Managing your Brand's Online ReputationYour Brand in the Wild Why online branding matters Determining brand strength online Leveraging social media to maintain your brand Tips to building your brand online

1. Managing your Brand's Online Reputation
Your Brand in the Wild
Belmond Victor | SEO & SMM Manager
Dec 5th 2012
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2. About Belmond
 SEO & SMM Manager
 Over 8 years of experience with Fortune 500 and start up companies
 Drives SEO Strategy within Regalix.
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3. Contents
 Why online branding matters
 Determining brand strength online
 Leveraging social media to maintain your brand
 Tips to building your brand online
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4. Your
Brand
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5. Examples
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6. This is where you want to be
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7. © 2012 Regalix Inc. Confidential, All Rights Reserved

8. These are growing. Tier
1
Tier 2
We all start here.
Tier 3
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9. When a user types in your name, product or brand—
what do they see?
Autocomplete results
Search [domain]
Related stores/brands
Search related to [keyword]
Multiple listings for your
domain
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10. When a user types in your name, product or brand—
what do they see?
Google Places
Site links
People and Pages on
Google+
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11. When a user types in your name, product or brand—
what do they see?
Unrelated SERPs
or
“Did you mean…”
“showing results for…”
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12. Brands are good for business.
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13. NEW
ADDITION:
8. “More
results” and
other brand-
owned
properties
From SEOBook: http://www.seobook.com/learn-seo/infographics/brand-branding-brands.php
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14. How do we get there?
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15. How do we MANAGE Google?
Register your domain(s).
Register your username(s).
Create QUALITY content on
domains & profiles.
Cross-link everything.
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17. How do we MANAGE Google?
Technical SEO audit
Content marketing strategy
Get social
rel=“author,”
schemas, videos, pictures, p
roduct feeds, etc
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18. © 2012 Regalix Inc. Confidential, All Rights Reserved

19. ROI
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20. Kaushik.net/avinash/brand-
measurement-analytics-
metrics-branding-
campaigns/
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21. Your
Brand
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22. Your
Brand
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23. Get in Touch
 Forefront of Innovation  visit: www.regalix.com
Digital Marketing Services
Technology Enabled Services  For a Free SEO Audit of your website /
Regalix Labs ecommerce portal, please get in touch us
 Multi-disciplinary Leadership Team & Strong  If you have any questions about this webinar
Advisory Board, 175+ Team please feel free to get in touch with the speaker
Belmond Victor, bvictor@regalix-inc.com
 Fortune 500 and Venture Backed Customers (B2B
and B2C)
 Global Operations: HQ in Silicon Valley, 4 Offices
 Industry Recognition
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