Canned Food in Brazil to 2013

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Canned Food in Brazil to 2013
Published on March 2010

Report Summary

Introduction

This databook provides key data and information on the canned food market in Brazil. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on: canned meat,canned fish/seafood,canned fruit, canned vegetables, canned ready meals and canned
pasta&noodles

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and
forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the canned food market, including company overview, key facts and business description

Highlights

The market for canned food in Brazil increased at a compound annual growth rate of 3.4% between 2003 and 2008.

The Canned meat products category led the canned food market in Brazil, accounting for a share of 74%.

Leading players in Brazilian canned food market include JBS S.A., Bertin Group and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the canned food market in Brazil

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS

Canned Food in Brazil to 2013 Page 1/10


Chapter 1 Executive Summary 2
Summary market level: canned food 2
Summary category level: canned fish/seafood 3
Summary category level: canned fruit 4
Summary category level: canned meat products 5
Summary category level: canned ready meals 6
Summary category level: canned vegetables 7
Summary category level: canned pasta & noodles 8
Chapter 2 Introduction 9
What is this report about' 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 26
Value analysis (Brazilian Real), 2003-08 26
Value analysis (US dollars), 2003-08 29
Volume analysis, 2003-08 32
Company and brand share analysis 36
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profiles 49
JBS-Swift Argentina 49
Unilever 51
Chapter 5 Category Analysis: Canned Fish/Seafood 53
Chapter 6 Category Analysis: Canned Fruit 69
Chapter 7 Category Analysis: Canned Meat Products 86



Chapter 8 Category Analysis: Canned Ready Meals 102
Chapter 9 Category Analysis: Canned Vegetables 120
Chapter 10 Category Analysis: Canned Pasta & Noodles 140
Chapter 11 Country Comparison 152
Value 152
Volume 156
Market share 160
Chapter 12 PESTLE analysis 161
Summary 161
Political analysis 163
Economic analysis 166
Social analysis 171
Technology analysis 175
Legal analysis 179
Environmental analysis 183
Chapter 13 New Product Development 187
Product launches over time 187
Recent product launches 189



Chapter 14 Macroeconomic Profile 190
Macroeconomic indicators 190
Chapter 15 Research Methodology 195
Methodology overview 195
Secondary research 196
Market modeling 197
Creating an initial data model 197
Revising the initial data model 197
Creating a final estimate 198
Creating demographic value splits 198
Primary research 198
Data finalization 199
Ongoing research 199
Chapter 16 APPENDIX 200
Future readings 200
How to contact experts in your industry 200
Disclaimer 200

LIST OF FIGURES
Figure 1: Canned food, Brazil, value by category (BRLm), 2003-13 28
Figure 2: Canned food, Brazil, category growth comparison, by value, 2003-13 31
Figure 3: Canned food, Brazil, volume by category (kg, million), 2003-13 34
Figure 4: Canned food, Brazil, category growth comparison, by volume, 2003-13 35
Figure 5: Canned food, Brazil, company share by value (%), 2007-08 38
Figure 6: Canned food, Brazil, distribution channels by value (%), 2007-08 42
Figure 7: Canned fish/seafood, Brazil, value by segment (BRLm), 2003-13 55
Figure 8: Canned fish/seafood, Brazil, category growth comparison, by value, 2003-13 57
Figure 9: Canned fish/seafood, Brazil, volume by segment (kg, million), 2003-13 60
Figure 10: Canned fish/seafood, Brazil, category growth comparison, by volume, 2003-13 60
Figure 11: Canned fish/seafood, Brazil, company share by value (%), 2007-08 62
Figure 12: Canned fish/seafood, Brazil, distribution channels by value (%), 2007-08 65
Figure 13: Canned fruit, Brazil, value by segment (BRLm), 2003-13 71
Figure 14: Canned fruit, Brazil, category growth comparison, by value, 2003-13 74
Figure 15: Canned fruit, Brazil, volume by segment (kg, million), 2003-13 77
Figure 16: Canned fruit, Brazil, category growth comparison, by volume, 2003-13 77
Figure 17: Canned fruit, Brazil, company share by value (%), 2007-08 79
Figure 18: Canned fruit, Brazil, distribution channels by value (%), 2007-08 82
Figure 19: Canned meat products, Brazil, value by segment (BRLm), 2003-13 88
Figure 20: Canned meat products, Brazil, category growth comparison, by value, 2003-13 90
Figure 21: Canned meat products, Brazil, volume by segment (kg, million), 2003-13 93
Figure 22: Canned meat products, Brazil, category growth comparison, by volume, 2003-13 93
Figure 23: Canned meat products, Brazil, company share by value (%), 2007-08 95
Figure 24: Canned meat products, Brazil, distribution channels by value (%), 2007-08 98
Figure 25: Canned ready meals, Brazil, value by segment (BRLm), 2003-13 104
Figure 26: Canned ready meals, Brazil, category growth comparison, by value, 2003-13 107
Figure 27: Canned ready meals, Brazil, volume by segment (kg, million), 2003-13 110
Figure 28: Canned ready meals, Brazil, category growth comparison, by volume, 2003-13 110
Figure 29: Canned ready meals, Brazil, company share by value (%), 2007-08 112
Figure 30: Canned ready meals, Brazil, distribution channels by value (%), 2007-08 115
Figure 31: Canned vegetables, Brazil, value by segment (BRLm), 2003-13 122



