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FOUR 
RELATIONSHIPS 
TO SMARTPHONES 
How do you respond to 
technology in your everyday 
discourse?
each story depicts 
an ideal relation to 
the smartphone
SMARTPHONE 
INTEGRATION 
SMARTPHONE 
DISINTEGRATION
MULTI-TASK 
MASTER 
OUT-OF-TOUCH 
LUDDITE 
DISTRACTED 
ADDICT 
AUTHENTIC 
HUMAN
The" Multi-task 
Master
Multi-task masters embrace 
technology in their lives.
Multi-task masters experience 
freedom from smartphones 
• Builds successful relationships using smartphone capabilities 
• Feels more in control 
• Feels more productive and efficient
The" Out-of-touch 
Luddite
Out-of-touch luddites feel left 
behind in technology.
Out-of-touch luddites experience 
anxiety from unplugging 
• Motivated by the need to stay updated 
• Cannot survive without latest information 
• Relationships mean digital availability
The" Distracted 
Addict
Distracted addicts cannot 
focus with technology in their 
lives.
Distracted addicts experience 
anxiety from compromising 
• Causes shallow thinking 
• Causes distraction 
• Causes wasted time
The" Authentic 
Human
Authentic humans unsubscribe 
technology in their lives.
Authentic humans experience 
freedom through unplugging 
• Wants more personal space and time 
• Wants more focus and complex thoughts 
• Wants to be more successful human beings
MULTI-TASK 
MASTER 
OUT-OF-TOUCH 
LUDDITE 
DISTRACTED 
ADDICT 
AUTHENTIC 
HUMAN
MULTI-TASK 
MASTER 
OUT-OF-TOUCH 
LUDDITE 
INTERACTIVE RELATIONSHIP 
DISTRACTED 
ADDICT 
AUTHENTIC 
HUMAN
SCOTT BELSKY 
REACTIONARY 
THE 5 TYPES OF WORK THAT F I L L YOUR DAY
Design something useful that 
the users want as if it is an 
extension of their lives, 
not what they need or capable 
of replacing or deteriorating 
self and human relationships.

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