 г.

8. BUSINESS ENGLISH TONE
понедельник, 17 декабря 12 г.

9. BUSINESS ENGLISH TONE
Your tone is how you make the reader feel in
your letter. It is your attitude toward the
reader and subject (positive or negative,
excited or bored, formal or informal, etc...)
понедельник, 17 декабря 12 г.

10. BUSINESS ENGLISH TONE
(examples)
(Super) Positive:
It was great seeing you today! Here are the documents! Have a
great day!
Neutral:
Here are the documents you wanted.
Negative:
Do you really need those documents? Here they are... But I
think you asked for extra documents to give me more work...
понедельник, 17 декабря 12 г.

11. BUSINESS ENGLISH TONE
To determine the appropriate tone,
ask yourself these three questions:
Why am I writing?
To whom am I writing?
Which tone should I use?
понедельник, 17 декабря 12 г.

12. BUSINESS ENGLISH TONE
WHY AM I WRITING?
(rules for when you don’t know to whom you’re writing)
Are you making a request?
formal
Do you want to offer a service?
formal
Do you want to receive a service?
formal, but not too formal
понедельник, 17 декабря 12 г.

13. BUSINESS ENGLISH TONE
WHY AM I WRITING?
(rules for when you don’t know to whom you’re writing)
Are you making a request?
formal
Do you want to offer a service?
formal
Do you want to receive a service?
formal, but not too formal
Have you fallen in love with your client?
poetic
понедельник, 17 декабря 12 г.

14. BUSINESS ENGLISH TONE
TO WHOM AM I WRITING?
Are you writing to a super crazy, formal businessman?
formal
Are you writing to a hipster/hippy?
informal
Are you writing to a non-native English speaker?
depends on their country
Are you writing to your resident Texan?
TOTALLY INFORMAL!
понедельник, 17 декабря 12 г.

15. BUSINESS ENGLISH TONE
TO WHOM AM I WRITING?
понедельник, 17 декабря 12 г.

16. BUSINESS ENGLISH TONE
TO WHOM AM I WRITING?
понедельник, 17 декабря 12 г.

17. BUSINESS ENGLISH TONE
TO WHOM AM I WRITING?
понедельник, 17 декабря 12 г.

18. BUSINESS ENGLISH TONE
TO WHOM AM I WRITING?
понедельник, 17 декабря 12 г.

19. BUSINESS ENGLISH TONE
TO WHOM AM I WRITING?
AYYO
, KID
GIMM !
E MY
BASK DAM
ETBA N
LL BA
CK!!
!!
понедельник, 17 декабря 12 г.

20. BUSINESS ENGLISH TONE
WHICH TONE?
Business formal?
Business informal?
Friendly informal?
Totally informal?
понедельник, 17 декабря 12 г.

21. BUSINESS ENGLISH TONE
WHICH TONE?
Business formal
Ryan Collins:
Please be aware that this is what business formal
tone looks like.
Best regards,
Christopher At wood
понедельник, 17 декабря 12 г.

22. BUSINESS ENGLISH TONE
WHICH TONE?
Business informal
Ryan:
This is what business informal looks like.
BR,
Chris
понедельник, 17 декабря 12 г.

23. BUSINESS ENGLISH TONE
WHICH TONE?
Friendly informal
Ryan
Hey. This is friendly informal.
Later,
Chris
понедельник, 17 декабря 12 г.

24. BUSINESS ENGLISH TONE
WHICH TONE?
Totally informal
yo dude
totally informal
chris
понедельник, 17 декабря 12 г.

25. BUSINESS ENGLISH TONE
WHAT DO I WANT TO SAY?
... but be careful to say what you mean
(and mean what you say).
понедельник, 17 декабря 12 г.

26. BUSINESS ENGLISH TONE
WHAT DO I WANT TO SAY?
I hope you call me...
понедельник, 17 декабря 12 г.

27. BUSINESS ENGLISH TONE
WHAT DO I WANT TO SAY?
I hope you call me...
You “hope”?
понедельник, 17 декабря 12 г.

28. BUSINESS ENGLISH TONE
WHAT DO I WANT TO SAY?
I hope you call me...
You “hope”?
Yes, I don’t want to
be rude. Sorry.
понедельник, 17 декабря 12 г.

