10. Revisiting the Interbrand 100 Source: Top 50 brands in social media, forthcoming NMA supplement in conjunction with Yomego & Alterian
11.
12. Technology brands get it Samsung, #9 – 3D projections, YouTube takeovers Dell, #12 – The great success story Automotive brands are getting it Ford#7, Honda, Hyundai, Ferrari etc appear too
19. The Interbrand criteria still apply Leadership Stability Market Support International Trend Protection … but social media is very much part of the equation
20. The Lighthouse 70 Mitchell Street, Glasgow G1 3LX w. www.yomego.com t. +44 (0) 141 582 0600 f. +44 (0) 141 582 0699 Q&A?