Overview: Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. https://www.reportscorner.com/reports/37818/-Digital-Advertising:-Market-Opportunities-and-Forecast-2013-2018/

1. Reports Corner
Digital Advertising: Market Opportunities and Forecast
2013-2018
RC

2. Description
Description
Overview:
Digital advertising methods have made a substantial impact on
traditional media and advertising in recent years.
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3. Brief Summary
Brief Summary
Overview:
Digital advertising methods have made a substantial impact on
traditional media and advertising in recent years. Advancement of
technologies and consumer preferences, such as handheld device
usage, social media, and online news, is driving marketers to
choose digital media platforms. This is causing a huge dislocation
for traditional media, which is particularly hard hitting to print and
TV based advertising.
Digital is cost effective and facilitates quick responsive, a
combination that equates to diminishing market share for
traditional advertising. Emerging methods such as wearable
technologies (augmented reality in particular) represent a
completely new channel that will supplement existing wireless
modalities such as smartphones and tablets.
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4. Brief Summary
Brief Summary
This research evaluates digital advertising methods, key issues,
challenges, and opportunities for players in the ecosystem. The
report includes analysis of existing and emerging display/UI
methods as well as supporting systems and procedures. The
report also includes market driver evaluation and forecasts for
digital advertising in various modalities.
Target Audience:
• Web portal companies
• Advertisement agencies
• Digital content providers
• Internet media companies
• Mobile network operators
• Digital advertising companies
• Mobile commerce companies
• Mobile advertising companies
• Wireless device manufacturers
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5. Brief Summary
Brief Summary
• Brand management companies
Report Benefits:
• Digital advertising forecasts
• Understand digital advertising strategies
• Learn about the impact of Real-time Bidding (RTB)
• Learn about direct response and commerce decision cycle
• Identify trends and opportunities in various digital ad methods
• Understand emerging digital advertising methods such as direct
response
• Understand the future of next generation methods such as
Augmented Reality
• Identify the role of Big Data in digital advertising and how it will
affect the future of advertising
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6. Table of Contents
Table of Contents
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 6
2.1 OVERVIEW OF DIGITAL MEDIA VS. TRADITIONAL MEDIA 6
2.2 CURRENT STATUS OF DIGITAL MEDIA OVER TRADITIONAL MEDIA 7
2.2.1 TRANSFORMATION OF ONLINE ADVERTISING 7
2.2.2 DECLINING TREND OF TRADITIONAL ADVERTISING 8
2.2.3 DIGITAL MARKET SHARE OVER TRADITIONAL ADVERTISING 9
2.3 MAJOR ADVERTISEMENT RELOCATION TRENDS 9
2.3.1 RELOCATION OF BUDGET FROM TV TO ONLINE 9
2.3.2 DIGITAL ADVERTISEMENT OVER TV COMMERCIAL 10
2.3.3 BRAND EFFECTIVENESS ANALYSIS OF DIGITAL ADVERTISEMENT OVER TV 11
