In 2012, the Asia-Pacific market for hearing devices was valued at close to $2.3 billion. The Asia-Pacific market for hearing devices was valued at close to $2.3 billion in 2012 and is expected to experience consistent growth over the forecast period. The Australian market for hearing devices is highly developed and had the highest penetration rate in the region, whereas the Japanese and South Korean markets for hearing devices are far from reaching market saturation or realizing their full potential. https://www.reportscorner.com/reports/26976/Asia-Pacific-Hearing-Aids-and-Audiology-Devices-Market/

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Reports Corner
Asia-Pacific Hearing Aids and Audiology Devices
Market

2. DescriptionDescription
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In 2012, the Asia-Pacific market for hearing devices was valued at
close to $2.3 billion.
The Asia-Pacific market for hearing devices was valued at close to
$2.3 billion in 2012 and is expected to experience consistent
growth over the forecast period. The Australian market for hearing
devices is highly developed and had the highest penetration rate
in the region, whereas the Japanese and South Korean markets
for hearing devices are far from reaching market saturation or
realizing their full potential.

3. Brief SummaryBrief Summary
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In 2012, the Asia-Pacific market for hearing devices was valued at
close to $2.3 billion.
The Asia-Pacific market for hearing devices was valued at close to $2.3
billion in 2012 and is expected to experience consistent growth over the
forecast period. The Australian market for hearing devices is highly
developed and had the highest penetration rate in the region, whereas
the Japanese and South Korean markets for hearing devices are far
from reaching market saturation or realizing their full potential. Both the
Japanese and South Korean markets have a significant opportunity for
growth. The total market for hearing devices consisted of the wholesale
and retail markets for hearing aids as well as the market for cochlear
implants. Due to high retail prices, the wholesale market was valued at
well below that of the retail market. The Asia-Pacific region saw a very
underpenetrated market with respect to cochlear implants, due to the
relative infancy of the market as well as high average selling prices;
this market is expected to almost double in value over the forecast
period.

4. Brief SummaryBrief Summary
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Scope: This report pertains to a forecast period of 10 years (2009 –
2019) for the Asia-Pacific region (Australia, Japan, and South Korea).
Report Contents:
Competitor Analysis
Identified Strategic Opportunities
Market Overview by Segment & Country
Trend Analysis by Segment & Country
Market Drivers & Limiters
Mergers & Acquisitions
Customer Feedback and Market Monitoring
Main Segments Included:
Standard Hearing Aids
Hearing Aid Styles
Hearing Aids by Battery Size
Cochlear Implants
Wholesale Hearing Aid Market

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Retail Hearing Aid Market
Sub-Segments Included:
Traditional Behind-The-Ear
Receiver-In-The-Canal
Open-Fit Devices
Traditional In-The-Ear
In-The-Canal
Completely-In-The-Canal
Body Hearing Aids
Hearing Aids by Circuit Type
Non-Programmable Analog Hearing Aids
Basic DSP Hearing Aids
Economy DSP Hearing Aids
Mid-Level DSP Hearing Aids
Premium DSP Hearing Aids
Companies Included:

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RION
Optical Chains
Australian Hearing Company
William Demant
NHC/Amplifon
Siemens
Riken Sangyo
Sonova
Widex
GN ReSound
New Japan Hearing
Kikoe
Cochlear
Starkey

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MED-EL
Others: Austar Hearing, NewSound, Public Clinics, Independent
Hearing Aid Stores, etc
Reasons To Buy:
This report analyzes and evaluates the current state of the market
including existing and potential markets, product average selling prices,
and unit volumes. The report also highlights the opportunities and
potential hazards involved, and presents strategies for successfully
navigating the market landscape. Furthermore, it seeks to identify the
trends and technologies that will affect the future of each market
segment and prepares an unbiased critical assessment of such market
drivers and limiters based on our “ground up” approach, which includes
primary and secondary research methods.