Figure 32: Canned vegetables, Brazil, category growth comparison, by value, 2003-13 125
Figure 33: Canned vegetables, Brazil, volume by segment (kg, million), 2003-13 128
Figure 34: Canned vegetables, Brazil, category growth comparison, by volume, 2003-13 128
Figure 35: Canned vegetables, Brazil, company share by value (%), 2007-08 130
Figure 36: Canned vegetables, Brazil, distribution channels by value (%), 2007-08 133
Figure 37: Canned pasta & noodles, Brazil, value (BRLm), 2003-13 141
Figure 38: Canned pasta & noodles, Brazil, volume (kg, million), 2003-13 144
Figure 39: Canned pasta & noodles, Brazil, distribution channels by value (%), 2007-08 148
Figure 40: Global canned food market split (value terms, 2008), top five countries 153
Figure 41: Global canned food market value, 2003'08, top five countries 155
Figure 42: Global canned food market split (volume terms, 2008), top five countries 157
Figure 43: Global canned food market volume, 2003'08, top five countries 159
Figure 44: Annual data review process 196

LIST OF TABLES
Table 1: Canned food category definitions 11
Table 2: Canned food distribution channels 12
Table 3: Canned food, Brazil, value by category (BRLm), 2003-08 26
Table 4: Canned food, Brazil, value forecast by category (BRLm), 2008-13 27
Table 5: Canned food, Brazil, value by category ($m), 2003-08 29
Table 6: Canned food, Brazil, value forecast by category ($m), 2008-13 30
Table 7: Canned food, Brazil, volume by category (kg, million), 2003-08 32
Table 8: Canned food, Brazil, volume forecast by category (kg, million), 2008-13 33
Table 9: Canned food, Brazil, brand share by value (%), 2007-08 36
Table 10: Canned food, Brazil, value by brand (BRLm), 2007-08 37
Table 11: Canned food, Brazil, company share by value (%), 2007-08 39
Table 12: Canned food, Brazil, value by company (BRLm), 2007-08 40
Table 13: Canned food, Brazil, distribution channels by value (%), 2007-08 41
Table 14: Canned food, Brazil, value by distribution channel (BRLm), 2007-08 41
Table 15: Canned food, Brazil, expenditure per capita (BRL), 2003-08 43
Table 16: Canned food, Brazil, forecast expenditure per capita (BRL), 2008-13 44
Table 17: Canned food, Brazil, expenditure per capita ($), 2003-08 45
Table 18: Canned food, Brazil, forecast expenditure per capita ($), 2008-13 46
Table 19: Canned food, Brazil, consumption per capita (kg), 2003-08 47
Table 20: Canned food, Brazil, forecast consumption per capita (kg), 2008-13 48
Table 21: JBS-Swift Argentina key facts 49
Table 22: Unilever key facts 51
Table 23: Canned fish/seafood, Brazil, value by segment (BRLm), 2003-08 53
Table 24: Canned fish/seafood, Brazil, value forecast by segment (BRLm), 2008-13 54
Table 25: Canned fish/seafood, Brazil, value by segment ($m), 2003-08 56
Table 26: Canned fish/seafood, Brazil, value forecast by segment ($m), 2008-13 56
Table 27: Canned fish/seafood, Brazil, volume by segment (kg, million), 2003-08 58
Table 28: Canned fish/seafood, Brazil, volume forecast by segment (kg, million), 2008-13 59
Table 29: Canned fish/seafood, Brazil, brand share by value (%), 2007-08 61
Table 30: Canned fish/seafood, Brazil, value by brand (BRLm), 2007-08 61
Table 31: Canned fish/seafood, Brazil, company share by value (%), 2007-08 63
Table 32: Canned fish/seafood, Brazil, value by company (BRLm), 2007-08 63
Table 33: Canned fish/seafood, Brazil, distribution channels by value (%), 2007-08 64
Table 34: Canned fish/seafood, Brazil, value by distribution channel (BRLm), 2007-08 64
Table 35: Canned fish/seafood, Brazil, expenditure per capita (BRL), 2003-08 66



