A major focus of the ReputationDefender team is acting for ultra-high-net worth families and family offices. Increasingly, our team is called upon to sit alongside owners or principals of family enterprises to guide and assist them in addressing all the reputation issues that they and their family face.

1. FAMILY OFFICE
REPUTATION MANAGEMENT
REPUTATION HAS
ALWAYS BEEN A
CORNERSTONE FOR ANY
SUCCESSFUL FAMILY
OFFICE.
In the past it was largely reliant on word-of-
mouth, partner relations and professional
networks. In today’s digital age, these have
been replaced with blogs, social media
and online press coverage. A longstanding
positive family office reputation is only a
click away from being tarnished and the
audience is instant and global.
CUSTOM SOLUTIONS FOR DELICATE SITUATIONS
A major focus of the ReputationDefender team is acting for ultra-high-net-worth families and family offices. Increasingly,
our team is called upon to sit alongside owners or principals of family enterprises to guide and assist them in addressing all
the reputational issues that they and their family face. Family offices experience unique reputational challenges that need
bespoke solutions, which ReputationDefender has experience in providing.

2. WHY IS THE REPUTATION OF YOUR FAMILY OFFICE IMPORTANT?
LOSS OF BRAND VALUE AND REVENUE
An online reputation event can take multiple forms. Whatever the issue
is, the damage can have far-reaching and long-lasting consequences. A
negative reputation event is not limited to short term profits and stock
value; it can instigate the start of a downward spiral.
TRUST
Running and being part of a family office often carries a personal
attachment and is a unique and difficult task. It requires gumption and
the trust of customers and the people who work for you and with you.
A breach in trust can cripple your growth, putting off potential partners
and investors and impeding future projects.
DAMAGE TO THE FAMILY NAME
Arguably, the greatest impact of a reputation attack will be felt by
family principles. A family name is a unique asset for family businesses.
Not only does it indicate ownership, but it also conveys a reputation.
Unfortunately, this means that if that reputation is damaged, the effects
will not be focused solely on the business but on the family as a whole.
TALENT ACQUISITION AND RETENTION
Like almost any other business, a successful family office is reliant upon
its employees. Having a negative reputation will starve your family of
the kind of talent it needs and cripple your recruitment and retention
endeavours.
OVEREXPOSURE & SPEAR PHISHING
Typically, executives and family principals are the weakest link in cyber-
security because they have access to the widest set of information and
are most visible to the outside world, making them ideal for targeted
attacks. In the wrong hands your personal data is open to exploitation
and can be used to gain further insights. Such data in the past has
been used to hack family office members which has led to severe data
breaches and sensitive content exposure, decimating the reputation
of all involved. It also poses a real risk of being leveraged by criminals
with much more sinister intentions, including home invasions and
kidnapping.
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The importance of a positive online reputation cannot be underestimated.
For a private and confidential discussion contact one of our specialists on
Tel: +44 (0)800 131 0700 Email: hello@reputationdefender.com
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69%
of job seekers wouldn’t take a job with a
company that had a bad reputation
22%
of business is at risk when potential
customers find negative articles on the
first page of Google
25%
of a company’s value can be directly
attributed to its reputation
of all attacks on enterprise networks are
the result of successful spear phishing.
95%