Buzzworthy Events for Central Alabama Housing Fund
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The document is a presentation about planning buzzworthy events and using social media for promotion. It discusses objectives of informing attendees about key event planning elements and providing ideas for integrating social media. It provides examples of using Facebook, Twitter, and blogs to promote nonprofit events. Strategies discussed include having a timeline, budget, and marketing plan and using volunteers, staff, or outsourced assistance to coordinate the event and promote it through social media.
![[object Object],Buzzworthy Events Tips on How to Plan an Event & Get Buzz through Social Media Housing Fund of Central Alabama February 4, 2010 Ed and Cherie Fields Projects Unlimited](https://image.slidesharecdn.com/eventplanning101housingfund-12665242641867-phpapp01/85/Buzzworthy-Events-for-Central-Alabama-Housing-Fund-1-320.jpg)
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Buzzworthy Events for Central Alabama Housing Fund
- 5. Can You Relate to This?
- 7. Buzzworthy Events What event do you LOVE to attend each year?
- 19. Buzzworthy Events Show a little personality
- 21. Questions? Thank You! www.relaxitshandled.com Ed and Cherie Fields ed@relaxitshandled.com or cherie@relaxitshandled.com 1500 1 ST Avenue North, Unit 4 Birmingham, AL 35203 P: (205) 588-1565 F: (888) 805-2507
Notas del editor
- Good morning! We were delighted when Chanda asked us to be a part of today’s seminar. We’re going to talk about events and how to incorporate social media into your promotional efforts. But we really want this to be a conversation. We know how workshops go. You’ve gotten a lot of great information today. And, more than likely you’ve gotten a lot of paper and a lot of tips. We can talk about events for days, but today we want to know what you really want. We are going to give you a couple of handouts that outline the basics of planning an event but what we really want to do is have a conversation about great events and the role that social media can play So we’ll give you our thoughts about events and social media but we want to hear from you with your thoughts as well. We’ll kick things off by giving you a little background about us…..
- Say a blurb about our company. AMC – manage nonprofit associations like the Birmingham Venture Club and the Association of Fundraising Professionals. We also manage special projects like events, public relations and strategic planning for groups like BSHRM, CEI, Mission Birmingham and others. B4 we started our company, I worked for 2 of Bham’s top advertising and PR agencies – Lewis Communications out in Meadowbrook and O2 Ideas. That’s where I developed a love for PR. Ed worked at the Chamber overseeing small business development Now we’re entrepreneurs, working together A significant part of our work is event planning – Diversity Summit, Mission Birmingham Prayer Breakfast, AFP’s National Philanthropy Day and more….. I have a question for you?
- Can you relate to this? I’m sure you can! Some of you are board members working diligently to volunteer your time to a cause that you love OR you are the head of one of the housing organizations that’s here today, rolling up your sleeves to do great work for your organiziations and the constituents you serve…with a very lean staff and minimal resources. You may be stressed out, overworked and sometimes you may feel like the last thing you have time for is coordinate event. But, guess what, events are necessary…and when done strategically they can really help you meet your goals
- Read question & Wait for Responses I love DVR – tape my guilty pleasures (like the Real Housewives – I love all of them OC, New York, ATL – there could be a Real Housewives of Clanton and I would love it! Ask for volunteers to answer this question If someone says GPS say – I don’t have a GPS but I know people who are addicted to. People who don’t even travel outside of the city. “Let’s see going to Mamas house” But, from an event and PR perspective, the one we can’t live without (or shouldn’t live without) is Social Media!
- Elements of a successful event
- Elements of a successful event
- One of the first questions you need to ask yourself when planning an event is “Who’s going to do it?” Staff Volunteers Outsourced Assistance We’ll give you some real life examples of great events that were done in each category
- Look at this (read the cartoon) – this is how people communicate these days How many are on: Facebook LinkedIn You’ve heard about the value of social media. I am a big advocate for LinkedIn, Facebook and others tools. Why? Because they allow you to create and promote your brand. If you want to be relevant. If you want to be top of mind, you have to be on top of social media. When you establish a profile on social networking sites, you pave the way to make connections and build relationships that could lead to new business. Your social media networks are likely ore diverse than your in person networks. Think about who you can reach!
- Camp BRIDGES 300% increase in its Facebook Fan Page membership in ninety days thanks to a handful of great ideas and a strong working relationship between PUI and key Camp BRIDGES board members. After an enlightening May meeting with Camp BRIDGES board member and camper mom, Linda Gunter, Cherie walked away with several terrific ideas for raising the interest and awareness of the organization through their Facebook Fan Page: Post pre-camp status updates, polls and video to build excitement about camp participation. At camp, use the Fan Page as a virtual letter home from camp by allowing campers and key volunteers to post comments to the page. At camp, post all pictures and video twice per day At camp, incorporate the Facebook Fan Page into camp activities After camp, post all final photos, videos and quirky camp-related status updates to prompt camp participants to reply or post their own comments.
- Used to do big membership drives Decided to have smaller events Secret Networking Reception – promoted only on FB and Linked (not the website, not to members) Got a great venue like Jennifer Hunt Gallery to provide her space AND wine AND cheese (she wanted the exposure) Sepnt $10K on one big event These new smaller events $4,500K for FOUR events – spent much less and got more members!
- She had a vision for what she wanted her launch to be. Hired us to help with the PR and community outreach
- Facebook - Went from 43 to close to 800 in one month Strategic invites to sneak previews Rent Barnstormer Bloggers and Social Media gurus / people with huge followings Partnerships – Café de Paris (she had to get her license in Paris) / Access to venue, complimentary hors d’oeuvres, drink specials
- Bobby / Haiti & Members promoting general body meetings Status swarm Same profile pics Consistent
- FACEBOOK: More users than Russia! So if Facebook were a sovereign nation, it would be bigger than Russia A lot of folks say “I’m too old for FB, that’s for the kids” Did you know that the fastest growing demographic is women 55yo, We have pushed the kiddies out of the way. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.” Wired Magazine, March. Yes, FB is fun but if you are strategic and intentional, you can reap biz benefits Our CB Facebook story -- found out that a Fan Page is better than a cause page Client groups My personal FB statuses to reflect my brand: business owner, actress active in the community – what I do with my work, my acting, my causes LINKEDIN: BVC Group Very professional; No foolin around Join our LinkedIn page MYSPACE: Losing popularity due to FB but still great for entertainers, musicians actors Tyler Perry Story
- TWITTER BLOGS Mention the Terminal and Wade on Birmingham Through MySpace, Facebook and LinkedIn, we have been able to stay top of mind with current and potential clients. There has been no better place to tie our personal brands (as professionals) to our company brand. We showcase the work we do among existing and prospective clients. These tools provide a free platform to not only build relationships that might lead to sales, but also promote the events of the nonprofits we work with. WARNING: You will be well advised to consider social media etiquette before twittering yourself into oblivion or uploaded pictures that may or may not reflect your brand.
- As far as personal pics go, have fun with your photo and show your personality.
- Top 6 ways to generate buzz: Events and Social Media is right there in the mix We’ve given you handouts: Event Planning Checklist Sample Budget Facebook LinkedIn Twitter Ning Constant Contact