Table 36: Canned fish/seafood, Brazil, forecast expenditure per capita (BRL), 2008-13 66
Table 37: Canned fish/seafood, Brazil, expenditure per capita ($), 2003-08 67
Table 38: Canned fish/seafood, Brazil, forecast expenditure per capita ($), 2008-13 67
Table 39: Canned fish/seafood, Brazil, consumption per capita (kg), 2003-08 68
Table 40: Canned fish/seafood, Brazil, forecast consumption per capita (kg), 2008-13 68
Table 41: Canned fruit, Brazil, value by segment (BRLm), 2003-08 69
Table 42: Canned fruit, Brazil, value forecast by segment (BRLm), 2008-13 70
Table 43: Canned fruit, Brazil, value by segment ($m), 2003-08 72
Table 44: Canned fruit, Brazil, value forecast by segment ($m), 2008-13 73
Table 45: Canned fruit, Brazil, volume by segment (kg, million), 2003-08 75
Table 46: Canned fruit, Brazil, volume forecast by segment (kg, million), 2008-13 76
Table 47: Canned fruit, Brazil, brand share by value (%), 2007-08 78
Table 48: Canned fruit, Brazil, value by brand (BRLm), 2007-08 78
Table 49: Canned fruit, Brazil, company share by value (%), 2007-08 80
Table 50: Canned fruit, Brazil, value by company (BRLm), 2007-08 80
Table 51: Canned fruit, Brazil, distribution channels by value (%), 2007-08 81
Table 52: Canned fruit, Brazil, value by distribution channel (BRLm), 2007-08 81
Table 53: Canned fruit, Brazil, expenditure per capita (BRL), 2003-08 83
Table 54: Canned fruit, Brazil, forecast expenditure per capita (BRL), 2008-13 83
Table 55: Canned fruit, Brazil, expenditure per capita ($), 2003-08 84
Table 56: Canned fruit, Brazil, forecast expenditure per capita ($), 2008-13 84
Table 57: Canned fruit, Brazil, consumption per capita (kg), 2003-08 85
Table 58: Canned fruit, Brazil, forecast consumption per capita (kg), 2008-13 85
Table 59: Canned meat products, Brazil, value by segment (BRLm), 2003-08 86
Table 60: Canned meat products, Brazil, value forecast by segment (BRLm), 2008-13 87
Table 61: Canned meat products, Brazil, value by segment ($m), 2003-08 89
Table 62: Canned meat products, Brazil, value forecast by segment ($m), 2008-13 89
Table 63: Canned meat products, Brazil, volume by segment (kg, million), 2003-08 91
Table 64: Canned meat products, Brazil, volume forecast by segment (kg, million), 2008-13 92
Table 65: Canned meat products, Brazil, brand share by value (%), 2007-08 94
Table 66: Canned meat products, Brazil, value by brand (BRLm), 2007-08 94
Table 67: Canned meat products, Brazil, company share by value (%), 2007-08 96
Table 68: Canned meat products, Brazil, value by company (BRLm), 2007-08 96
Table 69: Canned meat products, Brazil, distribution channels by value (%), 2007-08 97
Table 70: Canned meat products, Brazil, value by distribution channel (BRLm), 2007-08 97
Table 71: Canned meat products, Brazil, expenditure per capita (BRL), 2003-08 99
Table 72: Canned meat products, Brazil, forecast expenditure per capita (BRL), 2008-13 99
Table 73: Canned meat products, Brazil, expenditure per capita ($), 2003-08 100
Table 74: Canned meat products, Brazil, forecast expenditure per capita ($), 2008-13 100
Table 75: Canned meat products, Brazil, consumption per capita (kg), 2003-08 101
Table 76: Canned meat products, Brazil, forecast consumption per capita (kg), 2008-13 101
Table 77: Canned ready meals, Brazil, value by segment (BRLm), 2003-08 102
Table 78: Canned ready meals, Brazil, value forecast by segment (BRLm), 2008-13 103
Table 79: Canned ready meals, Brazil, value by segment ($m), 2003-08 105
Table 80: Canned ready meals, Brazil, value forecast by segment ($m), 2008-13 106
Table 81: Canned ready meals, Brazil, volume by segment (kg, million), 2003-08 108
Table 82: Canned ready meals, Brazil, volume forecast by segment (kg, million), 2008-13 109
Table 83: Canned ready meals, Brazil, brand share by value (%), 2007-08 111
Table 84: Canned ready meals, Brazil, value by brand (BRLm), 2007-08 111
Table 85: Canned ready meals, Brazil, company share by value (%), 2007-08 113



