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Mobile	
  for	
  Mommies	
  Workshop	
  
Your	
  Daughter’s	
  Digital	
  Influencers	
  
What	
  is	
  she	
  seeing?	
  How	
  is	
  she	
  behaving?	
  
•  Constant	
  Connec@vity-­‐	
  Cellphone	
  use	
  
•  Tex@ng	
  
•  Gaming	
  
	
  
Social	
  Engagement-­‐	
  impact	
  on	
  rela@onships	
  and	
  self	
  defini@on?	
  
Play:	
  Snapchat,	
  TwiMer,	
  Instagram,	
  Pinterest,	
  Lineplay	
  
	
  
Brand	
  and	
  Celebrity	
  Culture	
  
•  Where	
  and	
  do	
  they	
  live	
  online-­‐	
  Rihanna	
  +	
  Miley	
  
•  How	
  do	
  they	
  influence	
  your	
  daughter	
  and	
  her	
  friends?	
  
Context	
  doesn’t	
  apply!	
  Or	
  does	
  it…	
  
•  Text:	
  “K,	
  sure”	
  
•  Interpreta@ons	
  
–  Okay,	
  sure!	
  J	
  
–  K	
  (whatever).	
  Sure	
  (can’t	
  
wait…	
  not).	
  	
  
–  Okay,	
  sure	
  (that’s	
  fine,	
  I	
  
don’t	
  really	
  care)	
  
Your	
  Daughter’s	
  Personal	
  Digital	
  Brand	
  
Breakout	
  	
  
•  What	
  is	
  your	
  Daughter’s	
  Personal	
  Brand?	
  
ü  Bossy,	
  Nerdy,	
  Shy,	
  Extroverted?	
  	
  
•  How	
  can	
  your	
  daughter	
  define	
  her	
  personal	
  brand	
  digitally?	
  
•  Explore	
  +	
  Share	
  “oops”	
  and	
  “wow”	
  moments	
  digitally	
  
YOUR	
  Daughter	
  
	
  

3	
  aMributes	
  
that	
  others	
  
would	
  say	
  
about	
  her	
  
(present)	
  

Define	
  her	
  digital	
  self!	
  
3	
  traits	
  that	
  
you	
  want	
  
people	
  to	
  
associate	
  
with	
  her	
  
(future)	
  

Discuss	
  and	
  
determine	
  
how	
  to	
  
bridge	
  the	
  
gap	
  
between	
  
the	
  two	
  

How	
  can	
  you	
  reflect	
  this	
  digitally	
  with	
  the	
  choices	
  you	
  make	
  in	
  your	
  
status	
  posts,	
  profile,	
  pictures,	
  etc…?	
  
Her	
  (for	
  example)	
  
What	
  others	
  would	
  
think/say	
  about	
  me	
  

What	
  I	
  want	
  others	
  to	
   Ac>on	
  Plan!	
  
say	
  about	
  me	
  

Digital	
  implica>ons	
  

Passionate	
  

Passionate	
  

N/A	
  –	
  con@nue	
  doing	
  the	
  
things	
  I	
  love	
  to	
  do!	
  

Con@nue	
  pos@ng	
  about	
  
things	
  that	
  I	
  am	
  posi@vely	
  
passionate	
  about	
  

Driven	
  

Smart/	
  though@ul	
  

Difference	
  is	
  I	
  want	
  
people	
  to	
  respect	
  my	
  
opinion	
  –	
  put	
  more	
  
thought	
  into	
  why	
  I	
  may	
  
feel	
  a	
  certain	
  way	
  

Join	
  goodreads	
  and	
  share	
  
books,	
  do	
  online	
  research	
  
and	
  post	
  about	
  it,	
  be	
  
more	
  thoughcul	
  in	
  how	
  I	
  
post	
  

ImpaBent	
  	
  

Easygoing	
  	
  

Count	
  to	
  10	
  before	
  
responding	
  if	
  upset,	
  
understand	
  how	
  to	
  not	
  
take	
  things	
  personally	
  

Choose	
  not	
  to	
  respond	
  
via	
  text	
  or	
  IM	
  if	
  unable	
  to	
  
do	
  so	
  in	
  a	
  neutral	
  
manner,	
  wait	
  a	
  day	
  to	
  
respond	
  to	
  an	
  angry	
  
email,	
  resolve	
  conflict	
  in-­‐
person	
  
Protect	
  her!	
  	
