European IT Buying In 2010-2011: Procurement, Investment & Industry Trends Outlook

Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!

European IT Buying In 2010-2011: Procurement, Investment &
Industry Trends Outlook
Published on March 2010

Report Summary

Summary
'European IT Buying In 2010-2011' is a new report published by ICD Research that analyzes how IT buyers spend, procurement
strategies & practices and business planning will be shaped in 2010 to 2011.
In an uncertain economic climate this report gives you access to the category-level spending outlooks, buyer budgets, supplier
selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies
buyers and suppliers market growth, M&A and investment expectations. The research is based on an extensive survey of senior and
C-level industry executives from our market leading panels.

Scope
' Opinions and forward looking statements of 324 industry executives are captured in our in-depth survey, of which over 47%
represent Directors, C-levels & Departmental Heads and a further 25% represent senior engineers
' Analysis on buyer spend, procurement and industry developments by IT buyers and IT vendors worldwide
' Key topics include IT buyer spend activity, procurement behaviors & strategies, threats & opportunities for the IT industry and how
these have been affected by the economic uncertainty
' In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players
to overcome the leading business threats
' The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior
purchase decision makers and leading vendor organizations
' The geographical Scope of the research is regional ' drawing on the activity and expectations of leading industry players across
Europe

Reasons To Buy
' Drive revenues by understanding future product investment areas and growth regions by leading industry players
' Formulate effective sales & marketing strategies by identifying how buyer budgets are changing and where spend will be directed to
in the future
' Better promote your business by aligning your capabilities and business practices with your customers' changing needs during these
times of market uncertainty
' Secure stronger customer relationships by understanding the leading business concerns and changing strategies of IT buyers
' Predict how the industry will grow, consolidate and where it will stagnate
' Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Key Highlights
' Russia and Germany are predicted to be the fastest growing regions in European region. Potential for computer and technology
penetration and opportunities for growth of specific sectors are fueling growth.
' The majority of technology companies will be increasing procurement spend over the next 12 months. The average size of the
annual procurement budgets among technology buyer companies is US$102.7m.
' 47% of technology buyers agree that in order to maintain and win their business, suppliers will have to work hard to reduce costs

European IT Buying In 2010-2011: Procurement, Investment & Industry Trends Outlook (From Slideshare) Page 1/9


Table of Content

Table of Contents

Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Technology Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Technology Market Growth Outlook
Heading: Regional Growth Forecasts In The Technology Industry By Country
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Technology Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Technology Industry Buyer Spend Activity
Heading: Annual Procurement Budgets: Technology Industry
Heading: Procurement Cost Saving Targets In The Technology Industry
Heading: Planned Change In Procurement Spend
Heading: Planned Change In Procurement Spend By Product And Service Category
Chapter 7: Procurement Behaviors And Strategies
Heading: Critical Success Factors For Supplier Selection
Heading: Expected Future Changes In Procurement Objectives
Heading: Areas Of Future Value Creation In Procurement Strategy
Heading: Mitigating Supplier Failure And Maintaining Business Continuity
Heading: Planning Against Business Supply Contingencies
Chapter 8: Appendix

List of Tables

Table 1: Count Of European Technology Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry
Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), European Technology Industry, 2010
Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), European Technology Industry, 2010
Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), European Technology Industry, 2010
Table 5: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), European Technology Industry, 2010
Table 6: Supplier Respondents By Job Role (% Supplier Respondents), European Technology Industry, 2010
Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), European Technology Industry,
2010
Figure 1: Company Revenue Growth Optimism Trend In The European Technology Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By European Technology Industry Company Type: Technology Buyers, IT



