General Senses

1. GENERAL SENSES
Be Limitless. Create Realities.

2. Be Limitless. Evolve.
W e t a k e t h e p o w e r o f l o g i c a n d e m o t i o n d e l i v e r y
t o t h e n e x t l e v e l .

3. Internationally
Award-Winning
Startup of the
Year

4. GENERALSENSES
TECHNOLOGIES
01 – AUGMENTED REALITY
• Definition
• Introduction
• Use Cases
02 – VIRTUAL REALITY
• Definition
• Introduction
• Use Cases
03 – COMBINING REALITIES
• Introduction
• Innovations
• Use Cases
04 – ADDITIONAL TECHNOLOGIES
• Technology Fields
• Traditional + Cutting Edge
• Technologies Leveraged

6. General Senses. Be Limitless. Create Reality.
www.generalsenses.com 6
Augmented Reality
(AR)
AR
Augmented Reality is the
integration of digital information
with the user's environment in
real time. Unlike Virtual Reality,
which replaces your three
dimensions with an alternate
three dimensions, Augmented
Reality adds a fourth dimension to
your existing three dimensions.

7. General Senses. Be Limitless. Create Reality.
www.generalsenses.com 7
General Senses uses Augmented Reality in
numerous ways to empower clients across
multiple industries, including:
• Print Media – the saving grace
• Marketing – across industries
• Banking & FinTech
• Education/Training
• Retail
• Real Estate & Interior Design
General Senses and
AR
Ho
w

8. General Senses. Be Limitless.
www.generalsenses.com
True-To-Life Architectural Renderings
Real Estate
Subtittle Name Here
Design
In-Flight Experiences
Entertainment
Virtual Property Walkthrough's
Real Estate
“The phone is probably going to be the mainstream consumer
platform [where] a lot of these AR features become
mainstream, rather than a glasses form factor that people will
wear on their face.” – Mark Zuckerberg
8
Augmented Reality Use Cases
Increase Property Sales
Real Estate
General Senses provides
customized solutions to clients
that enable them to connect with
their target audiences and have
further reach.
Virtual Property Walkthroughs
Real Estate
Increase Property Sales
Real Estate
Increase Property Sales
Real Estate
Increase Property Sales
Real Estate
Increase Property Sales
Real Estate
Increase Property Sales
Real Estate
Preview Buildings Pre-Build
Real Estate Development
Sell More Properties
Real Estate
Showcase Designs to Clients
Architecture
Activate Print Media
Publishing
Sell More Through Print
Retail

9. General Senses. Be Limitless.
www.generalsenses.com
Go beyond.
Go beyond the traditional limitations of media
channels. Reach out to your customers with
increased capability, persuasion, and
interactivity.
Increase Property Sales
Real Estate
Increase Property Sales
Real Estate
Increase Property Sales
Real Estate
Increase Property Sales
Real Estate
Product Development
Engineering
Interactive Product Showcases
Retail & Design
Cust. Engage. Gamification
Marketing
Product Recognition & Info
Retail
Artifact Information
Museums & Arts
Activated Business Cards
Business

10. Virtual Reality

11. General Senses. Be Limitless. Create Reality.
www.generalsenses.com
1
1
Virtual Reality
VR
Virtual Reality is an artificial
environment that is created with
software and presented to the
user in such a way that the user
suspends belief and accepts it as
a real environment. It is taking
your three existing dimensions
and overriding them with an
alternate three dimensions.

12. General Senses. Be Limitless. Create Reality.
www.generalsenses.com
1
2
General Senses uses Virtual Reality in
numerous ways to empower clients across
multiple industries, including:
• Real Estate & Architecture
• Marketing – across industries
• Communication
• Retail
• Education/Training
• Aviation and Tourism
General Senses and
VR
Ho
w

13. General Senses. Be Limitless.
www.generalsenses.com
True-To-Life Architectural Renderings
Real Estate
Subtittle Name Here
Design
In-Flight Experiences
Entertainment
Virtual Property Walkthrough's
Real Estate
Limitless Possibilities.
13
Virtual Reality Use Cases
Increase Property Sales
Real Estate
Transcend physical &
locational limitations, and
allow your customers to
compellingly experience your
offerings, wherever they
may be.
Virtual Property Walkthroughs
Real Estate
Increase Property Sales
Real Estate
Virtual Stores
Retail
Effective Store Showcasing
Retail
Live Stream Events in VR
Videography

14. General Senses. Be Limitless.
www.generalsenses.com 14
Education HealthCare Military Aviation
Museums & History Art & Expression Training Recruitment

15. General Senses. Be Limitless.
www.generalsenses.com
Seeing is Believing.
Transport your audience into a world of your vision, and have
them experience projects and concepts like they’re actually there.
Allow them to live and interact with the environment through
different conditions and stimuli, interact with different features of
their surroundings, and walk through and explore your ideas at
their own pace in full immersive virtual reality.
Personal Entertainment
Gaming
Immersive Workout
Fitness
Imagery Therapy
Mental Health
Relaxation & Recovery
Meditation
Front Row Seats at Live Events
Sports
Immersive Gaming
Arcades

16. GENERAL SENSES
Be Limitless. Combine Realities.
Combining Realities

17. General Senses. Be Limitless. Create Reality.
www.generalsenses.com
GS Signature -
Combining
Realities
CR
Combining Realities is a General Senses conception,
with General Senses creating the first morphing VR and
AR experience in one app.
GS recognizes that different types of demonstrations have
different optimal demonstration technology, and with
innovations and customer successes in both the VR and
AR fields, pioneered the field of hybrid-integrated VR and
AR apps.
Coherent, inter-connected, evolving
experience