29. BUSINESS ENGLISH GREETINGS
понедельник, 17 декабря 12 г.

30. BUSINESS ENGLISH GREETINGS
If you know someone well:
понедельник, 17 декабря 12 г.

31. BUSINESS ENGLISH GREETINGS
If you know someone well:
Hey, Steve!
понедельник, 17 декабря 12 г.

32. BUSINESS ENGLISH GREETINGS
If you know someone well:
Hey, Steve!
If you don’t know someone well:
понедельник, 17 декабря 12 г.

33. BUSINESS ENGLISH GREETINGS
If you know someone well:
Hey, Steve!
If you don’t know someone well:
Dear Mr. Jones:
понедельник, 17 декабря 12 г.

34. BUSINESS ENGLISH GREETINGS
If you know someone well:
Hey, Steve!
If you don’t know someone well:
Dear Mr. Jones:
or
понедельник, 17 декабря 12 г.

35. BUSINESS ENGLISH GREETINGS
If you know someone well:
Hey, Steve!
If you don’t know someone well:
Dear Mr. Jones:
or
Mr. Jones:
понедельник, 17 декабря 12 г.

36. BUSINESS ENGLISH GREETINGS
If you know someone well:
Hey, Steve!
If you don’t know someone well:
Dear Mr. Jones:
or
Mr. Jones:
mo n)
e com
(m or
понедельник, 17 декабря 12 г.

37. BUSINESS ENGLISH GREETINGS
But if you don’t know who you’re talking to:
понедельник, 17 декабря 12 г.

38. BUSINESS ENGLISH GREETINGS
But if you don’t know who you’re talking to:
To whom it may concern,
понедельник, 17 декабря 12 г.

39. BUSINESS ENGLISH GREETINGS
But if you don’t know who you’re talking to:
To whom it may concern,
понедельник, 17 декабря 12 г.

40. BUSINESS ENGLISH GREETINGS
But if you don’t know who you’re talking to:
To whom it may concern,
понедельник, 17 декабря 12 г.

41. BUSINESS ENGLISH GREETINGS
But if you don’t know who you’re talking to:
To whom it may concern,
понедельник, 17 декабря 12 г.

42. BUSINESS ENGLISH FAREWELLS
понедельник, 17 декабря 12 г.

43. BUSINESS ENGLISH FAREWELLS
(from formal to informal)
Best regards,
Regards,
Thank you,
Thanks,
BR
Later,
понедельник, 17 декабря 12 г.

44. BUSINESS ENGLISH REQUESTS
понедельник, 17 декабря 12 г.

45. BUSINESS ENGLISH REQUESTS
(how to ask)
Direct Question:
When will you send me the quote?
Indirect Question:
I wonder when you’re going to send me that quote.
Embedded Question:
Could you tell me when you’ll send the quote?
Imperative:
Send me the quote!
понедельник, 17 декабря 12 г.

46. BUSINESS ENGLISH REQUESTS
(how to answer)
For an affirmative answer:
Be polite and say yes. It’s easy.
For a negative answer:
Make your answer positive anyway.
Don’t know:
Make your answer positive anyway.
понедельник, 17 декабря 12 г.

47. BUSINESS ENGLISH REQUESTS
(how to be negative while still being positive)
Negative:
We cannot ship in lots of less than 12.
Positive:
To keep down packaging costs and to help
customers save on shipping costs, we ship
in lots of 12 or more.
понедельник, 17 декабря 12 г.

48. Uhh... wut r we talkin ‘bout?
What is Business English? How to talk in RL!
Example Letters (good and bad) Tupac vs Biggie
Misatkes, mistakse, mstakes! U.K. vs U.S.A.
понедельник, 17 декабря 12 г.

49. BAD LETTER
понедельник, 17 декабря 12 г.

50. понедельник, 17 декабря 12 г.

51. GOOD LETTER
понедельник, 17 декабря 12 г.

52. понедельник, 17 декабря 12 г.

53. BAD LETTER
понедельник, 17 декабря 12 г.

54. понедельник, 17 декабря 12 г.

55. GOOD LETTER
понедельник, 17 декабря 12 г.

56. понедельник, 17 декабря 12 г.