Vendors (% All Respondents), 2009-2010
Table 8: Company Revenue Growth Optimism Trend By European Technology Industry Company Type: Technology Buyers, IT
Table 9: Company Revenue Growth Optimism In The European Technology Industry By Turnover (% All Respondents), 2010
Figure 3: Company Revenue Growth Optimism In The European Technology Industry Over The Next 12 Months: Cross-Industry
Comparison (% All Respondents), 2010
Figure 4: Key Expected Changes In Business Structure In The European Technology Buyers Industry (%Technology Buyers
Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The European IT Vendors Industry (% IT Vendors Respondents), 2010
Figure 6: Merger And Acquisition Activity Expectations Over The Next 12 Months In The European Technology Buyers Industry
(%Technology Buyers Industry Respondents), 2009-2010 Trend Forecast
Figure 7: Merger And Acquisition Activity Expectations Over The Next 12 Months In The European IT Vendors Industry (% IT Vendors
Industry Respondents), 2009-2010 Trend Forecast
Table 10: Technology Buyers Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Technology Buyers
Respondents), 2010
Figure 8: Technology Buyers Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Technology Buyers
Respondents), 2010
Table 11: IT Vendors Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% IT Vendors Respondents), 2010
Figure 9: IT Vendors Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% IT Vendors Respondents), 2010
Table 12: Technology Buyers Predictions Of The Fastest And Slowest Growing Industry Sectors (% Technology Buyers
Respondents), 2010
Figure 10: Technology Buyers Predictions Of The Fastest And Slowest Growing Industry Sectors (% Technology Buyers
Respondents), 2010
Table 13: IT Vendors Predictions Of The Fastest And Slowest Growing Industry Sectors (% IT Vendors Respondents), 2010
Figure 11: IT Vendors Predictions Of The Fastest And Slowest Growing Industry Sectors (% IT Vendors Respondents), 2010
Figure 12: Leading Business Concerns For The Period 2010-2011 Among European Technology Industry Buyers And Suppliers (%
All Respondents), 2010
Figure 13: Technology Buyers Vs. IT Vendors: Leading Business Concerns For The Period 2010-2011 Among European Technology
Industry Buyers And Suppliers (% All Respondents), 2010
Table 14: Technology Buyers Vs. IT Vendors: Leading Business Concerns For The Period 2010-2011 Among European Technology
Table 15: Leading Business Concerns For The Period 2010-2011 Among European Technology Industry Buyers And Suppliers By
Company Turnover (% All Respondents), 2010
Table 16: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The European Technology
Industry (% All Respondents), 2010
Industry ' Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 19: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In
The European Technology Industry (% All Respondents), 2010
The European Technology Industry ' Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
The European Technology Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Figure 14: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The European Technology
Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Table 22: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The European Technology



Industry: Technology Buyers (% Buyer Respondents), 2010
Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision
Influence), 2010
Figure 16: Annual Procurement Budgets In US$ In The European Technology Industry: Technology Buyers (% All Buyer
Respondents), 2010
Table 26: Annual Procurement Budgets In US$ In The European Technology Industry: Technology Buyers (% All Buyer
Respondents), 2010
Figure 17: Annual Procurement Budgets In US$ In The European Technology Industry By Company Turnover (% All Buyer
Respondents), 2010
Table 27: Annual Procurement Budgets In US$ In The European Technology Industry By Company Turnover (% All Buyer
Respondents), 2010
Figure 18: Projected Procurement Cost Savings Targets In The European Technology Industry For 2010-2011: Technology Buyers
(% All Buyer Respondents), 2010
Table 28: Projected Procurement Cost Savings Targets In The European Technology Industry For 2010-2011: Technology Buyers
Table 29: Projected Procurement Cost Savings Targets In The European Technology Industry For 2010-2011 By Company Turnover:
Figure 19: Projected Procurement Cost Savings Targets In The European Technology Industry For 2010-2011 By Company
Turnover: (% All Buyer Respondents), 2010
Table 30: Projected Procurement Cost Savings Targets In The European Technology Industry For 2010-2011 By Leading Business
Concern (Cost Containment): (% All Buyer Respondents), 2010
Figure 20: Projected Procurement Cost Savings Targets In The European Technology Industry For 2010-2011 By Leading Business
Figure 21: Average Identified Procurement Savings Target In The European Technology Industry Over The Next 12 Months:
European Technology Industry Vs. Other Global Industries (% All Respondents), 2010
Figure 22: Expected Change In Total Procurement Spend In The European Technology Industry Over The Next 12 Months:
Technology Buyers (% All Buyer Respondents) 2010
Table 31: Expected Change In Total Procurement Spend In The European Technology Industry Over The Next 12 Months:
Figure 23: Expected Change In Total Procurement Spend In The European Technology Industry Over The Next 12 Months By
Company Turnover (% All Buyer Respondents), 2010
Table 32: Expected Change In Total Procurement Spend In The European Technology Industry Over The Next 12 Months By
Table 33: Average Net Increase or Decrease in Planned Spend Level for 2010 In The European Technology Industry Over The Next
12 Months: European Technology Industry Vs. Other Industries (% All Respondents), 2010
Table 34: Expected Changes In Procurement Strategy In The European Technology Industry To Drive Value Across The Business:
All Buyers By Purchasing Decision Seniority (% All Buyer Respondents Purchasing Decision Influence), 2010
Figure 24: Future Change In Spend In The European Technology Industry By Product And Service Category: Technology Buyers -
Expected Increase Or Decrease Over The Next 12 Months (%Technology Buyers Respondents), 2010
Figure 25: Future Change In Spend In The European Technology Industry By Product And Service Category: Expected Increase
Over The Next 12 Months Among All Buyers By Company Turnover (% All Buyer Respondents), 2010



