News360 is working with publishers to deliver a feed of branded thought leadership stories from top tier brands via SDK. It's basically a simple ad call but it's not your basic ad... these thought leadership stories are real content, marked as "Promoted by ___" and deliver very high eCPM's.

1. Promoted Content SDK

2. •
News360
New source of revenue
via promoted content
delivered in-stream
Personalized
promoted content
based on unique
interests
Engage targeted users
via thought leadership

3. •
Users love News360
iOS
10 297
reviews
Android
12 140
reviews

4. •
Press loves News360 as well
News360 is the
best news app on
my iPad now
Robert Scoble
News360 shows
how much
difference a good,
clever interface can
make for a product
Rafe Needleman, CNET
OMG! A decent
news curation app!
Sarah Lacy

5. •
Promoted Content in News360
/ contextual targeting

6. •
Promoted Content SDK
/ Tablet wireframe

7. •
Promoted Content SDK
/ Tablet wireframe

8. •
Promoted Content SDK
/ Phone wireframes

9. •
Promoted Content Success –
The Coca-Cola Company enlisted the help of News360 to promote stories from its
thought leadership blog, Coca-Cola Journey. Journey covers topics ranging from
start-ups to recipes to education… and even how to carve a Halloween pumpkin
in the shape of the iconic Coca-Cola bottle! News360’s personalization
algorithms promoted each story to users who would find it contextually relevant to
their interests. Combining Coca-Cola’s powerful brand with News360’s worldwide
audience generated unique CTR’s as high as 8% for some stories and reading
times that lasted up to a minute or longer!
“
39 sec
4%
35%
Increased
Readership
Unique CTR
The Coca-Cola Company started the Journey
blog last year as a way to generate and
maintain engagement with fans that went
beyond the beverages they already knew and
loved. News360’s ability to deliver new
readers and generate new engagement with
our brand has far exceeded our expectations!
“
Average time spent
on each story
- Natalie Johnson
Senior Manager, Digital Communications & Social
Media
The Coca-Cola Company

10. •
Promoted Content Campaigns via SDK
Branded content delivered via SDK to publisher’s native
app
SDK contextually targets users based on content
consumption history
CPE performance pricing
Reporting includes Impressions, Reads, Reading Time,
Social Shares, Call-To-Action conversions and Revenue