- Groupon is a daily deals website launched in 2008 by Andrew Mason that offers localized deals in major markets. It operates in over 500 markets across 44 countries and has over 70 million members. - The business model relies on collective bargaining power - deals are only offered if a predetermined number of customers commit to purchasing. On average, deals offer around a 57% discount. - In its first two years, Groupon expanded to 150 North American markets and 100 markets in Europe, Asia, and South America. It generated $760 million in revenues in 2010 and now has over 35 million registered users.