Global packaging survey 2013 2014 - market trends, marketing spend and marketing strategies in the global packaging industry - Reports Corner

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Reports Corner
Global Packaging Survey 2013-2014 - Market Trends, Marketing
Spend and Marketing Strategies in the Global Packaging Industry

DescriptionDescription
Reports Cornerwww.reportscorner.com
"Product Synopsis:""Global Packaging Survey 2013-2014: Market
Trends, Marketing Spend and Sales Strategies in the Global
Packaging Industry"" is a new report by Canadean that analyzes
how packaging industry supplier companies' media spend,
marketing and sales strategies and practices, and business
planning are set to change in 2013-2014. Additionally, this report
presents comparative analysis between four years of survey
results, wherever applicable."

Brief SummaryBrief Summary
"Product Synopsis:""Global Packaging Survey 2013-2014: Market
Trends, Marketing Spend and Sales Strategies in the Global
Packaging Industry"" is a new report by Canadean that analyzes
how packaging industry supplier companies' media spend,
marketing and sales strategies and practices, and business
planning are set to change in 2013-2014. Additionally, this report
presents comparative analysis between four years of survey
results, wherever applicable. This report provides the current size
of the marketing and advertising budgets of global packaging
industry suppliers and how spending by global packaging
industry suppliers will change, providing an insight into global
marketing behavior. In addition, the report identifies future growth
of global packaging industry buyers and suppliers and MandA
activity. This report not only grants access to the opinions and
strategies of business decision makers and competitors, but also
examines their actions surrounding business priorities.

The report also provides access to information categorized by
region, company type, and size.Introduction and LandscapeWhy
was the report written?This report is the result of an extensive
survey drawn from Canadean's exclusive panel of leading
packaging industry companies, and provides data and analysis on
global packaging industry suppliers' media spend, marketing and
sales strategies, and practices and business planning within the
global packaging industry. It includes key topics such as media
channel spending outlooks, media budgets, marketing agency
selection criteria, business challenges, and sales tactics of
leading suppliers within the global packaging industry. The report
also identifies global packaging industry buyers' and suppliers'
future growth, MandA, and investment expectations.What is the
current market landscape and what is changing?According to the
survey results, 59% of respondents are 'more optimistic' about the
revenue growth optimism of their companies in 2013.

What are the key drivers behind recent market changes?
Challenges faced by packaging companies such as competition,
requirement of expansion of capacity and services offerings,
expanding geographic reach, lack of skilled workforce, and efforts
to improve the supply chain, have prompted companies to
consolidate positions and look for MandA to stabilize
operations.What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from
Canadean's exclusive panel of leading global packaging industry
executives; It provides the reader with a definitive analysis of the
industry outlook and explores how opportunities and demand are
set to change in 2013-2014; additionally, this report presents
comparative analysis between four years of survey results
(wherever applicable). Furthermore, the report reveals the current
size of packaging industry suppliers' marketing and advertising
budgets and how expenditure by

industry suppliers will change, providing insight into global
marketing behavior. This report identifies the key marketing aims
of organizations and the sales strategies companies will adopt in
order to adapt to market conditions in 2013. Additionally, it aims
to identify key amendments to marketing agencies that aid
business generation, respondents' criteria for marketing agency
selection, and attitudes towards marketing and sales.Key
Features and BenefitsProject industry trends and revenue growth
expectations in 2013, and understand business confidence to
make informed business decisions.Drive revenues by
understanding future product investment areas and key growth
regions.Uncover key challenges and opportunities, and identify
the key actions required to maintain and win buyer
business.Formulate effective sales and marketing strategies by
identifying how supplier budgets are changing and the direction
of spending in the future. Better promote your business by
aligning your capabilities and

business practices with your customer's changing needs.Secure
stronger customer relationships by understanding the behavior
and changing strategies of industry buyers.Key Market
IssuesBrazil, China, India, Russia, and Eastern Europe are the
most important emerging markets to offer growth in
2013.'Pressure on margins', 'customer price sensitivity', 'volatility
and increase in input costs', and 'shift in consumer spending and
behaviors' remain the leading business concerns for the global
packaging industry in 2013.The projected average size of the
global annual marketing budget for supplier companies in the
packaging industry in 2013 is US$2.2 million, compared to US$3.1
million in 2012.'Online content sites and portals' was identified as
a key investment area by 45% of respondents, while 44% of
respondents projected strong investment growth in 'corporate
and brand websites'.'Competitor and market intelligence
research', 'CRM systems', and 'customer intelligence and
analytics' were

identified as the key investment areas in marketing and sales
solutions by respondents.Key HighlightsAn analysis of revenue
growth expectations by senior level respondents reveals that 59%
are 'more optimistic' about their company's revenue growth in
2013.A significant percentage of packaging buyer respondents
highlighted that capital expenditure towards 'new product
development', 'sustainable or green initiatives', and 'machinery
and equipment purchase' would increase in 2013.The top three
priorities for global packaging industry buyer respondents in 2013
are 'improve operational efficiency', 'expand in current market',
and 'pricing management'.A total of 36% of packaging buyer
respondents and 41% of packaging supplier respondents
anticipate an increase of their current workforce in 2013.Survey
results show that respondents from the global packaging industry
identified that the US, Singapore, Taiwan and Hong Kong,
Germany, and South Korea offer the highest growth potential
among developed countries in 2013-2014."

