The use of telephony API's (telecom API) enables data dissemination to third parties over a defined interface, protocols, and procedures. Telecom networks inherently contain a lot of data for and about users, devices, usage, behaviors, status, and configuration. https://www.reportscorner.com/reports/15946/Telephony-Application-Programmer-Interface-(API):-Ecosystem,-Value-chain,-Business-Models-and-Market-Opportunities/

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Reports Corner
Telephony Application Programmer Interface (API): Ecosystem,
Value-chain, Business Models and Market Opportunities

2. DescriptionDescription
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The use of telephony API's (telecom API) enables data
dissemination to third parties over a defined interface, protocols,
and procedures. Telecom networks inherently contain a lot of
data for and about users, devices, usage, behaviors, status, and
configuration.

3. Brief SummaryBrief Summary
Reports Cornerwww.reportscorner.com
The use of telephony API's (telecom API) enables data
dissemination to third parties over a defined interface, protocols,
and procedures. Telecom networks inherently contain a lot of data
for and about users, devices, usage, behaviors, status, and
configuration.
Much of the data is unstructured or so called Big Data. Rather
than dealing with a literal sea of data, API's allow the consuming
entity (business, application, etc.) to obtain only the most relevant
data and hence realize it as meaningful information. Telephony
APIs capitalize on existing network infrastructure and capabilities
to create a vast array of business opportunities for carriers
worldwide.
This research evaluates the current market, challenges,
opportunities, and future prospects for telephony API based
applications and services.

4. Brief SummaryBrief Summary
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The report analyzes the ecosystem, value-chain and players. The
report includes a SWOT analysis of major telephony API
companies. It also includes an assessment of recent M&A activity
along with identification of potential acquisition targets.
This report includes:
• Telephony API business model analysis
• Vision for the future of telephony API marketplace
• Analysis of the role and importance of API aggregators
• Evaluation of the telephony API marketplace, drivers, and future
prospects
• Analysis of industry M&A including potential acquiring
companies and acquisition targets
• SWOT analysis of major telephony API players including: 2600
Hz, Callfire, Plivo, Tropo, Twilio, Urban Airship, and Voxeo

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Key Findings:
• Core telephony API types are Presence, Location, SDM, and SCM
• It will become increasingly difficult to remain a pure-play API
company
• The API management/aggregation function s becoming critically
import to the industry
• The telephony API marketplace is undergoing consolidation and
will continue through 2016
• The best API companies are those that differentiate and/or
provide a key role in the ecosystem
• Users of telephony API data are enterprise and technology
companies as well as the network operators

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Target Audience:
• API Aggregators
• Investment Firms
• Application Developers
• Mobile Device Vendors
• Mobile Network Carriers
• Service Bureau Companies
• Wireless Infrastructure Vendors
• Telecom Managed Service Providers

7. Table of ContentsTable of Contents
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1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 6
2.1 WHAT IS AN API? 6
2.2 WHAT ARE TELEPHONY API'S? 6
2.3 TELEPHONY API TYPES 6
2.3.1 MESSAGING API'S 6
2.3.2 LOCATION 7
2.3.3 PAYMENTS 7
2.3.4 VOICE/SPEECH 7
2.3.5 SUBSCRIBER DATA MANAGEMENT AND IDENTITY 7
3.0 MARKET FOR TELEPHONY API'S 8
3.1 DRIVERS FOR TELEPHONY API'S 8
3.2 API APPLICATION USE CASES/APPLICATIONS 8
3.2.1 PERSONAL INFORMATION MANAGEMENT AND COMMUNICATIONS 8
3.2.2 RETAIL SHOPPING 11

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3.2.3 CLOUD STORAGE/ACCESS 11
3.2.4 FRIEND FINDER 12
3.2.5 INTERNET OF THINGS 12
3.3 ADDRESSABLE MARKET 13
3.4 CURRENT MARKET 14
4.0 TELEPHONY API BUSINESS MODELS 15
4.1 MODEL ONE 15
4.2 MODEL TWO 15
4.3 MODEL THREE 15
5.0 THE TELEPHONY API ECOSYSTEM AND VALUE CHAIN 16
5.1 API MANAGEMENT AND THE ROLE OF AGGREGATORS 17
5.1.1 THE ROLE OF AGGREGATORS 17
5.1.2 CASE EXAMPLE: LOCATION 17
5.1.3 CASE EXAMPLE: IDENTITY 19
5.2 API AGGREGATOR COMPANIES TO MANAGE CORE APIS 20

