Mobile Video Forecasts: Networking, Advertising and Entertainment 2009

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Mobile Video Forecasts: Networking, Advertising and Entertainment
2009
Published on February 2009

Report Summary

' How can your company utilise mobile video to maximise advertising revenue'

' Will mobile video integrate smoothly into mobile social networking'

' Can mobile companies have significant revenue benefits through mobile video entertainment'

This brand new international report will tell you, so that you have the answers today. Mobile phone features have developed through
time. Your customers are paying close attention to every future multimedia feature and development a handset possesses - email,
web browsing, music player and camera quality. But just how will mobile video affect the mobile phone market in the future'
Camera-phones first emerged commercially in Japan in 2001, however rapid innovation led to increased numbers of handsets
featuring cameras capable of capturing pictures and video.

Mobile video networks have since begun emerging around the world, 3 for example launching the UK's first in March 2003. The
number of video-enabled mobile phones in use around the world has subsequently risen with its growth expected to continue through
to 2014. But what will this usage be in 2014' How can you benefit from the increasing popularity of video-enabled handsets' This
report tells you. Services available to mobile phone users have also altered as handset capabilities have developed, thus allowing for
a broader mobile video experience. The advent of the iPhone has helped to stimulate competitor manufacturers into producing
handsets capable of matching it, in terms of user interface and mobile video. Numerous companies have developed video
applications purposely for the iPhone, such as video ads benefiting from the iPhone's touch-screen qualities. How will handset
development dictate mobile video' If consumers are increasingly comfortable watching mobile video then which services can you offer
to increase revenue' How influential will mobile video advertising be' Can you afford to be left behind as the mobile video market
grows' Mobile video has helped influence the manner in which mobile handsets and accompanying technology has progressed. It is
therefore imperative that you grasp what the future holds for mobile video and the knock-on effects it will have on other mobile
sectors.

Among others, the report looks at the following questions:

' How has mobile video progressed through time'

' What are the different types of mobile video service on offer'

Mobile Video Forecasts: Networking, Advertising and Entertainment 2009 Page 1/11


' What mobile video technologies exist'

' What are the minimum network infrastructure requirements'

' Which mobile services will be the most successful'

' What does the future hold for mobile video-phoning' A range of different companies can be involved with mobile video, mobile phone
operators, advertisers and content distributors to name but a few. What you can do to take advantage of the mobile video market' By
reading this latest business report you will understand all of the exciting opportunities that will be available to increase your revenues
and brand awareness.

Who needs to read this report'

Directors, VP and Senior managers in:

' Mobile operators

' Mobile advertising agencies

' Mobile search companies

' Content distributors

' Content enablers

' Handset manufacturers

Table of Content

Table of Contents

1. Introduction
1.1. Evolution of the Camera-phone
Figure 1.1: Intellect picturephone
Figure 1.2: Sharp J-SH04
Chart 1.1: 'How often do you use your video camera''
1.2. Mobile Video-Phoning
1.3. Improved Broadcasting Standards
1.4. Aims and Focus of this Report
2. Types of Mobile Video
2.1. Advertising
2.2. Streaming



2.3. Video-phone Calls
2.4. Video Share
2.4.1. Video Share and Video-phone Call Differences
2.5. Messaging
2.6. Blogging
2.7. User Generated Content
2.8. Conferencing
2.9. Mobisodes
2.10. Ringtones
2.11. Types of Mobile Video Overview
3. Technology
3.1. Digital Technology
3.2. Mobile Technology Evolution
3.2.1. 1G
3.2.2. 2G
3.2.3. 2.5G
Figure 3.1: Oplayo 2.5G Screenshot
Figure 3.2: Path to 3G
3.2.4. 3G
Table 3.1: Mobile Connections by Bearer
Table 3.2: Connections by World Region
3.2.4.1. GSM
3.2.4.2. CDMA2000
3.2.4.3. EDGE
3.2.4.4. UMTS
3.2.5. 4G
3.3. Broadcasting Standards
3.3.1. MBMS
3.3.2. MediaFLO
Figure 3.3: Example of MediaFLO Technology Deployment
3.3.3. ISDB
3.3.4. S/T-DMB
3.4. Video Compression
3.4.1. MPEG
3.4.1.1. MPEG-1
3.4.1.2. MPEG-2
3.4.1.3. MPEG-3
3.4.1.4. MPEG-4
3.4.1.5. H.263
3.4.1.6. H.264
3.4.1.7. HSUPA
3.4.1.8. DivX
Table 3.3: Companies that have worked with DivX
3.4.1.9. Xvid
3.4.1.10. Windows Media Video
3.4.1.11. QuickTime
Table3.4: QuickTime Technologies Used
3.4.1.11.1. Movie Fragments
3.4.1.12. Real Player
Table 3.5: RealPlayer Availability



