This definitive report on the UK Cruise Market 2010 is essential for anyone involved in the cruising and travel industries. The combination of authoritative passenger statistics from all cruise lines operating in European markets and the results of the syndicated UK Cruise Survey of cruise passengers provides the clearest view of one of the most important markets in the travel sector. It is produced in cooperation with Passenger Shipping Association (PSA), the UK

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UK Cruise Market 2010
Published on April 2011
Report Summary
This definitive report on the UK Cruise Market 2010 is essential for anyone involved in the cruising and travel industries. The
combination of authoritative passenger statistics from all cruise lines operating in European markets and the results of the syndicated
UK Cruise Survey of cruise passengers provides the clearest view of one of the most important markets in the travel sector. It is
produced in cooperation with Passenger Shipping Association (PSA), the UK´s trade association for passenger shipping.
Contents include:
' UK Cruise Market Position ' Comparison with outbound holiday market by volume and share of holiday expenditure.
' UK Cruise Market Segmentation ' Destinations and type of cruise trends, prices and Ultra Luxury segment.
' UK Cruise Market Customer Profile ' Age, gender, residency and newspaper readership.
' UK Cruise Market Booking Behaviour - Booking lead times, booking method, reason for booking, price paid, recency and frequency
of Cruising
' UK Cruise Port Statistics ' Trends in embarkation and port of call cruise ship and passenger visits to UK ports.
' International Comparison of European, North American and Australian Cruise Markets.
' PSA Cruise Member Line Addresses.
' PSA Fleet by member line, and Ocean-going cruise vessels-scheduled New Buildings
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