Figure 26: Critical Success Factors For Selecting A Technology Industry Supplier: Difference In Views, Buyers Vs. Suppliers (Net
Difference In Ranking), Europe, 2010
Table 35: Critical Success Factors For Selecting A Technology Industry Supplier: Buyer Vs. Supplier Comparison (% All
Respondents), Europe, 2010
Figure 27: Critical Success Factors For Selecting A Technology Industry Supplier: Buyer Vs. Supplier Comparison (% All
Figure 28: Critical Success Factors For Selecting A Technology Industry Supplier: Technology Buyers Comparison (% All Buyer
Table 36: Critical Success Factors For Selecting A Technology Industry Supplier: Technology Buyers Comparison (% All Buyer
Table 37: Technology Buyers Attitudes And Approaches To Existing Procurement Practices: Level Of Agreement To The Following
Statement (% Technology Buyers Respondents), 2010
Figure 29: Expected Future Changes In Procurement Objectives In The European Technology Industry (% All Buyer Respondents),
2010
Figure 30: Expected Future Changes In Procurement Objectives In The European Technology Industry By Company Turnover (% All
Buyer Respondents), 2010
Figure 31: Expected Changes In Procurement Strategy In The European Technology Industry To Drive Value Across The Business
Table 38: Expected Changes In Procurement Strategy In The European Technology Industry To Drive Value Across The Business
All Buyers By Company Turnover (% All Buyer Respondents), 2010
All Buyers By Purchasing Decision Seniority (% All Buyer Respondents Purchasing Decision Influence), 2010
Table 41: Technology Buyers Attitudes And Approaches To Existing Procurement Practices: Level Of Agreement To The Following 3
Statements (%Technology Buyers Respondents), 2010
Figure 32: Critical Strategies Adopted By Buyers To Ensure Business Continuity In The European Technology Industry: Technology
Buyers (% All Buyer Respondents), 2010
Table 42: Critical Strategies Adopted By Buyers To Ensure Business Continuity In The European Technology Industry: Technology
Table 43: Critical Strategies Adopted By Buyers To Ensure Business Continuity In The European Technology Industry By Company
Table 44: Technology Buyers Attitudes And Approaches To Existing Procurement Practices: Level Of Agreement To The Following
Statement (%Technology Buyers Respondents), 2010
Figure 33: Actions Undertaken By Buyers To Survive Product/Service Inflation And/ Or Supply Shortages In The European
Technology Industry: Technology Buyers (% All Buyer Respondents), 2010
Table 45: Actions Undertaken By Buyers To Survive Product/Service Inflation And/ Or Supply Shortages In The European
Table 46: Actions Undertaken By Buyers To Survive Product/Service Inflation And/ Or Supply Shortages In The European
Technology Industry By Company Turnover (% All Buyer Respondents), 2010

List of Figures
Figure 1: Company Revenue Growth Optimism Trend In The European Technology Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By European Technology Industry Company Type: Technology Buyers, IT
Figure 3: Company Revenue Growth Optimism In The European Technology Industry Over The Next 12 Months: Cross-Industry
Comparison (% All Respondents), 2010