8. Table of ContentsTable of Contents
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TABLE OF CONTENTS ............................................................................................................................. I
LIST OF FIGURES .................................................................................................................................. VI
LIST OF CHARTS .................................................................................................................................... IX
EXECUTIVE SUMMARY ......................................................................................................................... 1
1.1 TOTAL MARKET FOR HEARING DEVICES ................................................................................................ 1
1.2 PENETRATION RATES BY COUNTRY ........................................................................................................ 3
1.3MARKET FOR HEARING DEVICES BY SEGMENT ...................................................................................... 4
1.4 UNITS SOLD BY STYLE ............................................................................................................................ 5
1.5 UNITS SOLD BY BATTERY SIZE ............................................................................................................... 6
1.6 UNITS SOLD BY CIRCUIT TYPE ................................................................................................................ 7
1.7MARKET FOR COCHLEAR IMPLANTS ....................................................................................................... 8
1.8 COMPETITIVE ANALYSIS ......................................................................................................................... 9
RESEARCH METHODOLOGY ............................................................................................................. 10
2.1 RESEARCH SCOPE .................................................................................................................................. 10
2.2 IDATA’S 9-STEP METHODOLOGY .......................................................................................................... 10
Step 1: Project Initiation & Team Selection ................................................................................................ 11
Step 2: Prepare Data Systems and Perform Secondary Research .............................................................. 13
Step 3: Preparation for Interviews & Questionnaire Design ...................................................................... 14
Step 4: Performing Primary Research ........................................................................................................ 15
Step 5: Research Analysis: Establishing Baseline Estimates ...................................................................... 17
Step 6: Market Forecast and Analysis......................................................................................................... 17
Step 7: Identify Strategic Opportunities ...................................................................................................... 19
Step 8: Final Review and Market Release ................................................................................................... 20
Step 9: Customer Feedback and Market Monitoring .................................................................................. 21
ASIA-PACIFIC MARKETS FOR HEARING DEVICES .................................................................... 22

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3.1 INTRODUCTION ...................................................................................................................................... 22
3.1.1 Types of Hearing Loss ........................................................................................................................ 22
3.1.2 Standard Hearing Aids ....................................................................................................................... 23
3.1.3 Hearing Aid Styles .............................................................................................................................. 23
3.1.3.1 Traditional Behind-The-Ear ............................................................................................................ 23
3.1.3.2 Receiver-In-The-Canal .................................................................................................................... 23
3.1.3.3 Open-Fit Devices ............................................................................................................................. 24
3.1.3.4 Traditional In-The-Ear .................................................................................................................... 24
3.1.3.5 In-The-Canal ................................................................................................................................... 24
3.1.3.6 Completely-In-The-Canal ................................................................................................................ 24
3.1.3.7 Body Hearing Aid ............................................................................................................................ 24
3.1.3.8 Hearing Aids by Circuit Type .......................................................................................................... 25
3.1.3.9 Non-Programmable Analog Hearing Aids ...................................................................................... 26
3.1.3.10 Basic DSP Hearing Aids ............................................................................................................... 26
3.1.3.11 Economy DSP Hearing Aids ......................................................................................................... 26
3.1.3.12 Hearing Aid by Battery Size .......................................................................................................... 27
3.1.4 Cochlear Implants .............................................................................................................................. 27
3.2 CURRENCY EXCHANGE RATES .............................................................................................................. 29
3.3 POPULATION STATISTICS ....................................................................................................................... 30
3.4MARKET OVERVIEW .............................................................................................................................. 31
3.5MARKET BY SEGMENT ........................................................................................................................... 33
3.6 HEARING AID MARKET ......................................................................................................................... 36
3.6.1 Wholesale Market for Hearing Aids ................................................................................................... 36
3.6.2 Retail Market for Hearing Aids .......................................................................................................... 38
3.7 PENETRATION RATES BY COUNTRY ...................................................................................................... 40

