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Content Marketing, Simplified




    Andy Boyer | Co-Founder | andy@relaborate.com | @aboyer | @relaborate
CONTENT MARKETING, SIMPLIFIED   @aboyer | @relaborate
CONTENT MARKETING, SIMPLIFIED   @aboyer | @relaborate
CONTENT MARKETING, SIMPLIFIED   @aboyer | @relaborate
OVERWHELMED?
FEELING INEFFECTIVE?
CONTENT MARKETING, SIMPLIFIED   @aboyer | @relaborate
Three Huge Trends Are SIMPLIFIED
       CONTENT MARKETING,
                          Converging Which Can @relaborate
                                         @aboyer |
                                                   Save
You from Content Marketing Failure


Companies Now                                             Ad Dollars
Recognize This Need                             Are Being Shifted to
to Create Timely, Relevant,                   Social Media Software
High Quality Content                         and Content Marketing


                               Your Young
                               Workforce
                              Understands
                                 How to
                              Expertly Use
                                 Social
                                Channels
CONTENT MARKETING, SIMPLIFIED   @aboyer | @relaborate




  Relaborate is the premier
  application being used by
     Marketing Managers
to easily get information from
    subject matter experts
    that they can then use
in online and social channels.
Relaborate is a MARKETING, SIMPLIFIED creation application with
        CONTENT web based content                 @aboyer | @relaborate

1 Writing Guides 2 Collaboration Tools 3 Trending Topics.
These make it easy for marketing managers to Get Content Started.




    1
                                              2




                                              3
CONTENT MARKETING, SIMPLIFIED   @aboyer | @relaborate

Where we are going next

    Email Contributions
  Mobile/Tablet Applications
  Social Log-in and Sharing
      Semantic Search
CONTENT MARKETING, SIMPLIFIED   @aboyer | @relaborate

Who on Your Team Can Use Relaborate
Your Content Managers, Social
Media and Marketing Managers




Your Industry and Subject Matter
Experts. Property Managers,
Executives, even You
CONTENT MARKETING, SIMPLIFIED   @aboyer | @relaborate

Who Has Endorsed Us So Far

• Pillar Properties, Merrill Gardens and more than
  100 other companies testing our current beta
• Finalist at Northwest Entrepreneur Network and
  Washington Technology Alliance Tech Showcases
• Angel Funded with Advisory board of CEO’s and
  CTO’s of Cranium, Zapd, Korrio and
  Classmates.com
We’re not just a “tech” product.
        CONTENT MARKETING, SIMPLIFIED   @aboyer | @relaborate


We’re a marketing product that makes life easier.
Before Front Page…            Before YouTube…               Before Instagram…
you had to be a               you had to understand         you needed a design
Webmaster to                  how to configure a            suite to add effects to
understand how to build       media server to post          mobile photos
a simple web site             videos online

            Before Photoshop…             Before Blogger and              Writing is the most
            you needed a degree in        Wordpress…                      common form of
            Graphic Design to             You had to understand           content, yet no one had
            manipulate images             how to configure a web          been able to successfully
                                          server to have your own         develop a tool to make
                                          voice online                    this task easier for
                                                                          subject matter experts.
Content Marketing, Simplified




                                          Thanks!
                                          Email me: Andy@Relaborate.com
                                          Signup at: www.relaborate.com
                                          Follow us on Twitter: @Relaborate




This presentation is available for download at www.relaborate.com/blog

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Relaborate at NMHC LaunchPad

  • 1. Content Marketing, Simplified Andy Boyer | Co-Founder | andy@relaborate.com | @aboyer | @relaborate
  • 2. CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
  • 3. CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
  • 4. CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
  • 6. CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
  • 7. Three Huge Trends Are SIMPLIFIED CONTENT MARKETING, Converging Which Can @relaborate @aboyer | Save You from Content Marketing Failure Companies Now Ad Dollars Recognize This Need Are Being Shifted to to Create Timely, Relevant, Social Media Software High Quality Content and Content Marketing Your Young Workforce Understands How to Expertly Use Social Channels
  • 8. CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate Relaborate is the premier application being used by Marketing Managers to easily get information from subject matter experts that they can then use in online and social channels.
  • 9. Relaborate is a MARKETING, SIMPLIFIED creation application with CONTENT web based content @aboyer | @relaborate 1 Writing Guides 2 Collaboration Tools 3 Trending Topics. These make it easy for marketing managers to Get Content Started. 1 2 3
  • 10. CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate Where we are going next Email Contributions Mobile/Tablet Applications Social Log-in and Sharing Semantic Search
  • 11. CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate Who on Your Team Can Use Relaborate Your Content Managers, Social Media and Marketing Managers Your Industry and Subject Matter Experts. Property Managers, Executives, even You
  • 12. CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate Who Has Endorsed Us So Far • Pillar Properties, Merrill Gardens and more than 100 other companies testing our current beta • Finalist at Northwest Entrepreneur Network and Washington Technology Alliance Tech Showcases • Angel Funded with Advisory board of CEO’s and CTO’s of Cranium, Zapd, Korrio and Classmates.com
  • 13. We’re not just a “tech” product. CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate We’re a marketing product that makes life easier. Before Front Page… Before YouTube… Before Instagram… you had to be a you had to understand you needed a design Webmaster to how to configure a suite to add effects to understand how to build media server to post mobile photos a simple web site videos online Before Photoshop… Before Blogger and Writing is the most you needed a degree in Wordpress… common form of Graphic Design to You had to understand content, yet no one had manipulate images how to configure a web been able to successfully server to have your own develop a tool to make voice online this task easier for subject matter experts.
  • 14. Content Marketing, Simplified Thanks! Email me: Andy@Relaborate.com Signup at: www.relaborate.com Follow us on Twitter: @Relaborate This presentation is available for download at www.relaborate.com/blog

Notas del editor

  1. We’re not just a simple static tool. Our roadmap is awesome.Email contribution: Enabling you, the executive, to reply via email and have the answers land right into the dashboard. Mobile: Opportunities for you, the busy executive, to contribute to the process in your gap time, from the road, taking a cab, or while waiting for a plane. Social Sharing:Signins and recommendations for contributions via LinkedIn, Quora and more.Semantic Search: Predicting the next questions to ask you based on your previous answers
  2. Options for 5 game/ industry changersFront Page (Web Development)Photoshop (Design)Flickr (Photosharing)Blogger/Wordpress (Web Site Creation)YouTube (Video Publishing)Instagram (Photo Editing)LinkedIn (Connecting Business People)