3.4.1.13. Mobiclip
Table 3.6: Video source files that can be converted to Mobiclip
Table 3.7: Mobiclip Network Capabilities
3.5. Technology Overview
4. Advertising
Chart 4.1: US Online Advertising Spending, 2007-2013
Chart 4.2: Mobile Advertising Revenue
4.1. Advertising via Mobile Video
4.2. Ad Infuse
Table 4.1: Partners of Ad Infuse
4.3. Azuki Systems
4.4. Amobee Media Systems
4.5. Mobix Interactive
4.6. SURF Communication Solutions
4.7. 3ple-Media
4.8. Vantrix
4.8.1. Velti
4.8.2. Ringleader Digital
4.9. VideoEgg
4.10. Mobile Video Advertising Overview
5. User Generated Video
Chart 5.1: Number of camera phones in market (taken from adult content report)
5.1. Live Video Casting
5.1.1. Flixwagon
5.1.2. Kyte
Table 5.1: Kyte Partners
5.1.2.1. Kyte Case Study
5.1.3. Qik
Table 5.2: Mobile manufacturers that support Qik service
5.1.4. Livecast
Table 5.3: Livecast enabled handsets
Table 5.4: Livecast partners
5.1.4.1. Live Video Casting Overview
Table 5.5: Benefits of live mobile video casting
5.2. EyeVibe
5.2.1. T-Mobile
5.2.2. Yospace
Table 5.6: Brands supporting EyeVibe
5.3. Movidia
5.4. Mywaves
Table 5.7: Mywaves Content Partners
Table 5.8: Most common Mywaves user profile
Table 5.9: Mywave advertising clients
5.5. Netsize
Table 5.10: Companies that have worked with Netsize
5.6. NewBay
Table 5.11: Newbay Customers
5.7. FunMobility
Table 5.12: FunMobility Mobile Operator and Content Partners
5.8. Telstra



5.9. Adult Content
Chart 5.2: Mobile Adult Content Revenues (taken from adult content report)
5.10. User Generated Content Overview
Chart 5.3: On-Demand Video Consumption by type.
6. Entertainment and Infotainment
6.1. What is Entertainment'
6.2. What is Infotainment'
6.3. Sport
6.3.1. 24-7 Football
6.3.2. Yamgo
Table 6.1: Video and download formats supported by Yamgo
6.3.3. PA Sport
6.3.3.1. PA Sport EV
6.3.4. CBS
6.3.5. Sport on Mobile Video Overview
6.4. Music
6.4.1. Thumbplay
Table 6.1: Thumbplay content providers
6.5. Film
6.5.1. Benefits from film mobile video
6.5.1.1. Mobile Operators
6.5.1.2. Mobile Manufacturers
Figure 6.1: Insert Spice Movie Phone picture (same as Mobile Film content report)
6.5.1.3. Film Studios
6.5.1.4. Content Distributors
6.5.1.5. Advertisers
6.5.2. Film Mobile Video Overview
6.6. Adult Content
6.6.1. Xobile
6.6.2. Adult Content Mobile Video Overview
6.7. Other Entertainment Types
6.7.1. BBC iPlayer
Table 6.2: BBC iPlayer compatible mobile phones
6.8. Entertainment and Infotainment Overview
7. Companies Involved in Mobile Video (separate sections, messaging etc)
7.1. Operators
7.1.1. 3
7.1.2. O2
7.1.3. T-Mobile
7.1.4. Vodafone
Table 7.1: Countries able to view concert via mobile video
7.1.5. Operators Overview
7.2. Manufacturers
7.2.1. Apple
Table 7.2: Apple iPhone Usage Statistics
7.2.1.1. Rhythm NewMedia
Figure 7.1: vSnax Screenshot
7.2.2. Nokia
7.2.2.1. Nokia Video Centre
Table 7.3: Partners in Nokia Video Centre



