Presentation at: Corenet Global Summit in Philadelphia
#CNGPhilly
We have included the live polling results.
Reach out to r.bekkers@deskbookers.com if you have any questions.
www.deskbookers.com
Deskbookers meets Uber: challenges of real estate supply and demand
1. Thank you for attending our
Presentation. We hope you have
enjoyed as much as we did.
We have added the results of the
Live polling in the presentation.
For questions you can reach out
to Rens:
r.bekkers@deskbookers.com
Kind regards,
Paul and Rens
nl.linkedin.com/in/vanwpaul
www.linkedin.com/in/rensbekkers
3. Introducing
Paul van Wijngaarden
Uber: Regional Workplace Manager EMEA
https://nl.linkedin.com/in/vanwpaul
Rens Bekkers
Deskbookers: Head of Sales
www.linkedin.com/in/rensbekkers
6. Key takeaways:
1. Discover how fast growing companies deal with real estate.
2. New insights on trends in supply of short term RE.
3. Uncover reasons behind the increasing demands of flexible
space on different lease lengths.
4. Food for thought on how radical our industry will change over
the next 5, 10 and 15 years.
Q2 - Reactive
8. 8
Trends
■ On demand
■ Consumer focused
■ REaaS
■ Developers
■ Start-ups
■ Tech companies & RE
■ (Internal) Co-Working space
9. 9
Needs (the Uber case)
■ Born Global: Entering several markets simultaneously
■ Local real estate present key to success
■ 5X: Flexibility for growth on very short term
■ Speed of entry: Real estate required in a matter of days
■ Sustained need for flexibility at larger scale
■ On demand insight in real estate availability
■ Current market: slow/expensive/inflexible/intransparent/
offline
WijnBek model:
■ 1hr - 1mth: Deskbookers
■ 1-3 mth: Market entry
■ 3-12 mth: serviced offices
■ 1-3 yr: sublease/flexible lease through broker
■ 3+ yr: traditional lease through broker
WijnBek model (on a rainy night,
somewhere early 2016, Amsterdam)
Q3 - Flexible
11. Deskbookers
11
Work and meeting space in the right place, for the right
activity, on demand.
■ End user oriented -> On Demand
□ Booked by the hour
□ 24 H cancellation
□ Online pricing
□ Reviews
Wired.com -> 10 Hottest Startups in Amsterdam
100 Hottest Startsups in Europe
12. Deskbookers
12
■ Marketplace
■ Biggest in Europe
■ Countries
□ the Netherlands
□ Germany
□ Italy
□ Spain
Goal: In 2020, we want to be biggest platform for work and
meeting spaces active in 50+ countries worldwide
14. 14
Case study (Uber & Deskbookers)
■ Uber & Deskbookers: why it works.
■ The Utrecht case
■ 70 countries with a similar need at some point in the growth cycle
■ Current situation: launch with uncertain growth projections, inflexible
contracts
■ What the future may hold: a real estate platform offering flexible demand
across the globe
15. ManpowerGroup Case
15
- Manpower Case -> MP books their Own Meeting rooms through Deskbookers ->
And the External meeting rooms in the same way
- NCOI -> Biggest Educator in NL -> Booking multiple vendors through 1 channel
-> Deskbookers
- Regus -> International cooperation -> Joined promotions + offering their supply
- Uber
16. Internal Coworking space
JLL: Top-10-Global-CRE-Trends, 2016
16
Corporates sharing office and meeting space through
Deskbookers
■ Among the users:
□ 3 companies: 10,000 + Employees
□ 3 companies: 5,000+ Employees
■ Security
■ Facilities
■ Invoice
17. 17
The gaps
■ Uber real estate requirements: do they resonate?
■ The gap in short term real estate: 1-3 months
■ Are there other gaps?
Q4 - Gap
19. 19
Disruption is the buzzword of 2015/2016. Here’s three ways too it:
1. Disrupt through transformation - think bigger (own organisation).
2. Disrupt through acquisition - risky strategy as 66% of M&A’s fail.
3. Disrupt through radical innovation - invest in the right initiatives.
OUR industry is ripe for disruption and
here’s why:
Slow, offline, not consumer focused, inflexible and overpriced.
Complexity and long term financial models are saving us… for now!
20. Evolve: 5 years
The bigger picture: How will today’s real estate markets evolve?
■ Short term space online (1h to 3 monhts)
■ Flexible pricing
■ REaaS
■ Portfolio strategy: workplace networks
■ On demand space across buildings
■ Deskbookers data: 400% Growth in online transactions 2 years
■ New GAAP regulations
Q5 - Evolve
22. 22
Radical: 10 years
The bigger picture: How radical will the change in our industry be 10 years from
now?
■ Western markets online
■ Not online, no business
■ Power to the business that have the space
■ Standard legal contracts (DASH) are the norm across Western markets
■ REaaS is standard to the industry
■ Developers will take risks to provide flexibility vs. long term financially backed
investments
Q6 - Radical
24. 24
Visionary: 15 years
The bigger picture: What will our industry look like 15 years from now?
■ We live in an online world
■ No more brokers
■ Crowdsourced real estate
■ It’s all about the platform (the platform economy)
■ Price point is king
■ Online bidding vs direct lease negotiations
■ Virtual reality
Q7 - Visionary