For the complete report, get in touch with us at : info@netscribes.com Amoha Education (P) Ltd. offers a range of courses which includes spoken English, personality development, IELTS preparations, corporate training etc. The company runs a successful chain of over 250 centres across India. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. Expansion plans informs about the company’s strategic initiatives / future outlook in the medium term. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2007-10. Industry Analysis provides top level understanding of the education sector in India with emphasis on Vocational training segment. Market size, growth, key segments, growth drivers and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, geographic reach, service offerings etc. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

1. Amoha Education (P) Ltd.
July 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
SWOT Analysis
Amoha Education (P) Ltd. Expansion Plans
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
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3. Executive Summary
• Amoha Education (P) Ltd. offers spoken English and written English courses to students
Company • The company runs a successful chain of over X centres across Y cities across India; has presence in the
Description international space as well; Singapore
Business Model • It primarily functions under two broad categories, category 1 and category 2
• Strength 1 is one of its major strengths; however its weakness 1 is one of the key areas of concern
• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse
SWOT Analysis affect on the strategic initiatives and growth prospects of the organization
• Amoha Education (P) Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a y-o-y
decline of x per cent. However, it incurred a net loss of INR B mn in FY 20-- as compared to a net loss INR C
mn in FY 20--
Financial Profile • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios
depicting the key financial figures for FY 20--, 20--, 20-- and 20--, giving an insight into the company's
financial performance
• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
education systems namely, A and B
• Formal education system includes segments such as P and Q, whereas the informal education system
Industry Analysis includes D, E and F
• Vocational training market is currently estimated to be worth INR S bn and is poised to grow at v per cent
CAGR to reach INR Y bn by 20--
• The market is divided into segments like G, H, I, J etc.
• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Competitive
• Competition in the coaching class industry is increasing steadily with many private chains opening their
Landscape institutions in different regions of the country
SAMPLE
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4. Factsheet
Basic Information Brief Description
Industry -- • Amoha Education (P) Ltd. (Veta) runs a chain of English language
training institutes across India under the name ‘Veta’
Corporate Address -- • Veta was formerly known as Name 1, started its journey in 19--
and is presently one of the established English Training Institutes
LE
in India
• It operates over X centres across Y cities in India and has
P
empowered over Z million people to speak English.
• It has presence in the international space as well; Singapore
M
Tel No. -- • Veta offers customized courses under three broad heads
A
Fax No. -- Service 1
Website
Year Founded
Ownership
--
--
--
S
Service 2
Service 3
Brief History
Revenue --
• 20--:
Fiscal Year End --
• 20--:
Auditor --
• 20--:
Competitors -- • 19--:
• 19--:
• 19--:
Source:
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5. Offices & Centres – India
PLE
SAM
Surat
HQ Office
Veta English Training Centres
Note:
Source: Note:
5

6. Offices & Centres – Global
PLE
SAM Veta English Training Centre
Source:
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7. Business Model
Amoha Education (P) Ltd.
Format 1 Format 2
Veta X Facts Veta Y Facts
LE
Veta follows the X model to expand its presence across the country
P
wherein it scouts for partners in the form of Y for tie-ups. It has
certain franchisee requirements which can be enlisted as below:
X requirements for Veta One can be enlisted as below:
• Requirement 1
• Requirement 1
• Requirement 2
• Requirement 3
• Requirement 4 SAM • Requirement 2
• Requirement 3
• Requirement 4
• Requirement 5
• Requirement 6
• Requirement 5
• Requirement 7
• Requirement 6
Veta emphasizes on Format 1/Format 2 to be in x: y ratio, A out of B X centres to be Format 1
Source:
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8. Key People (1/2)
Chairman Managing Director
Mr. X Mr. Y
Chairman Managing Director
Age : -- Age : --
Since: -- Since: --
Current Position: • -- Current Position: • --
LE
Qualification: • -- Professional History: • --
Qualification: • --
P
Others • --
General Manager of Operations
Mr. Z
SAM
General Manager of Operations
Age : -- Shareholders of the Company
Since: --
Name No. of Shares held
Current Position: • --
-- --
Shareholding Pattern
-- --
-- --
a%
-- --
-- --
b% -- --
Source:
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9. SWOT Analysis
Strengths Weaknesses
• Strength 1: • Weakness 1:
• Strength 2:
LE
• Weakness 2:
P
• Strength 3:
SAM
Opportunities Threats
• Opportunity 1: • Threat 1:
• Opportunity 2: • Threat 2:
• Threat 3:
Source:
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10. Ratio Analysis
Key Ratios Key Ratio Analysis
Particulars
y-o-y change
20-- 20-- 20-- 20--
• Analysis Point 1
(20--)
Profitability Ratios
• Analysis Point 2
E
Operating Margin - - - - -
L
Net Margin - - - - -
P
Profit Before Tax Margin - - - - - • Analysis Point 3
Return on Equity - - - - -
M
Return on Capital Employed - - - - -
Return on Assets - - - - - • Analysis Point 4
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
SA
• Analysis Point 5
Liquidity Ratios - - - - - • Analysis Point 6
Current Ratio - - - - -
Cash Ratio - - - - -
• Analysis Point 7
Leverage Ratios - - - - -
Debt to Equity Ratio - - - - -
Debt to Capital Ratio - - - - -
Interest Coverage Ratio - - - - -
Efficiency Ratios - - - - -
Fixed Asset Turnover - - - - - 100%
Asset Turnover - - - - -
Current Asset Turnover - - - - -
Capital Employed Turnover - - - - -
Source: Improved Decline Note:
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11. Industry Analysis
Vocational Training Industry – Overview Size & Growth
• Vocational training market is currently estimated to be
worth INR X bn and is poised to grow at u per cent INR bn
CAGR to reach INR Y bn by 20-- 200 T
• Some major segments in vocational training in India +u%
include Segment A, Segment B, Segment C, Segment D 150 S
and Segment E R
• Based on the trends of employability in the industry, 100 Q
P
LE
Segment F. Segment G, Segment H, Segment I, Segment J
are the emerging segments 50
P
• It is a developing market with strong opportunity for
new players 0
M
• Private players operate free of any regulations i.e. no 20-- 20--e 20--e 20--e 20--e
SA
governing/ regulatory bodies
• Factors driving growth for the market include -
Factor 1 Market Segmentation
Factor 2 Others
Factor3 E
p%
Factor 4 o%
• Visible trends in the market are - k% A
D
Trend 1 n%
Trend 2
Trend 3
Trend 4
B
m%
C l%
Source:
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12. Competitive Landscape (3/3)
Competitive Scenario
Company Name Veta Bafel BM English BSL Training Russell’s Smarttalk Speakwell
Number of Centres
Study Centres - - - - - - -
Financial Information (INR mn – FY 2010)
Total Revenue - - - - - - -
Net Profit/(loss) - - - - - - -
Geographic Presence (India)
Zone A L H NA H M H M
Zone B M NA NA L L L NA
Zone C M M H M M M H
Zone D H L NA L H M M
Major Market Segments (courses/subjects)
Spoken English :
Course A
Course B
Course C
Course D
Course E
Course F
Source: SAMPLE H: High; L: Low; M: Medium Offered Not Offered
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13. Thank you for the attention
Amoha Education (P) Ltd. is a part of Netscribes’ Education Company Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
Phone: +91 22 4098 7530 Phone: +91 33 4064 6215
E-Mail: gagan.uppal@netscribes.com E-Mail: jitendra.punjabi@netscribes.com
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