  
Our	
  challenge	
  to	
  you	
  –	
  Create	
  a	
  niceness	
  prac@ce!	
  
	
  
Have	
  your	
  daughter	
  text	
  or	
  post	
  something	
  that	
  will	
  make	
  someone	
  
smile	
  once	
  a	
  day!	
  
Resources	
  and	
  Ac@vi@es:	
  Offline	
  +	
  Online	
  
Resources	
  	
  
ü  Best	
  in	
  Class	
  Apps	
  
ü  Remodista	
  Mobile	
  for	
  Mommies	
  Facebook	
  
ü  Remodista	
  Mobile	
  for	
  Mommies	
  Pinterest	
  
Online	
  and	
  Offline	
  Ac>vi>es	
  
ü  #posi@ve	
  (ex.	
  Sophia	
  Bush)	
  
ü  Inspira@onal	
  Pinterest	
  Boards	
  
ü  Sharable	
  Family	
  +	
  Friend	
  Albums	
  
 

	
  
	
  

Appendix	
  
Remodista	
  Mission	
  
Remodista	
  is	
  a	
  power	
  broker	
  in	
  connec@ng	
  the	
  most	
  
influen@al	
  and	
  solu@on	
  oriented	
  execu@ves	
  working	
  
in	
   digital,	
   social,	
   and	
   mobile	
   commerce.	
   	
   It	
   is	
   a	
  
collabora@ve	
   forum	
   with	
   three	
   primary	
   goals:	
   to	
  
elevate	
   women,	
   educate	
   brands,	
   and	
   mentor	
   a	
  
community	
   focused	
   on	
   shaping	
   universal	
   best	
  
prac@ces	
   for	
   global	
   retail	
   mobility.	
   By	
   connec@ng	
  
industry	
   leaders	
   with	
   innova@ve	
   ideas,	
   who	
   are	
  
ready	
   to	
   learn,	
   share	
   and	
   bring	
   visionary	
   strategies	
  
to	
   the	
   market,	
   Remodista	
   has	
   built	
   a	
   strong	
   brand	
  
community.	
  	
  
Eleva@ng	
  women	
  globally	
  is	
  a	
  core	
  mission	
  of	
  Remodista.	
  	
  
Community	
  is	
  Our	
  Differen>ator	
  

Community	
  	
  
Elevate	
  Women	
  
Mentor	
  Youth	
  
Nurture	
  Globally	
  

Sophis@cated	
  	
  
In@mate	
  
Commerce	
  
Educa@on	
  

Community	
  
Collabora@on	
  
Content	
  Cura@on	
  
ELEVATE,	
  EDUCATE,	
  +	
  MENTOR	
  
Kelly	
  S@ckel	
  	
  
President	
  +	
  Global	
  Community	
  Builder	
  	
  
Remodista	
  
312-­‐371-­‐9302	
  I	
  Skype:	
  kelly.s@ckel	
  
kelly@remodista.com	
  
	
  
	
  
	
  

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Remodista's Mobile for Mommies Workshop

