1. Personal Branding
Bret L. Simmons, Ph.D.
Reno AMA, April 10, 2014

2. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. We are all ambassadors of our
increasingly social businesses
3. Differentiate your personal brand by
demonstrating professional discretion

5. Professionally
Personal Brand
Ambassadors

6. Professionally Personal
Everything you do reflects on your business

7. Personal Brand
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)

8. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

9. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

10. New business card
www.bluehost.com

11. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

12. Social Media
You must be personal and conversant

13. Lead with value
Wrap the personal around your value

16. Never trust any site to
protect your privacy

17. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy

18. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your personal brand online to
build bridges, not walls

19. Professional Discretion
Just because you can
post, comment, share, like, etc.
does not mean that you should.

23. Why risk
offending
anyone?

24. Brand: Name, Picture, Purpose
• E-mail
• Linkedin
• Blog
• Twitter
• Facebook
• Other (Pinterest)

25. Bret.simmons@gmail.com
bret@bretlsimmons.com

33. We don’t need Facebook to
authenticate our lives

34. Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Taking control of your online brand is
good for your career and your
company

35. Questions?

36. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576