Firefly e-Ventures Ltd is a subsidiary of Company 1 that focuses on creating internet media brands and businesses. HT Campus is an education portal run by Firefly that provides information on courses and colleges. The document includes an executive summary on Firefly and HT Campus, their products and services, offices, leadership, financial profile from 2009-2012, SWOT analysis, industry analysis on higher education market in India, and competitive landscape.

1. Firefly e‐Ventures Ltd. – HT Campus
October 2013

2. Contents
Executive Summary
Factsheet
Offices & Centers – HT Campus
Products & Services
Firefly e‐Ventures Ltd.
Firefly e Ventures Ltd
HT Campus
Firefly e‐Ventures Ltd. – HT Campus
Key People
SWOT Analysis – HT Campus
SWOT Analysis HT Campus
Financial Profile
Industry Analysis
Competitive Landscape – HT Campus
Appendix
2

3. Executive Summary
Company
Company
Description
Key Products and
Services
SWOT Analysis
Financial Profile
• Firefly e‐Ventures Ltd. is a subsidiary of Company 1 and focuses on creating and building brands and
businesses in the Internet media space
businesses in the Internet media space
• HT Campus is an education portal run by Firefly e‐Ventures and provides information on various courses, its
future prospects, and colleges which offer these courses
• Firefly e Ventures operates the following online brands : Business 1 Business 2 Business 3 and Business 4
Firefly e‐Ventures operates the following online brands : Business 1, Business 2, Business 3 and Business 4
• HT Campus’ broad service portfolio and backing from the well known and reputed Company 1 is one of its
major strengths
• The company can reap significant benefits from increased willingness to spend on education and the rise in
The company can reap significant benefits from increased willingness to spend on education and the rise in
purchasing power of India’s middle class population
• Firefly e‐Ventures Ltd. generated total revenues of INR ‘d1’ mn in the fiscal year FY 2012 registering a y‐o‐y
increase of ‘x’ per cent. It incurred a net loss of INR ‘d2’ mn in FY 2012 as compared to a net loss of INR ‘c2’
mn in FY 2011
i FY 2011
• Financial profile of the company includes the balance sheet and profit and loss account for FY 2009 – 2012
and the key ratios depicting the key financial figures for the same period, giving an insight into the
company's financial performance
SAMPLE
SAMPLE
Industry Analysis
• Higher education market in India was estimated at INR ‘p’ bn in 2010 and is expected to grow at a CAGR of
‘y’ per cent to reach INR ‘u’ bn by 2015
• Higher education market has a ‘z’% share of the private education sector
Competitive
C
titi
Landscape
• Key competitors for HT Campus can be enlisted as Company A, Company B and Company C
3

4. Factsheet
Basic Information
Industry
I d t
–
Brief Description
• Firefly e‐Ventures Ltd. is a wholly‐owned subsidiary of
the Company 1
 It is the Internet arm of Company 1
Registered Office
–
Tel No.
–
Website
ebs e
–
Year of Incorporation
–
Ownership
–
Revenue
–
Fiscal Year End
–
Auditor
A dit
–
• It was incorporated in Jun 20‐‐ and in Nov 20‐‐ it
acquired Company 2, a social networking website
• It focuses on creating and building brands and
businesses in the Internet media space
• It operates a number of brands such as Business 1,
Business 2, Business 3 and Business 4
• Fi fl
Firefly combines Company 1’s experience as one of the
bi
C
1’
i
f th
largest and most respected names in India’s media
industry, with innovation and energy required to
operate in the Internet space
• Compelling product ideas, creative use of designs and
Compelling product ideas, creative use of designs and
intuitive user interface, along with a knowledgeable
sales force and customer service team, continue to be
the main hallmarks of the company
SAMPLE
SAMPLE
Brief History
Key Competitors
(of HT Campus)
–
• In Apr20‐‐, the company launched a career portal
Portal A
• I S 20 P t l A
In Sep 20‐‐, Portal A crossed the 1 mn registered users
d th 1
it d
landmark
4

5. Offices & Centers – HT Campus (1/2)
SAMPLE
SAMPLE
Registered Office
Regional Offices
Regional Offices
5

6. Products & Services – Firefly e‐Ventures Ltd. (1/4)
Firefly e‐Ventures Ltd.
e y e e tu es td.
HTCampus.com
Business 2
SAMPLE
Business 3
Business 3
6

7. Products & Services – Firefly e‐Ventures Ltd. (2/4)
HTCampus.com
p
• HTCampus.com was launched by Firefly e‐Ventures Ltd. in Jul 20‐‐
• It is an education portal aimed at ‐‐
• It provides ‐‐
• It also provides comprehensive, updated and reliable information on ‐‐
• It even has innovative tools such as ‐‐
• It also has a ‐‐ feature which enables users to ‐‐
• It also provides ‐‐
• It even has a section on ‐‐
• ‐‐ on the site, segregated according to ‐‐ acts as a platform through which the different users can connect and
interact
• It has a good offline presence as well with ‐‐ offices across the country
SAMPLE
SAMPLE
7

8. Products & Services – HT Campus (1/4)
HT Campus
Ca pus
Segment 1
Segment 2
Segment 3
Segment 4
SAMPLE
Segment 5
Segment 6
Segment 7
8

9. Products & Services – HT Campus (2/4)
Segment 1
g
• HT Campus offers information on various
categories of ‐‐ courses
• It helps students wanting to pursue ‐‐ by providing
them information regarding various colleges
offering ‐‐ courses in India
• Categories of ‐‐ course that it provides information
on are:
–




















