Product Synopsis: This report provides a concise overview of the Confectionery market in Japan. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future. https://www.reportscorner.com/reports/23638/Market-Focus:-Trends-and-Developments-in-the-Confectionery-Sector-in-Japan/

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Market Focus: Trends and Developments in the
Confectionery Sector in Japan

2. DescriptionDescription
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Product Synopsis:
This report provides a concise overview of the Confectionery
market in Japan. After reading this report, you will understand the
size of the market, the economic, demographic, and behavioural
trends that will drive its evolution and the leading players within
the market, allowing you to plan effectively for the future.

3. Brief SummaryBrief Summary
Reports Cornerwww.reportscorner.com
Product Synopsis:
This report provides a concise overview of the Confectionery
market in Japan. After reading this report, you will understand the
size of the market, the economic, demographic, and behavioural
trends that will drive its evolution and the leading players within
the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the
Japanese Confectionery sector allows new entrants and
established players to gain rapid and comprehensive insight into
the current state of the market and identify the key trends that will
drive growth in the coming years.

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What is the current market landscape and what is changing?
Chocolate accounts for half of total Confectionery sales in Japan.
Seasonal fluctuation of chocolate sales is high. While chocolate
companies have focused on improving sales of the existing
brands, Gum and Sugar Confectionery categories are driven by
new product launches and innovation. Premiumization of
chocolate brands and the launch of high-end flagship stores are
on the rise.
What are the key drivers behind recent market changes?
The demand for seasonal chocolate consumed on holiday and for
gifting during major events such as Valentine's Day and White Day
is significant in Japan. Luxury Chocolate is a fast growing
segment in Japan similar to the mature markets in the US and
Western European countries. Consumers are choosing to buy a
smaller number of expensive but high quality chocolates, whereas
the functional benefits of Confectionery products are a growing
driver.

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What makes this report unique and essential to read?
This report brings together consumer insight and market data to
provide a comprehensive brief of the Japanese Confectionery
sector. This allows for the rapid identification of key growth
opportunities across major Confectionery categories and their
packaging.
Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and
demography reveals emerging opportunities in the Confectionery
sector.
Key growth categories are highlighted by analysing the market
dynamics of major Confectionery categories.
Market shares are provided for the leading brands and private
label across Confectionery categories.
An overview of packaging trends in the Japanese Confectionery
sector is provided, including primary packaging material and type,
packaging closures, and outer packaging.

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Key Market Issues
Weak economic growth and squeezed disposable incomes makes
Japan's Consumer Packaged Goods (CPG) market one of the
lowest growth markets in the region. In addition, the country's
aging population has contributed to a stagnant confectionery
market. Japan's elderly population above the age of 65 accounted
for 24% of the population while children aged 14 and under
accounted for only 13%. Health related food restriction has
impeded higher growth in the confectionery market.
The importance of the Others channel shows that Chocolate
manufacturers are using a wide variety of distribution methods,
such as through Department Stores, Drug Stores, and Vending
machines, in order to target different consumer groups and
consumption occasions.

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The demand for Chocolate will grow at a higher rate between 2012
and 2017 in local currency terms, with annual growth rate of more
than 2%, helped by seasonal sales and important sales days such
as Valentine's Day and White Day.
Rising production costs implies optimizing price versus size.
Japanese consumers prefer low-priced individually packed
confectionery products. This makes the trade-off between price
and size even more important.
Private labels across Japan's Confectionery sector grew at a
faster rate during 2009-2012 than their categories as a whole,
showing that Private labels are gaining market share in Japan.
However, high growth in Private labels is unlikely to challenge
major brands because of their low penetration.

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Key Highlights
Japan's weak economic growth has resulted in one of the slowest
growing CPG markets in the region. However, Japan still remains
one of the most affluent societies worldwide, and its CPG market
is one of the largest and most mature. Higher consumer
expenditure and mild inflation is expected to boost demand for
consumer goods in Japan in 2013.
The Japanese prefer less sweet and soft confectionery products
compared to North America and Europe. The functional benefits
of Confectionery products are major growth drivers in the overall
market. Moreover, the demand for individually packed items, such
as bags of chocolate mini bars that can be taken as quick snacks,
is high. Exotic flavours, including green tea, soy sauce, and
watermelon are highly favoured by Japanese consumers.

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The demand for Sugar Confectionary will grow briskly between
2012 and 2017 helped by stiff competition between
pharmaceutical companies and traditional sugar confectioners
leading to multiple product launches claiming functional benefits
ranging from medicated candies to vitamin enriched lozenges.
The Confectionery sector is the largest Flexible packaging
category in the Food market in Japan and accounted for 23% of
total Flexible packaging consumption in volume terms in 2012.
Films account for almost half of the packs used, with Wrappers
and Foils the other key packaging types. Meanwhile, very few
packs use a closure or an outer.
Japan's aging population is driving increased demand for
functional products such as sugar-free gums containing xylitol,
which prevent tooth decay, or breath freshening mints.
Meanwhile, the low number of children is causing slower growth
in the bubblegum segment. .

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Country context
- A weak economy and an aging population make it increasingly challenging to succeed in Japan's
Confectionery market.
- Hypermarkets and Supermarkets account for majority of Food and Grocery sales
- Confectioners are adopting a multi-channel distribution strategy for greater consumer reach.
- Busy lives and the increasing number of single person households is driving change in Japanese
eating habits
Sector Analysis
- Premiumization and Health and Wellness benefits are key market strategies of major Confectioners.
- Targeting a wide variety of tastes and seasonal sales are key to success in the Confectionary
market in Japan
- Mints and Medicated confectionery are driving growth in the Sugar Confectionery category.
- Chocolate sales growth to be driven by seasonal demand; Sugar-free and Breath freshening Gum to
record higher sales

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Brands and Private Labels
- The top five confectionery companies - Meiji, Lotte, Morinaga, Ezaki Glico, and Mary Chocolate
account for almost half of the total confectionery sales in Japan
- Low Private label penetration in Japan's Confectionery sector
- High growth in Private labels is unlikely to challenge major brands because of their low penetration
Packaging Insight
- Rising Confectionery consumption is creating demand for Flexible Packaging Films, Wrappers, and
Foils.
- Increasing consumption of Sugar Confectionery means demand for Flexible Packaging will grow
Future Outlook- four key trends in Japan's Confectionery sector
- Japan's aging population is driving new product formulation in Gums
- Rising production costs make price vs. size a key trade-off
- Product innovation is key in the Gum and Sugar Confectionery categories
- A multi-channel distribution strategy is needed to ensure greater consumer reach
Data Appendix and Summary Methodology

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Developments-in-the-Confectionery-Sector-in-Japan/

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