Figure 4: Key Expected Changes In Business Structure In The European Technology Buyers Industry (%Technology Buyers
Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The European IT Vendors Industry (% IT Vendors Respondents), 2010
Figure 6: Merger And Acquisition Activity Expectations Over The Next 12 Months In The European Technology Buyers Industry
(%Technology Buyers Industry Respondents), 2009-2010 Trend Forecast
Figure 7: Merger And Acquisition Activity Expectations Over The Next 12 Months In The European IT Vendors Industry (% IT Vendors
Industry Respondents), 2009-2010 Trend Forecast
Figure 8: Technology Buyers Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Technology Buyers
Respondents), 2010
Figure 9: IT Vendors Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% IT Vendors Respondents), 2010
Figure 10: Technology Buyers Predictions Of The Fastest And Slowest Growing Industry Sectors (% Technology Buyers
Respondents), 2010
Figure 11: IT Vendors Predictions Of The Fastest And Slowest Growing Industry Sectors (% IT Vendors Respondents), 2010
Figure 12: Leading Business Concerns For The Period 2010-2011 Among European Technology Industry Buyers And Suppliers (%
All Respondents), 2010
Figure 13: Technology Buyers Vs. IT Vendors: Leading Business Concerns For The Period 2010-2011 Among European Technology
Industry: Technology Buyers (% Buyer Respondents), 2010
Figure 16: Annual Procurement Budgets In US$ In The European Technology Industry: Technology Buyers (% All Buyer
Respondents), 2010
Figure 17: Annual Procurement Budgets In US$ In The European Technology Industry By Company Turnover (% All Buyer
Respondents), 2010
Figure 18: Projected Procurement Cost Savings Targets In The European Technology Industry For 2010-2011: Technology Buyers
Figure 19: Projected Procurement Cost Savings Targets In The European Technology Industry For 2010-2011 By Company
Figure 20: Projected Procurement Cost Savings Targets In The European Technology Industry For 2010-2011 By Leading Business
Figure 21: Average Identified Procurement Savings Target In The European Technology Industry Over The Next 12 Months:
European Technology Industry Vs. Other Global Industries (% All Respondents), 2010
Figure 22: Expected Change In Total Procurement Spend In The European Technology Industry Over The Next 12 Months:
Figure 23: Expected Change In Total Procurement Spend In The European Technology Industry Over The Next 12 Months By
Figure 24: Future Change In Spend In The European Technology Industry By Product And Service Category: Technology Buyers -
Expected Increase Or Decrease Over The Next 12 Months (%Technology Buyers Respondents), 2010
Figure 25: Future Change In Spend In The European Technology Industry By Product And Service Category: Expected Increase
Over The Next 12 Months Among All Buyers By Company Turnover (% All Buyer Respondents), 2010
Figure 26: Critical Success Factors For Selecting A Technology Industry Supplier: Difference In Views, Buyers Vs. Suppliers (Net
Difference In Ranking), Europe, 2010
Figure 27: Critical Success Factors For Selecting A Technology Industry Supplier: Buyer Vs. Supplier Comparison (% All
Figure 28: Critical Success Factors For Selecting A Technology Industry Supplier: Technology Buyers Comparison (% All Buyer
Figure 29: Expected Future Changes In Procurement Objectives In The European Technology Industry (% All Buyer Respondents),



2010
Figure 30: Expected Future Changes In Procurement Objectives In The European Technology Industry By Company Turnover (% All
Buyer Respondents), 2010
Figure 31: Expected Changes In Procurement Strategy In The European Technology Industry To Drive Value Across The Business
Figure 32: Critical Strategies Adopted By Buyers To Ensure Business Continuity In The European Technology Industry: Technology
Figure 33: Actions Undertaken By Buyers To Survive Product/Service Inflation And/ Or Supply Shortages In The European


Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact

Order Information
Please verify that the product information is correct and select the format(s) you require.

European IT Buying In 2010-2011: Procurement, Investment & Industry Trends Outlook

Product Formats
Please select the product formats and the quantity you require.

1 User License--USD 2 000.00 Quantity: _____

Site License--USD 4 000.00 Quantity: _____

Contact Information
Please enter all the information below in BLOCK CAPITALS

Title: Mr Mrs Dr Miss Ms Prof

First Name: _____________________________ Last Name: __________________________________

Email Address: __________________________________________________________________________

Job Title: __________________________________________________________________________

Organization: __________________________________________________________________________

Address: __________________________________________________________________________

City: __________________________________________________________________________

Postal / Zip Code: __________________________________________________________________________

Country: __________________________________________________________________________

Phone Number: __________________________________________________________________________

Fax Number: __________________________________________________________________________


Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.

Payment by credit card Card Number: ______________________________________________

Expiry Date __________ / _________

CVV Number _____________________

Card Type (ex: Visa, Amex…) _________________________________

Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189

Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE

Customer signature:

Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms

Please fax this form to:

Europe, Middle East and Africa : + 33 4 37 37 15 56

Asia, Oceania and America : + 1 (805) 617 17 93


European IT Buying In 2010-2011: Procurement, Investment & Industry Trends Outlook

Recomendados

Recomendados

Más contenido relacionado

Más de ReportLinker.com

Más de ReportLinker.com (20)

European IT Buying In 2010-2011: Procurement, Investment & Industry Trends Outlook