I've been loving Trainline app for a long time, and I believe most apps and products should learn from it. I tried to sum up its main qualities in a few slides.
Let me know what you think about it!
What is the next app you think I should work on?
9. 1. SEGMENT USERS
All users don't
behave the same
way. Segment users
depending on their
behaviours, and offer
different results
depending on their
segment.
10. 2. UNDERSTAND PAINS
Users usually look for
cheapest trips. The
cheapest is highlighted,
so that the user doesn't
have to check
everything.
11. 3. SHOW ME ALL
Not anymore: 1-click
hour pick.
For ages, 2 clicks
were necessary to
pick an hour.
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