Integrating Email Marketing & Social Media to meet your business goals
In 2008, 33% of online users were monthly users of social networks1
Social network users are, on average, connected to between 150 and 200 friends2
40% of email participants use social sites to gather product information and recommendations3
1. “Social Media Consumption” – Jupiter Research, September 23, 2008
2. “The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites,” by Ellison, Steinfield and Lampe: Department of Telecommunication, Information Studies, and Media Michigan State University; 2007 Journal of Computer-Mediated Communication
3. “Targeting Influential E-mail Subscribers,” Jupiter Research, July 2008
92% of adult Internet users send or read email — far more than regularly visit any social network*
Email marketing outperforms virtually all other media in terms of ROI** - (DMA and CMO Council)
Email marketing spend in the US will reach $2 billion by 2014. - (Forrester Research)
Email delivers one of the lowest costs per order and 2-times the ROI of any other digital channel**
*Pew American Life & Internet Study
**AberdeenGroup
11% of the message clicks were on the social share buttons
Generated an additional 1,250 “new” opens.
Assuming that each sharer had 100 friends, we estimate the summary was viewed an additional 61,000 times.
2. Presenter – Belmond Victor
SEO & Email Marketing Manager
Over 6 years in the IT & Online Marketing space
Masters in Business Administration
Worked with Fortune 500 and start up companies
Worked on various successful marketing campaigns for B2B and
B2C clients
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3. Overview
Evolution of Social Media
Integration Email with Social Media
Integrating learning’s with your email campaign
Conclusion
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4. The old way of speaking
to customers has shifted...
10. Let’s consider the implications
You define your brand and influence it.
You help shape it.
But, you do not control it.
11. The power of social media
In 2008, 33% of online users were
monthly users of social networks1
Social network users are, on average,
connected to between 150 and 200
friends2
40% of email participants use social sites
to gather product information and
recommendations3
1. “Social Media Consumption” – Jupiter Research, September 23, 2008
2. “The Benefits of Facebook “Friends:” Social Capital and College
Students’ Use of Online Social Network Sites,” by Ellison, Steinfield
and Lampe: Department of Telecommunication, Information Studies,
and Media Michigan State University; 2007 Journal of Computer-
Mediated Communication
3. “Targeting Influential E-mail Subscribers,” Jupiter Research, July 2008
13. WSJ Thinks so….
“ Email has had a
good run as king of
communications.
But its reign is “
over.
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14. Email is alive and well
92% of adult Internet users
send or read email — far more
than regularly visit any social
network*
Email marketing outperforms
virtually all other media in terms
of ROI** - (DMA and CMO
Council)
Email marketing spend in the US
will reach $2 billion by 2014. -
(Forrester Research)
Email delivers one of the lowest
costs per order and 2-times the
ROI of any other digital
channel**
*Pew American Life & Internet Study
**AberdeenGroup
22. Recipient Taken to Social Site
Email recipient can
add their own
comments or
endorsements
Email Subject line
becomes “Title” and
Users can select a “Mailing Notes”
thumbnail from some become the Meta
of the images in teaser-text to be
email, or opt to not displayed.
include a picture
23. Friends Are Notified in Their “News Feed”
Whit Lanier posted a link:
Downtown Atlanta Restaurant Week
“This Looks Like a lot of fun”
No tickets and no coupons! During Downtown Atlanta
Restaurant Week, simply make a reservation, show up,
and ask your server for the Restaurant Week 3-course
prix-fixe menu
http://www.opentable.com/blahblahblha_linkypoo%track
ing%
24. Share to Social in Action
11% of the message clicks were
on the social share buttons
Generated an additional 1,250
“new” opens.
Assuming that each sharer had
100 friends, we estimate the
summary was viewed an
additional 61,000 times.
30. Getting started with social email
Focus on ‘Shareworthiness’
Make it easy to share
Monitor social ‘buzz’ (and engage)
Identify and reward your influencers
Test everything and don’t be afraid to fail
31. Make your messages Shareworthy
Build trust and engage with your customers.
Know what motivates your customers.
Create and state value.
Make sharing options visible and easy.
Reward and give incentives for sharing.
32. What B2B emails are Shareworthy?
Relevant Event /Webinar News / Press
Articles Notifications Releases
37. About Regalix
Forefront of Online Marketing, Research and Web 2.0 portals
Multi-disciplinary Leadership Team
Fortune 500 and Venture-Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 4 Offices
150+ Team, Built on 8+ years of research
Recognition
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38. Learn more about Regalix at:
www.regalix.com
Contact:
Belmond Victor
SEO & Email Marketing Manager
Email: bvictor@regalix-inc.com
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