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5.2.1 PRESENCE DETECTION DATA 21
5.2.2 LOCATION DETERMINATION DATA 21
5.2.3 SERVICE CONFIGURATION MANAGEMENT (SCM) 21
5.2.4 SUBSCRIBER DATA MANAGEMENT (SDM) 21
6.0 LEADING API COMPANIES 22
6.1 2600 HZ 22
6.1.1 STRENGTHS 22
6.1.2 WEAKNESSES 23
6.1.3 OPPORTUNITIES 23
6.1.4 THREATS 23
6.2 CALLFIRE 23
6.2.1 STRENGTHS 24
6.2.2 WEAKNESSES 24
6.2.3 OPPORTUNITIES 24
6.2.4 THREATS 24

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6.3 PLIVO 24
6.3.1 STRENGTHS 24
6.3.2 WEAKNESSES 24
6.3.3 OPPORTUNITIES 24
6.3.4 THREATS 24
6.4 TROPO 25
6.4.1 STRENGTHS 25
6.4.2 WEAKNESSES 25
6.4.3 OPPORTUNITIES 25
6.4.4 THREATS 25
6.5 TWILIO 25
6.5.1 STRENGTHS 25
6.5.2 WEAKNESSES 26
6.5.3 OPPORTUNITIES 26
6.5.4 THREATS 26

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6.6 URBAN AIRSHIP 26
6.6.1 STRENGTHS 26
6.6.2 WEAKNESSES 26
6.6.3 OPPORTUNITIES 26
6.6.4 THREATS 26
6.7 VOXEO 27
6.7.1 STRENGTHS 27
6.7.2 WEAKNESSES 27
6.7.3 OPPORTUNITIES 27
6.7.4 THREATS 27
7.0 API MANAGEMENT 28
7.1 LAYER 7 28
7.2 MASHERY 28
8.0 API COMPANY COMPARATIVE ANALYSIS 30
9.0 API COMPANY ACQUISITIONS 31

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10.0 POTENTIAL ACQUIRING COMPANIES 32
10.1 CARRIER INFRASTRUCTURE PROVIDERS 32
10.1.1 ALCATEL-LUCENT 32
10.1.2 ERICSSON 32
10.1.3 NOKIA SIEMENS NETWORKS 32
10.2 PORTALS 32
10.2.1 YAHOO! 32
10.3 SERVICE BUREAU COMPANIES 33
10.3.1 IBM 33
10.3.2 NEUSTAR 33
10.3.3 SYNIVERSE 33
10.3.4 TRANSACTION NETWORK SERVICES (TNS) 34
10.4 TECHNOLOGY COMPANIES 34
10.4.1 CA TECHNOLOGIES 34
10.4.2 INTEL 35

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11.0 POTENTIAL ACQUISITIONS 36
11.1 APIGEE 36
11.1.1 ABOUT APIGEE 36
11.1.2 WHY APIGEE 36
11.1.3 WHO WOULD ACQUIRE THEM? 36
11.2 URBAN AIRSHIP 36
11.2.1 ABOUT URBAN AIRSHIP 36
11.2.2 WHY URBAN AIRSHIP 36
11.2.3 WHO WOULD ACQUIRE THEM? 36
11.3 VOXEO 37
11.3.1 ABOUT VOXEO 37
11.3.2 WHY VOXEO 37
11.3.3 WHO WOULD ACQUIRE THEM? 37
11.4 NON PURE-PLAY API MANAGEMENT COMPANIES 37
12.0 FUTURE OF TELEPHONY API'S 38

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12.1 CARRIERS AND THE FUTURE OF TELEPHONY API'S 38
12.1.1 CARRIERS, API'S AND OTT 39
12.2 TELEPHONY API ECOSYSTEM TO BENEFIT ENTERPRISE 39
12.3 CONSOLIDATION IN THE API INDUSTRY 39

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For more information please visit our website
https://www.reportscorner.com/reports/15946/Telephony-Application-Programmer-
Interface-(API):-Ecosystem,-Value-chain,-Business-Models-and-Market-
Opportunities/

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