Product Synopsis: This report provides a concise overview of the Bakery and Cereals market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future. https://www.reportscorner.com/reports/23636/Market-Focus:-Trends-and-Developments-in-the-Bakery-and-Cereals-Sector-in-Australia/

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Market Focus: Trends and Developments in the
Bakery and Cereals Sector in Australia

2. DescriptionDescription
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Product Synopsis:
This report provides a concise overview of the Bakery and Cereals
market in Australia. After reading this report, you will understand
the size of the market, the economic, demographic, and
behavioural trends that will drive its evolution and the leading
players within the market, allowing you to plan effectively for the
future.

3. Brief SummaryBrief Summary
Reports Cornerwww.reportscorner.com
Product Synopsis:
This report provides a concise overview of the Bakery and Cereals
market in Australia. After reading this report, you will understand
the size of the market, the economic, demographic, and
behavioural trends that will drive its evolution and the leading
players within the market, allowing you to plan effectively for the
future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the
Australian Bakery and Cereals sector allows new entrants and
established players to gain rapid and comprehensive insight into
the current state of the market and identify the key trends that will
drive growth in the coming years.

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What is the current market landscape and what is changing?
Public awareness of healthy diets and nutrition has increased,
driven by government and private initiatives. This is clearly visible
in the changes in market share expected within the Bakery and
Cereals sector between 2007 and 2017, with categories such as
Breakfast Cereals and Bread and Rolls beating categories such as
Cookies (Sweet Biscuits) and Morning Goods. Australian dollar
versus the US dollar fell rapidly during the second half of 2008,
and then grew rapidly during 2009. This has caused volatile
growth in the Australian Bakery and Cereals market in US$ terms,
even though volumes have grown at a relatively constant rate.

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What are the key drivers behind recent market changes?
Australia's population is aging, which creates an opportunity for
more health-conscious product lines, and is becoming a more
multi-cultural society due to immigration, which is increasing
opportunities for ethnic food products. Price and health are
becoming increasingly important for Australian consumers as the
Bakery and Cereals sector evolves to take into account pressures
on consumer spending and rising awareness of weight issues.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to
provide a comprehensive brief of the Australian Bakery and
Cereals sector. This allows for the rapid identification of key
growth opportunities across 11 Bakery and Cereal categories and
their packaging.

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Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and
demography reveals emerging opportunities in the Bakery and
Cereals sector.
Key growth categories are highlighted by analysing the market
dynamics of 11 Bakery and Cereal categories.
Market shares are provided for the leading brands and private
label across Bakery and Cereals categories.
An overview of packaging trends in the Australian Bakery and
Cereals sector is provided, including primary packaging material
and type, packaging closures, and outer packaging.

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Key Market Issues
Woolworths and Coles account for a major share of the Australian
Food market and therefore exert significant influence with
suppliers. Being listed in either or both of these retailers is vital
for Bakery and Cereal brands in Australia. IGA and ALDI are other
key retailers.
Meals out and takeaway food have increased as a proportion of
total household expenditure on food and beverages between 1998
and 2010, while the shares of expenditure on cereal products
(bread, cakes and cereals) and non-alcoholic beverages
(excluding fruit and vegetable juices) have declined.

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Bread and Rolls and Breakfast Cereals are among the most
valuable categories of the Australian Bakery and Cereals sector
by value. Marketers are exploring new products targeted towards
health-conscious consumers.
Morning Goods and Cookies (Sweet Biscuits) are among the
mature categories expected to grow steadily over the forecast
period.
Even as rising levels of obesity are a concern for Australian
consumers, the desire to treat oneself will help drive strong
growth in the Cakes, Pastries and Sweet Pies category.
Meanwhile, an increase in snacking will help drive growth in the
Savory Biscuits category.

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Key Highlights
The value of the organic Bakery market is expected to grow as the
overall market size increases and prices become closer to non-
organic equivalents.
A concentrated retail landscape has contributed to the high
penetration of Private Labels.
Increasing interest in healthy lifestyles and interesting product
developments will drive the Breakfast Cereals category.
The growing consumption of Bakery and Cereals in Australia
means demand for almost all pack materials and types will
increase between 2012 and 2017.
Convenience is key in baking in Australia: consumption of Baking
Mixes will grow over twice as fast as Baking Ingredients between
2012 and 2017.

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Country Context
- Australia's population is ageing and becoming increasingly multi-cultural
- Food and Grocery growth will be concentrated in national chains
- Food and Drinks specialists are preferred option for artisanal products
- Public awareness regarding healthy diets and nutrition has increased
- Australian consumers are concerned about value for money and health
- Companies are innovating to target busy Australians with specific health needs
Sector Analysis
- Rising weekly expenditure in Bakery and Cereals is driving growth
- Cereals will increase in popularity as a breakfast meal
- Fluctuating exchange rates have added complexity to the Australian Bakery and Cereals market
- "Better for you" products and functional ingredients are driving value growth in the Bread and Rolls
and Breakfast Cereals categories

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Brands and Private Labels
- A concentrated retail landscape has contributed to the high penetration of Private Labels
- Price discounting and the Coles/Woolworths duopoly are driving Private Label share
- Key brands by category
Packaging Insight
- Bread and Rolls and Energy Bars' high volume share is creating demand for Flexible Packaging
Bags and Sachets
- Rising consumption of Breakfast Cereals and Energy Bars will drive changes in packaging demand
by 2017
Future outlook - key trends in Australia's Bakery and Cereals sector
- Demand for organic Bakery and Cereals will grow
- "Natural" ingredient claims are important as consumers seek "better for you" products
- Consumers will look for Bread and Rolls with specific health attributes
- Private Label brands will grow across categories
Data Appendix and Summary Methodology

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https://www.reportscorner.com/reports/23636/Market-Focus:-Trends-and-
Developments-in-the-Bakery-and-Cereals-Sector-in-Australia/

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