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1. Gutenberg design principle
1
The primary optical area
The star – they have added the star of the movie in the primary optical area because this is where
the viewers will first look and by letting the viewers know who the main actors are going to be will
attract more people if they like the actor that is going to be in the movie
Movie title- the movie title is in the place where most people will look so this is the place where
people will look for title and they get to show it to more people. The font that is used for this as well
as the slogan is an old type of text that is used to syimberlisre that this movie is like some of the old
action thriller movies e.g. good fellows
Slogan – they have used a slogan to entries people into watching the movie they have put this into
the primary optical area because it is the place that will draw the most attention
Strong fallow area
Release date- the release of the movie is in the strong fallow area this has been done because this
is where people will look at after the primary optical area
Cross- The cross is seen in the background in the strong fallow area this is done to syiberlise
gaveyard and death these are some themes that appire to be part of the movie .But also in
christianty the cross is meant to be a syiberliseation of hope and faith
Pound- the main charitor Liam neson is standing in a pool of water that is a strong red colour . This is
meant to syiberlise blood this shows that there will be some villance in the movie . This show the
viewers that it is not the type of movie that children should watch because it is more aimed at older
people.
Axis of orientation
The axis cuts right through Liam Nesson which makes you look directly at him as soon as you look at
the poster
Week fallow area
The termine area

2. Gutenberg design principle
2
The primary optical
area
Strong fallow area
Week fallow area
Axis of orientation
The terminal area