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3.8 UNIT ANALYSIS ..................................................................................................................................... 43
3.8.1 Units Sold by Style .............................................................................................................................. 43
3.8.2 Units Sold by Battery Size .................................................................................................................. 46
3.8.3 Units Sold by Circuit Type ................................................................................................................. 49
3.9MARKET FOR COCHLEAR IMPLANTS ..................................................................................................... 52
3.10MARKET DRIVERS AND LIMITERS ....................................................................................................... 55
3.10.1 Market Drivers ................................................................................................................................. 55
3.10.2 Market Limiters ................................................................................................................................ 55
3.11 COMPETITIVE ANALYSIS ..................................................................................................................... 57
3.12MERGERS AND ACQUISITIONS ............................................................................................................. 61
COUNTRY PROFILES ............................................................................................................................ 62
4.1 INTRODUCTION ...................................................................................................................................... 62
4.1.1 Population .......................................................................................................................................... 62
4.1.2 GDP per Capita.................................................................................................................................. 63
4.1.3 Hearing Aid Penetration Rate ............................................................................................................ 63
4.1.4 Price Index ......................................................................................................................................... 64
4.2 AUSTRALIA ............................................................................................................................................ 65
4.3 JAPAN ..................................................................................................................................................... 66
4.4 SOUTH KOREA ....................................................................................................................................... 67
AUSTRALIAN MARKET FOR HEARING DEVICES ....................................................................... 68
5.1 INTRODUCTION ...................................................................................................................................... 68
5.1.1 Reimbursement Policies ..................................................................................................................... 68
5.1.2 Industry Structure ............................................................................................................................... 68
5.2 HEARING AID COUNTRY STATISTICS .................................................................................................... 69
5.3MARKET ANALYSIS AND FORECAST ..................................................................................................... 71
5.3.1 Wholesale Market for Hearing Aids ................................................................................................... 71
5.3.2 Retail Market for Hearing Aids .......................................................................................................... 74

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5.4 UNIT ANALYSIS ..................................................................................................................................... 78
5.4.1 Units Sold by Style .............................................................................................................................. 78
5.4.2 Units Sold by Battery Size .................................................................................................................. 81
5.4.3 Units Sold by Circuit Type ................................................................................................................. 84
5.4.3.1 Non-Programmable Analog Hearing Aids/Basic DSP Hearing Aids ............................................. 84
5.4.3.2 Economy DSP Hearing Aids ........................................................................................................... 84
5.4.3.3 Mid-Level DSP Hearing Aids .......................................................................................................... 84
5.4.3.4 Premium DSP Hearing Aids ............................................................................................................ 85
5.5MARKET DRIVERS AND LIMITERS ......................................................................................................... 88
5.5.1 Market Drivers ................................................................................................................................... 88
5.5.2 Market Limiters .................................................................................................................................. 88
5.6 COMPETITIVE ANALYSIS ....................................................................................................................... 90
5.6.1 Wholesale Market for Hearing Aids ................................................................................................... 90
5.6.2 Retail Market for Hearing Aids .......................................................................................................... 93
5.7MARKET FOR COCHLEAR IMPLANTS ..................................................................................................... 96
5.8MARKET DRIVERS AND LIMITERS ....................................................................................................... 100
5.8.1 Market Drivers ................................................................................................................................. 100
5.8.2 Market Limiters ................................................................................................................................ 101
5.9 COMPETITIVE ANALYSIS ..................................................................................................................... 102
JAPANESE MARKET FOR HEARING DEVICES ........................................................................... 105
6.1 INTRODUCTION .................................................................................................................................... 105
6.1.1 Reimbursement Policies ................................................................................................................... 105
6.1.2 Industry Structure ............................................................................................................................. 105
6.2 HEARING AID COUNTRY STATISTICS .................................................................................................. 106
6.3MARKET ANALYSIS AND FORECAST ................................................................................................... 108
6.3.1 Wholesale Market for Hearing Aids ................................................................................................. 108
6.3.2 Retail Market for Hearing Aids ........................................................................................................ 112