Table 86: Canned ready meals, Brazil, value by company (BRLm), 2007-08 113
Table 87: Canned ready meals, Brazil, distribution channels by value (%), 2007-08 114
Table 88: Canned ready meals, Brazil, value by distribution channel (BRLm), 2007-08 114
Table 89: Canned ready meals, Brazil, expenditure per capita (BRL), 2003-08 116
Table 90: Canned ready meals, Brazil, forecast expenditure per capita (BRL), 2008-13 117
Table 91: Canned ready meals, Brazil, expenditure per capita ($), 2003-08 117
Table 92: Canned ready meals, Brazil, forecast expenditure per capita ($), 2008-13 118
Table 93: Canned ready meals, Brazil, consumption per capita (kg), 2003-08 118
Table 94: Canned ready meals, Brazil, forecast consumption per capita (kg), 2008-13 119
Table 95: Canned vegetables, Brazil, value by segment (BRLm), 2003-08 120
Table 96: Canned vegetables, Brazil, value forecast by segment (BRLm), 2008-13 121
Table 97: Canned vegetables, Brazil, value by segment ($m), 2003-08 123
Table 98: Canned vegetables, Brazil, value forecast by segment ($m), 2008-13 124
Table 99: Canned vegetables, Brazil, volume by segment (kg, million), 2003-08 126
Table 100: Canned vegetables, Brazil, volume forecast by segment (kg, million), 2008-13 127
Table 101: Canned vegetables, Brazil, brand share by value (%), 2007-08 129
Table 102: Canned vegetables, Brazil, value by brand (BRLm), 2007-08 129
Table 103: Canned vegetables, Brazil, company share by value (%), 2007-08 131
Table 104: Canned vegetables, Brazil, value by company (BRLm), 2007-08 131
Table 105: Canned vegetables, Brazil, distribution channels by value (%), 2007-08 132
Table 106: Canned vegetables, Brazil, value by distribution channel (BRLm), 2007-08 132
Table 107: Canned vegetables, Brazil, expenditure per capita (BRL), 2003-08 134
Table 108: Canned vegetables, Brazil, forecast expenditure per capita (BRL), 2008-13 135
Table 109: Canned vegetables, Brazil, expenditure per capita ($), 2003-08 136
Table 110: Canned vegetables, Brazil, forecast expenditure per capita ($), 2008-13 137
Table 111: Canned vegetables, Brazil, consumption per capita (kg), 2003-08 138
Table 112: Canned vegetables, Brazil, forecast consumption per capita (kg), 2008-13 139
Table 113: Canned pasta & noodles, Brazil, value (BRLm), 2003-08 140
Table 114: Canned pasta & noodles, Brazil, value forecast (BRLm), 2008-13 141
Table 115: Canned pasta & noodles, Brazil, value ($m), 2003-08 142
Table 116: Canned pasta & noodles, Brazil, value forecast ($m), 2008-13 142
Table 117: Canned pasta & noodles, Brazil, volume (kg, million), 2003-08 143
Table 118: Canned pasta & noodles, Brazil, volume forecast (kg, million), 2008-13 144
Table 119: Canned pasta & noodles, Brazil, brand share by value (%), 2007-08 145
Table 120: Canned pasta & noodles, Brazil, value by brand (BRLm), 2007-08 145
Table 121: Canned pasta & noodles, Brazil, company share by value (%), 2007-08 146
Table 122: Canned pasta & noodles, Brazil, value by company (BRLm), 2007-08 146
Table 123: Canned pasta & noodles, Brazil, distribution channels by value (%), 2007-08 147
Table 124: Canned pasta & noodles, Brazil, value by distribution channel (BRLm), 2007-08 147
Table 125: Canned pasta & noodles, Brazil, expenditure per capita (BRL), 2003-08 149
Table 126: Canned pasta & noodles, Brazil, forecast expenditure per capita (BRL), 2008-13 149
Table 127: Canned pasta & noodles, Brazil, expenditure per capita ($), 2003-08 150
Table 128: Canned pasta & noodles, Brazil, forecast expenditure per capita ($), 2008-13 150
Table 129: Canned pasta & noodles, Brazil, consumption per capita (kg), 2003-08 151
Table 130: Canned pasta & noodles, Brazil, forecast consumption per capita (kg), 2008-13 151
Table 131: Global canned food market value, 2008 152
Table 132: Global canned food market split (value terms ($m), 2008), top five countries 155
Table 133: Global canned food market volume, 2008 156
Table 134: Global canned food market split (volume terms, 2008), top five countries 159
Table 135: Leading players, top five countries 160