57. Uhh... wut r we talkin ‘bout?
What is Business English? How to talk in RL!
Example Letters (good and bad) Tupac vs Biggie
Misatkes, mistakse, mstakes! U.K. vs U.S.A.
понедельник, 17 декабря 12 г.

58. MISATKES, MISTAKSE, MSTAKES
понедельник, 17 декабря 12 г.

59. MISATKES, MISTAKSE, MSTAKES
Let’s take a look at common mistakes. You should try
to avoid these, but it isn’t the end of the world if you
don’t.
понедельник, 17 декабря 12 г.

60. COMMON MISTAKES
понедельник, 17 декабря 12 г.

61. COMMON MISATKES
Visiting London for the first time in 1912,
Russian poet Samuil Marshak asked a man
on the street, “Please, what is time?”
The man said, “That’s a philosophical
question. Why ask me?”
понедельник, 17 декабря 12 г.

62. COMMON MISATKES
Here is the dirty truth about English:
понедельник, 17 декабря 12 г.

63. COMMON MISATKES
Here is the dirty truth about English:
EVERYBODY MAKES MISTAKES!
понедельник, 17 декабря 12 г.

64. COMMON MISATKES
Perfect tense
(“I work at Red Keds for 2 months.” vs “I’ve been working at Red Keds for 2 months.” )
Conditionals
(“If I have time today, I will eat.” vs “If I will have time today, I will eat”)
Present continuous vs present simple
(“I am giving a presentation now” vs “I give presentations”)
Articles
(“I use the google” vs “I use google”)
понедельник, 17 декабря 12 г.

65. THE DECIDER
понедельник, 17 декабря 12 г.

66. Uhh... wut r we talkin ‘bout?
What is Business English? How to talk in RL!
Example Letters (good and bad) Tupac vs Biggie
Misatkes, mistakse, mstakes! U.K. vs U.S.A.
понедельник, 17 декабря 12 г.

67. HOW TO TALK IN REAL LIFE
понедельник, 17 декабря 12 г.

68. HOW TO TALK IN REAL LIFE!
I have one rule for speaking English:
понедельник, 17 декабря 12 г.

69. HOW TO TALK IN REAL LIFE!
I have one rule for speaking English:
KEEP IT SIMPLE!!
понедельник, 17 декабря 12 г.

70. HOW TO TALK IN REAL LIFE!
Use grammar you are comfortable with. Speak
with words you know well. Be creative in how you
explain things. But always keep it simple.
There is a time and a place to learn new grammar.
The airport terminal is not one of them.
понедельник, 17 декабря 12 г.

71. понедельник, 17 декабря 12 г.

72. Hi, I would like to
practice my English!
понедельник, 17 декабря 12 г.

73. Hi, I would like to
practice my English!
e
d lik my
n d I’ ic e
A ct
a
t o pr ch sl ap
bi t n iq ue !
te c h
понедельник, 17 декабря 12 г.

74. Uhh... wut r we talkin ‘bout?
What is Business English? How to talk in RL!
Example Letters (good and bad) Tupac vs Biggie
Misatkes, mistakse, mstakes! U.K. vs U.S.A.
понедельник, 17 декабря 12 г.

75. TUPAC VS BIGGIE
понедельник, 17 декабря 12 г.

76. WEST vs EAST
понедельник, 17 декабря 12 г.

77. WEST vs EAST
Indirect Direct
понедельник, 17 декабря 12 г.

78. WEST vs EAST
Indirect Direct
Give bad news Avoid bad news
понедельник, 17 декабря 12 г.

79. WEST vs EAST
Indirect Direct
Give bad news Avoid bad news
More informal More formal
понедельник, 17 декабря 12 г.

80. WEST vs EAST
Indirect Direct
Give bad news Avoid bad news
More informal More formal
More rational More emotional
понедельник, 17 декабря 12 г.

81. WEST vs EAST
Indirect Direct
Give bad news Avoid bad news
More informal More formal
More rational More emotional
Usually on time Late
понедельник, 17 декабря 12 г.

82. WEST vs EAST
Indirect Direct
Give bad news Avoid bad news
More informal More formal
More rational More emotional
Usually on time Late
Oral Contract lolwut?
понедельник, 17 декабря 12 г.

