Health and Wellness - South Korea

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Health and Wellness - South Korea
Published on June 2010

Report Summary

Health and wellness food and beverages continued to record positive value sales growth during 2009. The range of available health
and wellness products increased in diversity as major manufacturers continued to introduce new brands. However, it should be noted
that sales growth remains at a relatively moderate level due to increasing competition from healthy packaged food and beverage
products in other areas. Packaged food products made from 100% locally grown grains and ingredients are the...

Euromonitor International's Health and Wellness in South Korea report tracks the developments of health-associated product types
and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data
2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It
identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new
product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Health and Wellness industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.

Table of Content

Health and Wellness in South Korea
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Buoyant Activity Fuels Positive Growth in 2009
Rising Concerns Over Health and Food Safety
Naturally Healthy Packaged Food Leads Sales Growth
Fortified/functional Packaged Food Leads Sales

Health and Wellness - South Korea Page 1/7


Positive But Moderate Projected Annual Growth
Key Trends and Developments
Economic Downturn Has Little Impact on Sales
Concerns About Food Safety Fuelling Demand for Health and Wellness Foods
Preference for Locally Grown Produce Grows
Introduction of Products With Multiple Health and Wellness Characteristics
Increasing Children's Health & Wellness Sales
Health and Wellness Becoming Mainstream
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Lotte Chilsung Beverage Co Ltd
Strategic Direction
Key Facts
Summary 2 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 3 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Lotte Chilsung Beverage Co Ltd: Competitive Position 2009
Maeil Dairy Industry Co Ltd
Strategic Direction
Key Facts
Summary 5 Maeil Dairy Industry Co Ltd: Key Facts
Summary 6 Maeil Dairy Industry Co Ltd: Operational Indicators
Company Background
Summary 7 Maeil Dairy Industry Co Ltd: Competitive Position 2009
Namyang Dairy Products Co Ltd
Strategic Direction
Key Facts
Summary 8 Namyang Dairy Products Co Ltd: Key Facts
Summary 9 Namyang Dairy Industry Co Ltd: Operational Indicators
Company Background



Summary 10 Namyang Dairy Industry Co Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 BFY Packaged Food Company Shares 2005-2009
Table 22 BFY Packaged Food Brand Shares 2006-2009
Table 23 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 24 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Prospects
Category Data
Table 25 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 26 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 27 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 28 Food Intolerance Products Company Shares 2005-2009
Table 29 Food Intolerance Products Brand Shares 2006-2009
Table 30 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 31 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Prospects
Table 32 Fortified/functional Nectars (25-99% Juice) by Prime Positioning
Table 33 Fortified/functional Nectars (25-99% Juice) by Claim Types
Category Data
Table 34 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 35 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 36 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2004-2009
Table 37 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 38 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2009
Table 39 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 40 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 41 Fortified/functional Beverages Company Shares 2005-2009



Table 42 Fortified/functional Beverages Brand Shares 2006-2009
Table 43 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 44 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Prospects
Table 45 Pro/Pre Biotic Yoghurt by Prime Positioning
Table 46 Pro/Pre Biotic Yoghurt by Claim Types
Table 47 Functional Gum by Prime Positioning
Table 48 Functional Gum by Claim Types
Category Data
Table 49 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 50 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 51 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 52 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 53 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 54 Key Functional Ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 58 Key Functional Ingredients in Fortified/functional Biscuits: % Breakdown 2006-2009
Table 59 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 60 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 61 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 62 Fortified/functional Packaged Food Company Shares 2005-2009
Table 63 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 64 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 65 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Prospects
Category Data
Table 66 Sales of NH Beverages by Subsector: Value 2004-2009
Table 67 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 68 NH Beverages Company Shares 2005-2009
Table 69 NH Beverages Brand Shares 2006-2009
Table 70 NH Green RTD Tea Brand Shares 2006-2009
Table 71 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 72 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Prospects
Category Data
Table 73 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 74 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 75 NH Packaged Food Company Shares 2005-2009
Table 76 NH Packaged Food Brand Shares 2006-2009



Table 77 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 78 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Prospects
Category Data
Table 79 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 80 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 81 Organic Beverages Company Shares 2005-2009
Table 82 Organic Beverages Brand Shares 2006-2009
Table 83 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 84 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Prospects
Category Data
Table 85 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 86 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 87 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 88 Organic Packaged Food Company Shares 2005-2009
Table 89 Organic Packaged Food Brand Shares 2006-2009
Table 90 Organic Dried Baby Food Brand Shares 2006-2009
Table 91 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 92 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014



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