  • 1. Mobile  for  Mommies  Workshop  
  • 2. Your  Daughter’s  Digital  Influencers   What  is  she  seeing?  How  is  she  behaving?   •  Constant  Connec@vity-­‐  Cellphone  use   •  Tex@ng   •  Gaming     Social  Engagement-­‐  impact  on  rela@onships  and  self  defini@on?   Play:  Snapchat,  TwiMer,  Instagram,  Pinterest,  Lineplay     Brand  and  Celebrity  Culture   •  Where  and  do  they  live  online-­‐  Rihanna  +  Miley   •  How  do  they  influence  your  daughter  and  her  friends?  
  • 3. Context  doesn’t  apply!  Or  does  it…   •  Text:  “K,  sure”   •  Interpreta@ons   –  Okay,  sure!  J   –  K  (whatever).  Sure  (can’t   wait…  not).     –  Okay,  sure  (that’s  fine,  I   don’t  really  care)  
  • 4. Your  Daughter’s  Personal  Digital  Brand   Breakout     •  What  is  your  Daughter’s  Personal  Brand?   ü  Bossy,  Nerdy,  Shy,  Extroverted?     •  How  can  your  daughter  define  her  personal  brand  digitally?   •  Explore  +  Share  “oops”  and  “wow”  moments  digitally  
  • 5. YOUR  Daughter     3  aMributes   that  others   would  say   about  her   (present)   Define  her  digital  self!   3  traits  that   you  want   people  to   associate   with  her   (future)   Discuss  and   determine   how  to   bridge  the   gap   between   the  two   How  can  you  reflect  this  digitally  with  the  choices  you  make  in  your   status  posts,  profile,  pictures,  etc…?  
  • 6. Her  (for  example)   What  others  would   think/say  about  me   What  I  want  others  to   Ac>on  Plan!   say  about  me   Digital  implica>ons   Passionate   Passionate   N/A  –  con@nue  doing  the   things  I  love  to  do!   Con@nue  pos@ng  about   things  that  I  am  posi@vely   passionate  about   Driven   Smart/  though@ul   Difference  is  I  want   people  to  respect  my   opinion  –  put  more   thought  into  why  I  may   feel  a  certain  way   Join  goodreads  and  share   books,  do  online  research   and  post  about  it,  be   more  thoughcul  in  how  I   post   ImpaBent     Easygoing     Count  to  10  before   responding  if  upset,   understand  how  to  not   take  things  personally   Choose  not  to  respond   via  text  or  IM  if  unable  to   do  so  in  a  neutral   manner,  wait  a  day  to   respond  to  an  angry   email,  resolve  conflict  in-­‐ person  
  • 7. Protect  her!     Our  challenge  to  you  –  Create  a  niceness  prac@ce!     Have  your  daughter  text  or  post  something  that  will  make  someone   smile  once  a  day!  
  • 8. Resources  and  Ac@vi@es:  Offline  +  Online   Resources     ü  Best  in  Class  Apps   ü  Remodista  Mobile  for  Mommies  Facebook   ü  Remodista  Mobile  for  Mommies  Pinterest   Online  and  Offline  Ac>vi>es   ü  #posi@ve  (ex.  Sophia  Bush)   ü  Inspira@onal  Pinterest  Boards   ü  Sharable  Family  +  Friend  Albums  
  • 10. Remodista  Mission   Remodista  is  a  power  broker  in  connec@ng  the  most   influen@al  and  solu@on  oriented  execu@ves  working   in   digital,   social,   and   mobile   commerce.     It   is   a   collabora@ve   forum   with   three   primary   goals:   to   elevate   women,   educate   brands,   and   mentor   a   community   focused   on   shaping   universal   best   prac@ces   for   global   retail   mobility.   By   connec@ng   industry   leaders   with   innova@ve   ideas,   who   are   ready   to   learn,   share   and   bring   visionary   strategies   to   the   market,   Remodista   has   built   a   strong   brand   community.    
  • 11. Eleva@ng  women  globally  is  a  core  mission  of  Remodista.    
  • 12. Community  is  Our  Differen>ator   Community     Elevate  Women   Mentor  Youth   Nurture  Globally   Sophis@cated     In@mate   Commerce   Educa@on   Community   Collabora@on   Content  Cura@on  
  • 13. ELEVATE,  EDUCATE,  +  MENTOR   Kelly  S@ckel     President  +  Global  Community  Builder     Remodista   312-­‐371-­‐9302  I  Skype:  kelly.s@ckel   kelly@remodista.com