50 shades sponsorship deck 12 2

VIP Movie Premiere Events
Sponsorship Opportunities
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM

The fastest selling paperback of all time……
 More copies sold than the entire Harry Potter
series combined!
 E.L. James is the best-selling author worldwide.
 Broke world record by staying on the USAToday’s
best-selling book list for 20 weeks in a row.
 Sold over 100 million copies worldwide.
 Translated into 52 languages
Record-Breaking Success

Hollywood Branding is planning
VIP MovieTheaterViewing
Parties for the opening of Fifty
Shades of Grey at select U.S.
movie theaters on Feb. 13, 2015.
The parties will take place in movie
theater auditoriums one hour prior
to the first screening of the film.
Your Opportunity to Leverage

Rank Metropolitan Market Regions / Areas State
1 New York NY
2 Los Angeles CA
3 Chicago IL
4 Philadelphia PA
5 Dallas-Ft. Worth TX
6 San Francisco-Oakland-San Jose CA
7 Boston MA
8 Atlanta GA
9 Washington, DC DC
10 Houston TX
12 Phoenix AZ
13 Tampa-St. Petersburg FL
14 Seattle-Tacoma WA
15 Minneapolis-St. Paul MN
16 Miami-Ft.Lauderdale FL
17 Cleveland-Akron OH
18 Denver CO
19 Orlando-Daytona Beach-Melbourne FL
20 Sacramento-Stockton-Modesto CA
21 St. Louis MO
22 Portland, OR OR
23 Pittsburgh PA
24 Charlotte, NC NC
25 Indianapolis IN
26 Baltimore MD
27 Raleigh-Durham NC
28 San Diego CA
29 Nashville TN
31 Kansas City MO
32 Columbus, OH OH
34 Cincinnati OH
35 Milwaukee WI
37 San Antonio TX
40 Birmingham AL
45 Oklahoma City OK
46 Greensboro-High Point-Winston-Salem NC
57 Albany-Schenectady-Troy NY
58 Richmond-Petersburg VA
63 Lexington KY
65 Wichita-Hutchinson KS
99 Charleston, SC SC
128 La Crosse-Eau Claire WI
131 Wilmington DE

Customized Package
We will tailor an initiative based
Sponsorship Package to reach
your geographic and
demographic targets.
Exact theater locations can be
chosen that deliver promotional
cover in key demographic areas.
Seeking a specific demographic
audience such as Hispanics? We
have those theaters for you.
Theater photos at right are examples only.
Ziegfeld – NewYork City Arclight – Los Angeles
River Oaks – Houston Paragon Grove – Miami
Gene Siskel Film Center
– Chicago

Includes Cinema Advertising!
Your brand will receive -
 A 4-week flight beginning Jan. 23, 2015 and running through Feb. 19, 2015
 Placement of a :30 second ad which will run on all movie screens at each individual SelectTheater location
 You reach over 87,000 movie fans!

In-Lobby components include:
• Posters
• Clings
• Standees
• Banners
• Plasma screens
• Danglers
Consumer engagement opportunities:
• Sampling
• Demos
• Displays
• Exit Sampling / Polling
• Giveaways
• Presentations & Discussions
On-Site Assets & Activations

Category Description Provider Cost
Event
Sponsor
Sweepstakes Value Impressions Notes
Local Cinema
Advertising
Pre-show Spots at
Movie Theaters
Hollywood
Branding
$3,600.00 Yes Yes 131,136 One theater location for 4 weeks pre- or post-event
Online Advertising
EventBrite Ticket
Registration
Hollywood
Branding
N/C Yes Yes $200,000 20,000,000 20MM online views per month for 1 months prior to event
On-Site at Movie
Theater Event
Brand Ambassadors
Hollywood
Branding
N/C Yes Yes $600
Brand ambassadors with iPads assist movie goers with
subscribing to title sponsor's loyalty campaign or other
promotion
On-Site at Movie
Theater Event
Lobby signage -
banner, poster, etc.
Hollywood
Branding
$50-200 Yes Yes Cost of poster/banner production
On-Site at Movie
Theater Event
Product Display
Hollywood
Branding
N/C Yes Yes $500
On-Site at Movie
Theater Event
Sampling
Hollywood
Branding
N/C Yes Yes $600 Distribution of custom messaging item to guests post event
On-Site at Movie
Theater Event
Ability to
Merchandise
Movie
Theater
N/C Yes Yes $1,000 2,340 Per theater location
Social Media Facebook Microsite
Hollywood
Branding
N/C Yes Yes $230,000 23,000,000 23MM Hispanics on Facebook every month x 1 month
Social Media Twitter Campaign
Hollywood
Branding
N/C Yes Yes $540,000 54,000,000 1.8 MM Impressions every 24 hours for 30 days
$972,700 97,133,476

