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Ayubowan!
Sustainable Tourism Options in Development for Sri Lanka: thoughts and proposals  for ensuring social profitability and higher yields   Renton de Alwis at the IEPSL  Annual Convention August 2011
 
Our Charm
Where are we in travel and tourism… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are we in travel and tourism…  (continued…) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Asia-Pacific Tourism Mega Trends .. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UN WTO study
Asia-Pacific Tourism Mega Trends ..  (Continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
High Yields Fast ROI Vulnarable
Travel & Tourism can be a nightmare .. ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Tourism today is a basic human right.  If one has the means and time, one can opt to travel. Tourism is about peoples’ dreams. People dream of the places they want to visit and the events that may unfold for them. Our work therefore is not merely about selling airline seats, hotel rooms. excursions or tour coach seats. It is about fulfilling peoples’ beautiful dreams. That makes us, the people who work in tourism, somewhat different types of service providers …  We become dream sellers.” RdA
Do we count heads or  Do we count value ?
Need to define the offer  of the  Experience to the visitor &  our own Vision … before building facilities.
The sixth sense of tourism ….
Diversity at its best ….
Creating the Dream Experience
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sustainability Yield Generation Benefit to communities
Haritha (Green) Sri Lanka
3. The nature of the tourism products & service opportunities we have ?  1. The nature of the lifestyle needs of our potential customers ?  Do we know enough about ... 2. The type of tourism Sri Lanka must have ?
“ Please don’t call tourism names ”   Late  Robbie Collins in the early 90’s
A few of the many names  tourism is called… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mass Tourism at the extreme
Domestic Tourism
Niche Tourism at the extreme
Uniqueness  Own Ethos  Integrity  Shared Vision
The New consumer  Tourism today is more  a lifestyle activity than it is a business.
[object Object],[object Object],[object Object],New trends in travel and tourism …
New trends in travel and tourism … 2. Seeking inner peace and the  re-invention of family based  value systems
New trends in travel and tourism … 3. Aging of populations
New trends in travel and tourism … 4. Affluent youth with a global view of youthfulness
New trends in travel and tourism … 5. Internet based marketing  responding to testimonials of peers
Travel ecology – the how of it : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Political ecology + Cultural Ecology
A good tourism model … Ecology Society Economics Community as Stakeholders Natural  Environment/ Ecology Visitors/ Tourism activity
T R  E  N  D S   RADITIONS  ELATIONSHIPS  XPECTATIONS  EEDS ESIRES OLUTIONS The Tourism Offer …
Benefits in mainstreaming a good tourism operation… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think Global , Act Local
Innovative low impact accommodation
Refreshing breakthrough
Out of the Box / low impact
“ If you can not avoid doing damage at a destination by having large numbers of tourists, do not spread them all over that destination. Have them all within a single area and call it a resort”   Kenneth Chamberlain – Former CEO of PATA
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ayu Bo Wewa!

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