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6.4 UNIT ANALYSIS ................................................................................................................................... 116
6.4.1 Units Sold by Style ............................................................................................................................ 116
6.4.2 Units Sold by Battery Size ................................................................................................................ 119
6.4.3 Units Sold by Circuit Type ............................................................................................................... 122
6.4.3.1 Non-Programmable Analog Hearing Aids .................................................................................... 122
6.4.3.2 Basic DSP Hearing Aids ............................................................................................................... 122
6.4.3.3 Economy DSP Hearing Aids ......................................................................................................... 122
6.4.3.4 Mid-Level DSP Hearing Aids ........................................................................................................ 122
6.4.3.5 Premium DSP Hearing Aids .......................................................................................................... 123
6.5MARKET DRIVERS AND LIMITERS ....................................................................................................... 126
6.5.1 Market Drivers ................................................................................................................................. 126
6.5.2 Market Limiters ................................................................................................................................ 126
6.6 COMPETITIVE ANALYSIS ..................................................................................................................... 128
6.6.1 Wholesale Market for Hearing Aids ................................................................................................. 128
6.6.2 Retail Market for Hearing Aids ........................................................................................................ 132
6.7MARKET FOR COCHLEAR IMPLANTS ................................................................................................... 135
6.8MARKET DRIVERS AND LIMITERS ....................................................................................................... 139
6.8.1 Market Drivers ................................................................................................................................. 139
6.8.2 Market Limiters ................................................................................................................................ 140
6.9 COMPETITIVE ANALYSIS ..................................................................................................................... 141
SOUTH KOREAN MARKET FOR HEARING DEVICES ............................................................... 144
7.1 INTRODUCTION .................................................................................................................................... 144
7.1.1 Reimbursement Policies ................................................................................................................... 144
7.1.2 Industry Structure ............................................................................................................................. 144
7.2 HEARING AID COUNTRY STATISTICS .................................................................................................. 145

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7.3MARKET ANALYSIS AND FORECAST ................................................................................................... 147
7.3.1 Wholesale Market for Hearing Aids ................................................................................................. 147
7.3.2 Retail Market for Hearing Aids ........................................................................................................ 151
7.4 UNIT ANALYSIS ................................................................................................................................... 155
7.4.1 Units Sold by Style ............................................................................................................................ 155
7.4.2 Units Sold by Battery Size ................................................................................................................ 158
7.4.3 Units Sold by Circuit Type ............................................................................................................... 161
7.4.3.1 Non-Programmable Analog Hearing Aids .................................................................................... 161
7.4.3.2 Basic DSP Hearing Aids ............................................................................................................... 161
7.4.3.3 Economy DSP Hearing Aids ......................................................................................................... 161
7.4.3.4 Mid-Level DSP Hearing Aids ........................................................................................................ 161
7.4.3.5 Premium DSP Hearing Aids .......................................................................................................... 162
7.5MARKET DRIVERS AND LIMITERS ....................................................................................................... 165
7.5.1 Market Drivers ................................................................................................................................. 165
7.5.2 Market Limiters ................................................................................................................................ 165
7.6 COMPETITIVE ANALYSIS ..................................................................................................................... 167
7.6.1 Wholesale Market for Hearing Aids ................................................................................................. 167
7.6.2 Retail Market for Hearing Aids ........................................................................................................ 170
7.7MARKET FOR COCHLEAR IMPLANTS ................................................................................................... 173
7.8MARKET DRIVERS AND LIMITERS ....................................................................................................... 177
7.8.1 Market Drivers ................................................................................................................................. 177
7.8.2 Market Limiters ................................................................................................................................ 178
7.9 COMPETITIVE ANALYSIS ..................................................................................................................... 179
ABBREVIATIONS ................................................................................................................................. 182

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https://www.reportscorner.com/reports/26976/Asia-Pacific-Hearing-Aids-and-
Audiology-Devices-Market/

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