18. General Senses Innovations
Due to General Senses’ visionary commitment to R&D, it has accomplished
competitive innovations on a global scale:
Augmented Reality: Created & Developed unique workflow & algorithms
to push the power of Augmented Reality tracking beyond current
technology.
Virtual Reality: Created & Developed unique workflow & algorithms to
push Virtual Reality graphics and realism beyond mobile hardware
capabilities.
Combining Realities: Created & Developed the first morphing VR and AR
hybrid app, combining both technologies seamlessly and automatically
switching to the optimal Reality based on usage scenario.
Industry Solutions: Created & Developed powerful industry solutions for:
Real Estate - Interior Design - Fintech/Banking - Government

19. Additional Technologies

20. General Senses – Additional
Technologies
3D-360 & VR Capture Technologies - Pioneering:
• Interactive Virtual Online Tours
• Professional 3D-360 Photography
• 3D-360 Cinematic Videography, Video Ads, & Live Event Coverage
• 3D Object & Environmental Scanning
Traditional/Core Technologies:
• Web: Sites, Platforms, WebApps.
• Mobile Apps: Android, iOS
• E-Commerce: Cross-platform, local & international payment gateways
• Specialized Systems: CBT (Aviation), LMS, Organizational, Custom

21. Cutting-Edge + Traditional = Exclusive
General Senses leverages its unique position as a cutting-edge technology innovator, combined with
its rich history in traditional/core technologies to create exclusive solutions of new dimensions – all
under one roof.
Example use-cases: [3D Scanning + E-Commerce + VR/AR = _____]
Virtual Stores:
Virtual Reality
3D Scanning
E-Commerce
Physical-Digital Shopping Magazines:
Augmented Reality
3D Scanning
E-Commerce

22. General Senses - Capabilities
Technologies, Platforms and Languages

23. General Senses – Technology Evolution Spectrum

24. T h e O p p o r t u n i t y
T h e M a r k e t & T h e S c i e n c e

25. General Senses. Be Limitless. Create Realities.
www.generalsenses.com
“We believe VR/AR has the potential to spawn a
multibillion-dollar industry, and possibly be as game
changing as the advent of the PC." - Goldman
Sachs
“Our new base case is that mobile AR could
become the primary driver of a $108 billion VR/AR
market by 2021 (underperform $94 billion,
outperform $122 billion), with AR taking the lion’s
share of $83 billion and VR $25 billion.” -
TechCrunch
Worldwide revenues for the augmented reality and
virtual reality (AR/VR) market will grow from $5.2
billion in 2016 to more than $162 billion in 2020.
This represents a compound annual growth rate
(CAGR) of 181.3% over the 2015-2020 forecast
period. - IDC
The Market Growth & Potential of VR & AR
Tech
12000% Growth
Predicted Market Size of VR/AR Software by 2020
Base Case Scenario
Source: Goldman Sachs Global Investment Research
0
20
40
60
80
100
120
2016 2017 2018 2019 2020
Good Case Estimate of Total AR/VR Market Size in
$Billions

26. Research - Why General Senses
TechnologyThe effectiveness of General Senses experiential technologies is backed by extensive research.
Virtual Reality:
27% increased emotional attachment and brand customer engagement
Neuroscience [1][2][3][4]
Augmented Reality:
Facebook, Apple, Google, Microsoft’s focal point in future strategy
and media delivery [5][6][7][8]
www.generalsenses.com

27. “If a picture says a thousand
words, a General Senses
experience says a million.”
– Veerle Smet, CEO of Allé Lou

28. The Leading Realities Creator.
GENERAL SENSES
Be Limitless. Create Realities.

29. 1. Groundbreaking Virtual Reality Research Showcases Strong Emotional Engagement for Brands:
http://www.yume.com/news/press-releases/groundbreaking-virtual-reality-research-showcases-strong-emotional-engagement
2. Report: VR delivers big on engagement, emotional response: http://www.marketingdive.com/news/report-vr-delivers-big-on-
engagement-emotional-response/430113/
3. Neuroscientists Say VR Enhances Customer Engagement For Brands: https://arc.applause.com/2016/11/18/virtual-reality-brand-
digital-experience/
4. Emotional engagement '27% higher' in VR than in 2D: https://www.virtualreality-news.net/news/2016/nov/23/emotional-
engagement-27-higher-vr-experiences-2d-new-research-says/
5. Mark Zuckerberg just signed the death warrant for the smartphone: http://www.businessinsider.com/facebook-f8-mark-
zuckerberg-on-augmented-reality-2017-4
6. It sounds like augmented reality will be the signature feature of the iPhone 8: https://www.businessinsider.com.au/apple-
iphone-8-rumors-3d-laser-camera-augmented-reality-2017-7
7. Google has exciting new plans for Augmented Reality: http://www.androidauthority.com/google-exciting-new-plans-augmented-
reality-773085/
8. Microsoft HoloLens and Insider chiefs suggest smartglasses will replace smartphones: https://www.windowscentral.com/ar-
smartglasses-may-replace-smartphones-hints-insider-chief-dona-sarka-and-hololens-creator-alex
9. The power of media-rich map listings:
https://static.googleusercontent.com/media/www.google.com/en//streetview/hire/Power-of-maps-listings.pdf
References
www.generalsenses.com

30. G e n e r a l S e n s e s
B e L i m i t l e s s . C r e a t e R e a l i t i e s .