83. Uhh... wut r we talkin ‘bout?
What is Business English? How to talk in RL!
Example Letters (good and bad) Tupac vs Biggie
Misatkes, mistakse, mstakes! U.K. vs U.S.A.
понедельник, 17 декабря 12 г.

84. U.K. VS U.S.A.
понедельник, 17 декабря 12 г.

85. U.K. vs U.S.A.
Drink tea
Are really good at hosting
the Olympics
Use “proper” English
Drive on the wrong side of
the road
Care a lot about soccer, but
couldn’t beat the U.S.
The Beatles
понедельник, 17 декабря 12 г.

86. U.K. vs U.S.A.
Drink tea Drink coffee
Are really good at hosting
the Olympics
Use “proper” English
Drive on the wrong side of
the road
Care a lot about soccer, but
couldn’t beat the U.S.
The Beatles
понедельник, 17 декабря 12 г.

87. U.K. vs U.S.A.
Drink tea Drink coffee
Are really good at hosting Are really good at winning
the Olympics the Olympics
Use “proper” English
Drive on the wrong side of
the road
Care a lot about soccer, but
couldn’t beat the U.S.
The Beatles
понедельник, 17 декабря 12 г.

88. U.K. vs U.S.A.
Drink tea Drink coffee
Are really good at hosting Are really good at winning
the Olympics the Olympics
Use “proper” English Use real English
Drive on the wrong side of
the road
Care a lot about soccer, but
couldn’t beat the U.S.
The Beatles
понедельник, 17 декабря 12 г.

89. U.K. vs U.S.A.
Drink tea Drink coffee
Are really good at hosting Are really good at winning
the Olympics the Olympics
Use “proper” English Use real English
Drive on the wrong side of Drive on the right side of
the road the road
Care a lot about soccer, but
couldn’t beat the U.S.
The Beatles
понедельник, 17 декабря 12 г.

90. U.K. vs U.S.A.
Drink tea Drink coffee
Are really good at hosting Are really good at winning
the Olympics the Olympics
Use “proper” English Use real English
Drive on the wrong side of Drive on the right side of
the road the road
Care a lot about soccer, but Don’t care about soccer, but
couldn’t beat the U.S. tied with England.
The Beatles
понедельник, 17 декабря 12 г.

91. U.K. vs U.S.A.
Drink tea Drink coffee
Are really good at hosting Are really good at winning
the Olympics the Olympics
Use “proper” English Use real English
Drive on the wrong side of Drive on the right side of
the road the road
Care a lot about soccer, but Don’t care about soccer, but
couldn’t beat the U.S. tied with England.
The Beatles Bob Dylan
понедельник, 17 декабря 12 г.

92. BUT, CHRIS, HOW CAN I LEARN?
понедельник, 17 декабря 12 г.

93. HOW TO IMPROVE
Surround yourself with English.
Listen to music. Watch movies/TV show. Sing along to songs you like,
and learn dialogues by heart. This will introduce you to real, spoken
English, rather than English from a textbook.
понедельник, 17 декабря 12 г.

94. HOW TO IMPROVE
Learn Phrases, not words.
If you learn the entire English dictionary, you might understand people,
but you won’t be able to speak to them. If you learn phrases, it will teach
you how these words work together.
понедельник, 17 декабря 12 г.

95. HOW TO IMPROVE
Practice speaking what you hear.
Perhaps you have heard the expression, “Practice makes perfect.” As my
music teacher used to say, this phrase is incomplete. Perfect practice
makes perfect. To use correct English, you must practice using correct
English. And simply listening to correct English will not make you speak
correct English.
понедельник, 17 декабря 12 г.

96. HOW TO IMPROVE
Use what you know.
If you are uncomfortable using a certain tense or phrasing, then don’t
use it in conversation. Your first goal in speaking is to be understood. Try
to limit yourself to what you know. Then, as you become more
comfortable speaking, those other tenses/phrases will come naturally.
понедельник, 17 декабря 12 г.

97. HOW TO IMPROVE
Be excited/interested in learning and speaking.
To improve your English, you must enjoy learning it. In my experience
learning Russian, I best remember the words and phrases that I am
excited to learn. This is clear in my classes, as well. Students, who enjoy
coming to class and think English is fun, make more progress than those
who only study because they “need to”.
понедельник, 17 декабря 12 г.

98. THANK YOU
понедельник, 17 декабря 12 г.