7.2.2.2. Medeo
7.2.3. Other Competitors'
7.2.3.1. LG
7.2.3.1.1. AT&T
7.2.3.2. Samsung
7.2.3.2.1. SRS Labs
7.2.3.2.2. Pico Projector
7.2.3.3. Sony Ericsson
7.2.3.3.1. Veveo
7.2.3.3.2. Vringo
7.2.4. Manufacturers Overview
7.3. Content Distributors and Enablers
7.3.1. Dilithium
7.3.1.1. Dilithium Customer Examples
7.3.2. MediaFLO
Table 7.4: MediaFLO channels
7.3.3. Swanbay
7.3.4. Vuclip
Table 7.5: Vuclip Partners
7.3.5. Vidiator
7.3.6. Content Distributors and Enablers Overview
8. Conclusions
8.1. How far will Mobile Video Progress'
Chart 8.1: Mobile Video Revenue, 2009-2014
8.2. What will be the most successful'
8.3. Recommendations For:
8.3.1. Operators
8.3.2. Manufacturers
8.3.3. Advertisers
8.3.4. Content Distributors
8.3.5. Media Companies

Companies Listed

3
3ple-Media
Actimagine
Ad Infuse
Alcatel-Lucent
Alltel
Amobee Media Systems
Amoi
Anime Network
Apple
Aricent
AT&T
Azuki Systems
BBC
Bell Mobility
Blackberry



Blyk
BSkyB
BSNL
CBS
CellularOne
China Mobile
Chughwa Telecom
Clip In Touch
D2See
Datang
Dilithium
Disney
Dopod
Echovox Group
EMI
Ericsson
Etisalat
Facebook
FIFA
Flixwagon
Fox
Freescale
FremantleMedia
FunMobility
Global IP Solutions
Google
HBO
HCL Infosystems
Homemade.ro
HTC
Hungama Mobile
iMate
ITV
Jamster
Kodak
Kyocera
Kyte
LG
Livecast
MainConcept
Medio
Microsoft
Midwest Wireless
Mippin
mKhoj
Mobileplay
Mobix Interactive
Mobtex
Mogreet
Motorola



Movidia
MtekVision Media
MTV
MySpace
Mywaves
Netsize
Newbay
Nokia
NTT DoCoMo
O2
Oplayo
Orange
Ortiva
PA Sport
Palm
Paramount
Peekabootv
Playboy
PornoTube
Qik
Qtek
Qualcomm
RADVISION
RealNetworks
RedTube
Rhythm NewMedia
Ringleader Digital
Ripe TV
ROK-FreeBeTV
RooftopComedy
Samsung
SFR
Sharp
SK Telecom
SoftBank
Sony
Sony Ericsson
Spice
Sprint
SRS Labs
Starcut
SURF Communications Solutions
Swanbay
Swisscom Mobile
Sybase365
Symbian
TechFaith
Telefonica
Telenor
Telstra



Texas Instruments
The News of the World
The Sun
Thumbplay
T-Mobile
Toshiba
UEFA
US Cellular
Vantrix
Veeker
Velti
Verizon Wireless
Veveo
VH1
VideoEgg
Vidiator
Virgin Media
Vodafone
Vringo
VTM
Vuclip
Warner Bros
Wau
Winksite
WiseSpot
WMI
Xobile
Xtube
Yamgo
Yospace
YouTube



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Mobile Video Forecasts: Networking, Advertising and Entertainment 2009

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Mobile Video Forecasts: Networking, Advertising and Entertainment 2009