Product Synopsis: This report provides a concise overview of the Bakery and Cereals market in Japan. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.
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Product Synopsis: This report provides a concise overview of the
Bakery and Cereals market in Japan. After reading this report, you
will understand the size of the market, the economic,
demographic, and behavioural trends that will drive its evolution,
and the leading players within the market, allowing you to plan
effectively for the future.
3. Brief SummaryBrief Summary
Reports Cornerwww.reportscorner.com
Product Synopsis:
This report provides a concise overview of the Bakery and Cereals
market in Japan. After reading this report, you will understand the
size of the market, the economic, demographic, and behavioural
trends that will drive its evolution, and the leading players within
the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the
Japanese Bakery and Cereals sector allows new entrants and
established players to gain rapid and comprehensive insight into
the current state of the market and identify the key trends that will
drive growth in the coming years.
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What is the current market landscape and what is changing?
Consumption frequency and product selection within the Bakery
and Cereals sector in Japan is critically linked to factors such as
age-specific needs, lifestyle needs, and consumer taste and
preferences. Japan's changing demographics and busy lives
make it imperative for the marketers to fulfill the specific
nutritional needs and consumption habits, or to match the food
habits and lifestyles of the consumer group. Japan's older
consumers, aged 60 or over, made up just over a quarter of
Japan's population; by 2017 they'll make up over a third.
Marketers face a challenge meeting the nutritional needs and
consumption habits of older consumers.
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What are the key drivers behind recent market changes?
Women constitute 42% of Japan's workforce. Working women
with a busy work schedule favour easy-to-eat and protein
enriched food such as Breakfast Cereals, Energy Bars, Cereal
Bars to save time. New product development is targeting women
and addressing health concerns to overcome the challenging
market environment with intense price competition among
manufacturers and highly consolidated retailers.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to
provide a comprehensive brief of the Japanese Bakery and
Cereals sector. This allows for the rapid identification of key
growth opportunities across 11 Bakery and Cereal categories and
their packaging.
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Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and
demography reveals emerging opportunities in the Bakery and
Cereals sector.
Key growth categories are highlighted by analysing the market
dynamics of 11 Bakery and Cereal categories.
Market shares are provided for the leading brands and private
label across Bakery and Cereals categories.
An overview of packaging trends in the Japanese Bakery and
Cereals sector is provided, including primary packaging material
and type, packaging closures, and outer packaging.
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Key Market Issues
Japanese consumers prefer to purchase staple goods such as
Bread and Rolls and Breakfast Cereals from Convenience Stores
and Hypermarkets and Supermarkets. However, elderly
consumers prefer to shop at local Convenience stores, providing
an opportunity for this channel as the population ages. Working
women, the other large consumer group, are time-poor, and
therefore tend to frequent large shopping malls less often. The
purchase frequency of Food and Grocery products will grow
fastest in Convenience stores.
Though Japanese consumers enjoy traditional food, their busy
lives and an increasing number of single person households have
contributed to demand for quick and easy meals that are
purchased either at retail outlets or eaten at fast food chains
offering traditional or western fast food.
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The value of Breakfast Cereals is growing quickly in Japan, at a
projected CAGR of 3.5% during 2007-2017, as a result of a
combination of demand for a healthier breakfast, the influence of
US culture, and the marketing power of large manufacturers.
Japan is one of the fastest aging nations among developed
countries. Consumers above the age of 65 accounted for 24% of
the population in 2012, while children aged 14 and under made up
only 13% of the population. Marketers face the choice of targeting
Japan's growing older population, and their specific nutritional
needs and consumption habits, or attempting to appeal to
younger consumers.
Bread and Rolls accounted for 40% of the total packaging
materials used in Japan's Bakery and Cereals sector in 2012,
driving significant demand for Flexible Packaging Bags/Sachets
with Plastic Tie closures.
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Key Highlights
Japan's GDP growth faltered following the triple catastrophe of
earthquake, tsunami, and nuclear accident in 2011, and economic
turmoil in 2012 in Europe. However, under the new economic
policy of the incumbent government, the economy grew fastest
among the G7 countries during Q1 2013. Higher consumption
expenditure is expected to boost CPG sales including Bakery and
Cereals.
Japanese consumers' propensity towards cost cutting and
preference for budget products means the private label market in
the country is thriving. Private Label penetration varies depending
on the product category in the Bakery and Cereals sector: Private
Label's presence is low in categories such as Breakfast Cereals
and high in the Bread and Rolls category.
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Breakfast Cereals will record the fastest growth rates in Japan's
Bakery and Cereals sector. The higher growth of the Breakfast
Cereal categories represents the growth of new staple foods in
Japanese cuisine, driven by the demand for quick, convenient
meals and the influence of “western” culture among key
consumer groups.
Japan's focus on reducing CO2 emissions makes it imperative for
manufacturers to consider the carbon footprint of their packaging.
As one of largest consumer packaged food sectors, Bakery and
Cereals will play an important role in determining packaging
trends. Demand for Flexible Plastic packaging will maintain its
lead as the most commonly used packaging material between
2012 and 2017.
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The demand for Morning Goods will decline due to high prices
while baking Mixes demand will be weak as busy consumers will
increasingly seek out ready-made cakes and pastries. Morning
Goods and Baking Mixes will record the lowest growth rates
within the Bakeryand Cereals sector between 2012 and 2017.
12. Table of ContentsTable of Contents
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Country context
- Japan presents a lucrative "grey" market because of its fast growing ageing population
- Food price inflation set to rise after several years of deflation
- Hypermarkets and Supermarkets account for majority of Food and Grocery sales
- Busy lives and the increasing number of single person households is driving change in Japanese
eating habits
Sector Analysis
- Changing demographics and busy lives are driving growth in Japan's Bakery and Cereals sector
- New product development is targeting women and addressing health concerns
- Breakfast Cereals and Cereal Bars are driving growth in the Bakery and Cereals market
- Bakery and Cereals sales in Japan is likely to record lower growth in US dollar terms during 2012-
2017 because of the weaker Yen
- Increased demand for family packs and private label biscuits to drive growth in the Cookies
category
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Brands and Private Labels
- Private label penetration is highest in the Bread and Rolls category
- Private label brands promoted by the major retailer chains are driving growth in the Cookies and
Bread and Rolls categories
Packaging Insight
- Bakery products are driving demand for Flexible Packaging Bags and Sachets
- Sustainable packaging to remain in major focus in Japan; Bag/ Sachet to increase its share as the
most preferred packaging type for Bakery and Cereals
Future Outlook- four key trends in Japan's Bakery and Cereals sector
- Continued volatility in commodity prices is impacting profitability
- Japan's aging population driving new product formulation
- Demand for smaller and re-sealable packaging is on the rise
- Cereals are a key opportunity to provide nutritional benefits
Data Appendix and Summary Methodology
14. For more informationFor more information
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Developments-in-the-Bakery-and-Cereals-Sector-in-Japan/