Table of ContentsTable of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
2.1 The global packaging industry anticipates revenue growth in 2013
2.2 Mergers and acquisitions in the industry are expected to increase in 2013
2.3 Brazil, China, and India are the most important emerging markets
2.4 Companies face key challenges in 'pressure on margins', 'customer price sensitivity', and 'volatility
and increase in input costs'
2.5 Average annual marketing budget of suppliers is expected to increase
2.6 'Online content sites and portals', 'corporate and brand websites', and 'email and newsletters' are to
dominate future investment

2.7 'Customer retention', 'brand building or awareness', and 'customer acquisition' dominate the key
marketing aims of suppliers for 2013-2014
2.8 'Flexibility in customizing services' and 'strategic and tactical consulting' are the leading critical
success factors for suppliers in 2013
3 Global Packaging Industry Dynamics
3.1 Revenue Growth Projections in the Global Packaging Industry
3.1.1 Revenue growth expectation - comparison between buyer and supplier responses
3.1.2 Revenue growth expectation by buyers
3.1.3 Revenue growth expectations by suppliers
3.1.4 Revenue growth projections by region
3.1.5 Revenue growth expectations by turnover
3.1.6 Revenue growth expectations of senior level respondents
3.2 Future Developments in Business Structure
3.2.1 Future developments in business structure - comparison between buyer and supplier responses
3.2.2 Future developments in business structure by buyers
3.2.3 Future developments in business structure by suppliers

3.2.4 Key expected changes in business structure by region
3.2.5 Key expected changes in business structure by turnover
3.3 Merger and Acquisition Activity Expectations
3.3.1 MandA activity expectations - comparison between buyer and supplier responses
3.3.2 MandA activity expectations by buyers
3.3.3 MandA activity expectations by suppliers
3.3.4 MandA activity expectations by region
3.3.5 MandA activity expectations by turnover
3.3.6 Expand geographic reach vs. MandA activity projections
3.4 Capital Expenditure Estimation
3.4.1 Capital expenditure estimation - comparison between buyer and supplier responses
3.4.2 Capital expenditure estimation by buyers
3.4.3 Capital expenditure estimation by suppliers
3.4.4 Capital expenditure estimation by region
3.4.5 Capital expenditure estimation by turnover

3.5 Planned Change in Staff Recruitment Activity
3.5.1 Planned change in staff recruitment activity - comparison between buyer and supplier responses
3.5.2 Planned change in staff recruitment activity by buyers
3.5.3 Planned change in staff recruitment activity by suppliers
3.5.4 Planned change in staff recruitment activity by region
3.5.5 Planned change in staff recruitment activity by company turnover
4 Global Packaging Industry Market Growth Outlook
4.1 Global Packaging Industry - Demand in Emerging Markets
4.1.1 Demand in emerging markets - comparison between buyer and supplier responses
4.1.2 Demand in emerging markets by buyers
4.1.3 Demand in emerging markets by suppliers
4.1.4 Demand in emerging markets by region
4.1.5 Demand in emerging markets by company turnover
4.2 Global Packaging Industry - Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed countries - comparison between buyer and supplier responses

4.2.2 Growth expectations in developed countries by buyers
4.2.3 Growth expectations in developed markets by suppliers
4.2.4 Growth expectations in developed countries by region
4.2.5 Growth expectations in developed markets by company turnover
5 Threats and Opportunities for the Global Packaging Industry
5.1 Global Packaging Industry - Leading Business Concerns for 2013-2014
5.1.1 Leading business concerns - comparison between buyer and supplier responses
5.1.2 Leading business concerns by buyers
5.1.3 Leading business concerns by suppliers
5.1.4 Leading business concerns by region
5.1.5 Leading business concerns by company turnover
5.2 Global Packaging Industry - Key Supplier Actions to Maintain and Win Buyer Business
5.2.1 Actions to maintain and secure buyer business - comparison between buyer and supplier responses
5.2.2 Actions to maintain and secure buyer business by buyers
5.2.3 Actions to maintain and secure buyer business by supplier

5.2.4 Actions to maintain and secure buyer business by region
5.2.5 Actions to maintain and secure buyer business by turnover
5.2.6 Actions to maintain and secure buyer business by purchasing decision authority
6 Packaging Industry Suppliers - Marketing Spend Activity
6.1 Annual Marketing Budgets in the Packaging Industry
6.1.1 Annual marketing budgets by suppliers
6.1.2 Annual marketing budgets by region
6.1.3 Annual marketing budgets by company turnover
6.1.4 Annual marketing budgets vs. revenue growth expectations
6.2 Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure levels by region
6.2.2 Planned change in marketing expenditure levels by company turnover
6.3 Future Investment in Media Channels
6.3.1 Future investment in media channels by region
6.3.2 Planned change in marketing spend by company turnover

7.1 Key Marketing Aims of Suppliers
7.1.1 Key marketing aims of suppliers
7.1.2 Key marketing aims by region
7.1.3 Key marketing aims by company turnover
7.2 Essential Amendments to Marketing Activities 2013-2014
7.2.2 Amendments to marketing activities by company turnover
7.3 Critical Factors for Choosing a Marketing Agency
7.3.1 Critical success factors for choosing a marketing agency by region
7.3.2 Critical success factors by company turnover
8 Appendix
8.1 Survey Results - Closed Questions
8.2 About Canadean
8.3 Disclaimer

For more informationFor more information
For more information please visit our website
https://www.reportscorner.com/reports/18548/Global-Packaging-Survey-2013-2014---
Market-Trends,-Marketing-Spend-and-Marketing-Strategies-in-the-Global-Packaging-
Industry/

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Global packaging survey 2013 2014 - market trends, marketing spend and marketing strategies in the global packaging industry - Reports Corner

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Global packaging survey 2013 2014 - market trends, marketing spend and marketing strategies in the global packaging industry - Reports Corner