Pet Care in Norway

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Pet Care in Norway
Published on January 2013

Report Summary

Pet care was stable in terms of growth rate and market structure in 2011. Both local and multinational brands maintained their
rankings, and the key trends of premiumisation and humanisation strengthened. As product categories developed, the market saw
regular product launches and significant expansion in terms of the depth and breadth of product lines. Products relating to dog care
remained the uncontested leaders in terms of value sales and average growth rates. Norwegians love their dogs,...

Euromonitor International's Pet Care in Norway report offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content

PET CARE IN NORWAY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Pet Care Is Stable, With Dog Care Entering A Mature Stage
Therapeutic Food Starts To Gain Ground
Dog and Cat Treats Sees the Fastest Growth
Non-grocery Retailers Dominate Value Sales
New Product Launches Secure Growth for the Key Players
Growth in Pet Care in Norway Remains Strong Over the Forecast Period

Pet Care in Norway (From Slideshare) Page 1/7


Key Trends and Developments
Expenditure on Pets Continues To Increase
Growing Interest in Frozen/freeze-dried Food for Dogs and Cats
Consumers Become More Knowledgeable
Pets Live Longer
the Market for Therapeutic Pet Food Strengthens in Norway
Dogs Remain the Best-loved Pets
Market Indicators
Table 1 Pet Populations 2007-2012
Market Data
Table 2 Sales of Pet Care by Category: Volume 2007-2012
Table 3 Sales of Pet Care by Category: Value 2007-2012
Table 4 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 5 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 6 Pet Food Company Shares 2007-2011
Table 7 Pet Food Brand Shares 2008-2011
Table 8 Dog and Cat Food Company Shares 2007-2011
Table 9 Dog and Cat Food Brand Shares 2008-2011
Table 10 Penetration of Private Label by Category 2006-2011
Table 11 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 12 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 13 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 16 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 17 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Source
Summary 1 Research Sources
Felleskjøpet As in Pet Care (norway)
Strategic Direction
Key Facts
Summary 2 Felleskjøpet AS: Key Facts
Summary 3 Felleskjøpet AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Felleskjøpet AS: Competitive Position 2011
Harlem Foods As in Pet Care (norway)
Strategic Direction
Key Facts
Summary 5 Harlem Foods AS: Key Facts
Summary 6 Harlem Foods AS: Operational Indicators
Company Background
Production
Summary 7 Harlem Foods AS: Competitive Position 2011



Kruuse Norge As in Pet Care (norway)
Strategic Direction
Key Facts
Summary 8 Kruuse Norge AS: Key Facts
Summary 9 Kruuse Norge AS: Operational Indicators
Company Background
Production
Summary 10 Kruuse Norge AS: Competitive Position 2011
Norsk Dyremat As in Pet Care (norway)
Strategic Direction
Key Facts
Summary 11 Norsk Dyremat AS: Key Facts
Summary 12 Norsk Dyremat AS: Operational Indicators
Company Background
Production
Summary 13 Norsk Dyremat AS: Production Statistics 2010
Summary 14 Norsk Dyremat AS: Competitive Position 2011
Zoo-1 Norge As in Pet Care (norway)
Strategic Direction
Key Facts
Summary 15 Zoo-1 Norge AS: Key Facts
Summary 16 Zoo-1 Norge AS: Operational Indicators
Internet Strategy
Company Background
Summary 17 Zoo-1 Norge AS: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2007-2012
Table 20 Cat Population 2007-2012
Table 21 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 22 Sales of Cat Food by Category: Volume 2007-2012
Table 23 Sales of Cat Food by Category: Value 2007-2012
Table 24 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 25 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 26 Sales of Premium Cat Food by Category: Value 2007-2012
Table 27 Cat Food Company Shares 2007-2011
Table 28 Cat Food Brand Shares 2008-2011
Table 29 Cat Treats Brand Shares 2008-2011
Table 30 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 31 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017



Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Summary 18 Cat Food by Price Band 2010
Headlines
Trends
Prospects
Category Indicators
Table 34 Dog Owning Households: % Analysis 2007-2012
Table 35 Dog Population 2007-2012
Table 36 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 37 Sales of Dog Food by Category: Volume 2007-2012
Table 38 Sales of Dog Food by Category: Value 2007-2012
Table 39 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 40 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 41 Sales of Premium Dog Food by Category: Value 2007-2012
Table 42 Dog Food Company Shares 2007-2011
Table 43 Dog Food Brand Shares 2008-2011
Table 44 Dog Treats Brand Shares 2008-2011
Table 45 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 46 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Summary 19 Dog Food by Price Band 2010
Headlines
Trends
Prospects
Category Indicators
Table 49 Other Pet Population 2007-2012
Category Data
Table 50 Sales of Other Pet Food by Category: Volume 2007-2012
Table 51 Sales of Other Pet Food by Category: Value 2007-2012
Table 52 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 53 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 54 Bird Food Brand Shares 2008-2011
Table 55 Fish Food Brand Shares 2008-2011
Table 56 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 57 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Headlines
Trends
Prospects
Category Data
Table 61 Sales of Pet Products by Category: Value 2007-2012



Table 62 Sales of Pet Products by Category: % Value Growth 2007-2012
Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2007-2012
Table 64 Forecast Sales of Pet Products by Category: Value 2012-2017
Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2012-2017


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