 Event concept development, custom production and management –
we leverage our professional experience of over a decade in the
movie theater industry to ensure your event delivers the best results.
We are the only company in the U.S. with the expertise to handle
simultaneous VIPViewing Parties across cities and time zones.
 We deploy aTrained professional event team in custom attire. One
event producer, one event director, and one team leader per station
for every 50 guests.Total event team for 300 guests = 8 people.
 Securing permissions from theater management for Sponsor staging
areas at the entrance to the theater and auditorium, multiple staging
areas within the auditorium for a custom step & repeat,VIP gifting,
sampling, demonstrations, presentations / on-site activations.
 Securing the use of movie theater assets such as extra folding tables,
folding chairs, tablecloths, display easels, and/or microphone. Assets
are limited and vary per theater.
 We secure theater auditorium rental & seat purchases.
Turnkey Event Package

 Placement and production of posters and banners
(3-4 per theater) upon receipt of approved artwork.
 Box office ticketing & promotional support through
EventBrite.com. Guests can bring a printed ticket (with
Sponsor branding) or show the bar code from a ticketing
email on their cell phone. Our ticketing system offers the
latest encrypted technology and is guest/user friendly.
Registration phone support is offered 24/7 and handled by
live EventBrite staff.
 Logistics and trafficking of all non-Sponsor deliverables.
 Professional photographer/videographer for photos at the
step & repeat station and throughout the event. Guests may
have photos of themselves or groups. Photos and video
footage available with full rights for usage by Sponsor, all
guests, and any entity attached to the event.
Turnkey Event Package…cont’d

Reference Photos
Our event planners are professionals trained to manage corporate events. They can
serve as brand ambassadors and interact with guests to deliver your messaging or
assist with sign-ups on iPads or smart phones to grow your customer base.
Promotional posters are used for event signage to guide guests. They
also can be given as a door prize at the close of the event.VIP gift
bags come in every shape and variety. Gift bag swag can include
custom printed gifts, gift certificates, custom t-shirts, signed
memorabilia, or in-kind samples and gifts from local and national
brand sponsors.
The Red Carpet experience is an event favorite. Guests share photos on social media
and enjoy theA-list celebrity treatment.

Sponsorship Fee
An Exclusive perTheater Sponsorship
is priced at: $15K.
This cost can be modified based on:
 Number ofTheaters Selected
 Complexity of Activation
 If, Sponsors opt to Share aTheater with
another Sponsor.

Hollywood Branding International
9107Wilshire Blvd.
10th Floor
Beverly Hills, CA 90212
V | 310.497.0527
Entertainment Nation
Trump Building
40Wall Street – 28th Floor
NewYork, NY 10005
V | 310.497.0527
iNova Media
6800 SW 40 Street
Suite 225
Miami, FL 33155
V | 305.965.3378
To Discuss a Customized Package
Rene Rodriguez
e. rene@inova-media.com
c. 305.965.3378

This event is planned and hosted by Hollywood Branding LLC DBA Entertainment
Nation. This event is in no way affiliated with Universal Pictures, Focus Features,
Michael de Luca Productions, E. L. James,Trigger Street Productions, Republic
Records, or any person, contractor, or entity attached to 50 Shades of Grey.
We in no way claim the artwork, images, or trademarked names related to 50
Shades of Grey to be our own. Copyrights and trademarks for the books, film,
articles, materials, logos, images, brand names, songs and/or protected assets are
held by their respective owners and only used for reference under the fair use
clause of the Copyright Law.
Movie-goers are not required to purchase a ticket to the 50 ShadesVIPViewing
Party as a prerequisite for viewing the movie 50 Shades of Grey. Ticket holders will
gain admittance to theVIP party and a complimentary ticket to see the movie.

50 shades sponsorship deck 12 2

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50 shades sponsorship deck 12 2