2.4 THE DIGITAL ADVERTISEMENT ECOSYSTEM 12
2.5 DIGITAL ADVERTISING VALUE CHAIN 14
3.0 DIGITAL ADVERTISING METHODS 15
3.1 ONLINE ADVERTISING 15
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7. Table of Contents
Table of Contents
3.2 MOBILE DISPLAY METHODS 16
3.3 MOBILE SEARCH METHOD 17
4.0 DIGITAL ADVERTISING MARKET 2013-2018 18
4.1 GLOBAL DIGITAL ADVERTISEMENT MARKET VALUE 18
4.1.1 GLOBAL TRENDS IN DIGITAL ADVERTISING 2013-2018 18
4.1.2 DIGITAL ADVERTISEMENT GROWTH GLOBALLY 2013-2018 19
4.1.3 DIGITAL ADVERTISEMENT REVENUE BY REGION 2013-2018 19
4.1.4 GLOBAL DIGITAL ADVERTISING REVENUE 2013-2018 20
4.2 SEARCH ENGINE REVENUE IN DIGITAL ADVERTISING 2013-2018 21
4.3 MARKET SHARE BY FORMAT 21
4.4 GLOBAL DIGITAL ADVERTISING BUDGET BREAKDOWN 2013 22
4.5 DIRECT RESPONSE AND THE MARKETING TO COMMERCE CYCLE 23
4.5.1 MOBILE DIRECT RESPONSE 26
4.5.2 KEY MOBILE DIRECT RESPONSE METHODS 27
5.0 FUTURE OF DIGITAL ADVERTISING 33
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8. Table of Contents
Table of Contents
5.1 WIRELESS DEVICES 33
5.2 DIGITAL BIDDING 33
5.3 DIGITAL WILL DOMINATION 34
5.4 DIVERSIFIED AD FORMATS 35
5.5 OPPORTUNITIES BUSINESS-TO-BUSINESS (B2B) 35
6.0 REAL-TIME BIDDING (RTB) IN DIGITAL ADVERTISEMENT 37
6.1 REAL TIME BIDDING ECOSYSTEM ANALYSIS 37
6.2 RTB MARKET 2013-2018 38
6.2.1 RTB GLOBAL MARKET VALUE 2013-2018 38
6.2.2 AUCTION VOLUME BY MOBILE OS 2013 39
6.3 RTB IN MOBILE DISPLAY PROSPECTS 2013-2018 39
6.4 RTB INDUSTRY TRENDS 40
6.4.1 USA AUTOMOBILE INDUSTRY CASE 40
6.4.2 RTB TO SHARE DISPLAY MARKET 42
6.4.3 REAL-TIME BIDDING TO TAKE EVER-BIGGER SLICE OF DISPLAY PIE 43
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9. Table of Contents
Table of Contents
7.0 DIGITAL ADVERTISING WITH WEARABLE TECHNOLOGIES 45
8.0 AUGMENTED REALITY IN DIGITAL ADVERTISING 46
8.1 GROWTH DRIVER ANALYSIS FOR AUGMENTED REALITY 47
8.1.1 IMPROVEMENT IN USER EXPERIENCE 47
8.1.2 INCREASING DEMAND FOR SMARTPHONES AND TABLET PCS 47
8.1.3 DIVERSIFICATION INTO NEW APPLICATIONS 47
8.2 AR SOLUTION DEVICES MARKET DEPLOYMENT CHALLENGES: A MARKET OUTLOOK 48
8.2.1 BANDWIDTH CONSTRAINTS 48
8.2.2 PROBLEM WITH LBS INSIDE A BUILDING 48
8.3 AUGMENTED REALITY FORECASTS 48
8.3.1 NORTH AMERICA 51
8.3.2 ASIA PACIFIC 51
8.3.3 EUROPE 52
8.3.4 MIDDLE EAST & AFRICA 53
8.3.5 LATIN & CENTRAL AMERICA 54
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10. Table of Contents
Table of Contents
8.3.6 AR IN TOURISM: A KEY AR MARKET AND AN KEY ADVERTISING SEGMENT 55
9.0 BIG DATA IN DIGITAL ADVERTISING 57
9.1 BIG DATA ECOSYSTEM IN DIGITAL ADVERTISING INDUSTRY 57
9.1.1 BIG DATA TECHNOLOGIES: 57
9.1.2 ECONOMICS: 58
9.1.3 BUSINESS INSIGHTS: 58
9.2 DMP (DATA MANAGEMENT PLATFORMS) AND DATA SCIENTISTS 58
9.3 TARGETING AUDIENCE IN DIGITAL ADVERTISEMENT BY BIG DATA 59
10.0 CONCLUSIONS 60
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11. For more information
For more information
For more information please visit our website
https://www.reportscorner.com/reports/37818/-Digital-Advertising:-MarketOpportunities-and-Forecast-2013-2018/
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12. RC
Thank You
Thank You
Contact us: contact@reportscorner.com
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