Table 136: Analysis of Brazil's political landscape 163
Table 137: Analysis of Brazil's economy 166
Table 138: Analysis of Brazil's social system 171
Table 139: Analysis of Brazil's technology landscape 175
Table 140: Analysis of Brazil's legal landscape 179
Table 141: Analysis of Brazil's environmental landscape 183
Table 142: Brazil canned food new product launches reports, by company (top five companies), 2009 187
Table 143: Brazil canned food new product launches SKUs, by company (top five companies), 2009 187
Table 144: Brazil canned food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 188
Table 145: Brazil canned food new product launches (reports), by ingredients (top 10 ingredients), 2009 188
Table 146: Brazil canned food new product launches (reports), by package tags or claims, 2009 189
Table 147: Brazil canned food new product launches - recent five launches (2009) 189
Table 148: Brazil population, by age group, 2003-08 (millions) 190
Table 149: Brazil population forecast, by age group, 2008-13 (millions) 191
Table 150: Brazil population, by gender, 2003-08 (millions) 191
Table 151: Brazil population forecast, by gender, 2008-13 (millions) 192
Table 152: Brazil nominal GDP, 2003-08 (BRLbn, nominal prices) 192
Table 153: Brazil nominal GDP forecast, 2008-13 (BRLbn, nominal prices) 192
Table 154: Brazil real GDP, 2003-08 (BRLbn, 2000 prices) 193
Table 155: Brazil real GDP forecast, 2008-13 (BRLbn, 2000 prices) 193
Table 156: Brazil real GDP, 2003-08 ($bn, 2000 prices) 193
Table 157: Brazil real GDP forecast, 2008-13 ($bn, 2000 prices) 194
Table 158: Brazil consumer price index, 2003-08 (2000=100) 194
Table 159: Brazil consumer price index, 2008-13 (2000=100) 194



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