–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
Segment 2
g
• HT Campus site provides information to students
who have ‐‐ on what courses can be pursued
• It provides students options to select various
popular courses
• It provides students information on ‐‐
• Students can choose from various categories and
Students can choose from various categories and
sub‐categories on the HT Campus website
• Categories of courses listed on the website
include:








–
–
–
–
–
–
–
–
SAMPLE
• Each of these categories have several sub‐
categories listed under them which provide
detailed information to students about the various
courses
9

10. Key People (1/2)
Business Head
Chief Financial Officer
Person 1
P
1
Business Head
Age :
Person 2
P
2
Chief Financial Officer
Age :
Since:
Since:
Current Position:
•–
Current Position:
•–
Qualification:
lf
•–
•–
Qualification:
lifi i
•–
•–
Work Experience:
•–
•–
•–
•–
SAMPLE
Work Experience:
•–
•–
10

11. SWOT Analysis – HT Campus (1/2)
Weaknesses
Strengths
Strength 1:
•–
•–
•–
Weakness 1:
•–
•–
•–
Strength 2:
•–
•–
•–
Weakness 2:
•–
•–
•–
Internal
Factors
SAMPLE
11

12. SWOT Analysis – HT Campus (2/2)
Threats
Opportunities
Opportunity 1:
•–
•–
•–
Threat 1:
•–
•–
•–
Opportunity 2:
•–
•–
•–
Threat 2:
•–
•–
•–
External
Factors
SAMPLE
12

13. Financial Profile
Financial Snapshot
Profit & Loss Statement
Total Income
Net Profit/Loss
/
Particulars
P i l
2009
2010
2011
2012
INR mn
100
0
Income from
Operations
d1
200
c1
b1
a1
Other Income
Other Income
‐100
Total Income
‐200
‐300
300
‐400
‐b2
b2
‐c2
2
d2
‐d2
‐a2
2009
2010
Financial Summary
Financial Summary
2011
2012
Expenditure (below)
Operating
expenses
Interest
Expenses
• Analysis Point 1
Depreciation
• Analysis Point 2
Total
Expenditure
• Analysis Point 3
y
• Analysis Point 4
SAMPLE
Operating
IncomeEBIT
Profit/(Loss)
before Tax
Profit/(Loss)
P fit/(L )
after Tax
Note: All figures are in INR and are for Financial year ending 31st March
13

14. Key Financial Figures
Balance Sheet (1/2)
Particulars
Particulars
2009
2010
2011
2012
Sources of Funds
Shareholders' funds [Abstract]
‐ Share Capital
‐ Reserves and Surplus
Loan funds [Abstract]
‐ Unsecured Loans
Total Liabilities
Application of Funds
Fixed Assets [Abstract]
‐ Gross Block
– Less: Depreciation
Net Block
SAMPLE
Capital Work in Progress
Capital Work in Progress
Net Current Assets/Working Capital
Profit and Loss Account
Deferred Tax Asset
f
Total Assets
Note: All figures are in INR and are for financial year ending 31st March
14

15. Ratio Analysis
Key Ratio Analysis
Key Ratios
Particulars
Particulars
y‐o‐y
change
change
(2012‐11)
2012
2011
2010
2009
• Analysis Point 1
• Analysis Point 2
Profitability Ratios
• Analysis Point 3
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
• Analysis Point 4
• Analysis Point 5
• Analysis Point 6
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
q
y
Current Ratio
Cash Ratio
SAMPLE
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
ki
i l
Capital Employed Turnover
Improved
Declined
15

16. Annual Financial Ratios
Profitability Ratios
2009
0
2010
2011
2012
100
‐1,000
50
‐2,000
0
‐3,000
2009
‐50
50
4 000
‐4,000
2010
2011
2012
‐100
‐5,000
2009
0
400
‐200
300
2011
2012
‐400
200
SAMPLE
2010
‐600
‐800
100
‐1,000
0
2009
‐100
2010
2011
2012
‐1,200
‐1,400
16

17. Industry Analysis
Indian Higher Education Market – Overview
• Indian higher education sector has emerged as one of
Indian higher education sector has emerged as one of
the largest in the world, with ‘p’ mn students
enrolled in over ‘q’ institutions
 Number of higher education institutions has grown at a
CAGR of w %
CAGR of ‘w’%
 Student enrollment in the higher education sector has
grown at a CAGR of ‘z’%
 Gross Enrollment Ratio (GER) currently stands at about
‘y’%
y%
• Indian education sector has seen investment by both
government and private investors
• Government of India spent approximately ‘u’% of the
GDP on education between 20xx‐yy
 It has set itself a highly aggressive target of achieving ‘v’%
GER by 20zz which translates into enrolment of ‘r’ mn
students in the higher education sector
Higher Education Market Size & Growth
INR bn
INR bn
1,500
1,000
g1
x%
b1
a1
c1
f1
d1
500
0
2010
2011
2012
2013e
2014e
SAMPLE
2015e
Private Education Market Segmentation
K‐12
c2&%
d2%
f2%
b2%22%
Higher Education
Coaching Institutions
Pre Schools
• Higher education sectors suffer from imbalanced
growth across the country
Vocational Training
a2%
 Rural areas have just ‘’k’% of the total professional colleges
 Similarly, about ‘h’% of all Higher Education Institutions are
located in the –– region of India
2011
17

18. Competitive Landscape – HT Campus (1/2)
Company Name
Company A
Company B
Company C
Description
•–
•–
•–
•–
•–
•–
•–
•–
SAMPLE
SAMPLE
•–
•–
•–
•–
18

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