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1. Online Food Delivery Market – India
April 2017
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2. Online Food Delivery Market in India 2017
Executive Summary
Market Overview
Drivers and
Challenges
Competitive
Landscape
• Online ordering of food in India is still in its early stages despite gaining visibility recently
• The online food delivery market in India is currently estimated to be valued at INR XX bn, growing at a CAGR of XX% during FY 2014-20
• Owing to fierce competition and vast market, the online food delivery space is coming up with a lot of innovation catering to customer
convenience, satisfaction and retention
• Foodpanda, Swiggy, Faasos, Tinyowl and Zomato are currently among the top-rated food ordering apps
Drivers
• Encouraging Demographics
• Rising Income, Consumption Levels and Favorable Lifestyle Changes
• Convenience of Ordering & Marketing Strategies
Major Players
Company 1 Company 2 Company 3 Company 4
Company 5 Company 6 Company 7 Company 8
2
Challenges
• Operating constraints for food delivery startups
• Slowdown in investments into the Indian food delivery startups

3. Socioeconomic Indicators
Market Overview
Market Influencers
Competitive Landscape
Recent Developments
Appendix
3
Trade Analysis

4. Online Food Delivery Market in India 2017
Socioeconomic Indicators
Total Population
4
Population Density
0
1,000
500
1,500
mn X%
2020
k
2019
j
2018
i
2017
h
2016
g
2015
f
2014
e
2013
d
2012
c
2011
b
2010
a
0
100
200
300
400
500
Y%
2020
Persons per sq. km
k1
2018
j1
2019
h1
2017
i1
a1 b1
2010
c1
2011
d1
2012
e1
2013
f1
2014
g1
2015 2016

5. Online Food Delivery Market in India 2017 5
Market Definition & Structure
Market Definition
• Online food ordering is a process of ordering food from a local restaurant or food cooperative through a web page or app
• Generally, a customer searches for a favorite restaurant, usually filtered via type of cuisine, chooses from available items, and selects delivery or pick-up
• Payment can be made amongst others either by credit card or cash, with the restaurant returning a percentage to the online food company
India Foodtech Market
By Operation Type
Discovery
OTT or Convenience
Services
XX
Delivery
XX
XX
XX
XX
XX)
XX
XX)
XX
XX
 Food tech is a vast market and food delivery startups comprise
merely a part of it
 The market can be categorized in multiple ways
 From an end consumer perspective, it has been categorized in the
following three simple categories:

6. Online Food Delivery Market in India 2017
Current Market Scenario
Market Size & Growth Forecast
• Online ordering of food in India is still in its early stages despite gaining visibility recently
 Despite the visible popularity of online food ordering, market penetration is only around XX%
 Only XX% of XX mn online shoppers were ordering food online in 20--
• The Indian food retail market is expected to reach INR XX tn by 2020
 The Indian food processing industry accounts for XX% of the country’s total food market, one of the largest industries in India and ranked fifth in terms of
production, consumption, export and expected growth
 The organized food business in India is worth INR XX tn, of which food delivery is valued at INR XX tn
• XX
Market Overview
0
10
20
30
40
2017e
XX
2016 2019e
XX
2018e
XX
XX
INR bn
XX%
2020e
XX
2015
XX
2014
XX

7. Online Food Delivery Market in India 2017
Online Food Delivery Market India – Venture Capital Financing
Investments in Indian Online Food Delivery Sector
XX
Series ESeries DSeries CSeries BSeries A Series F
ZomatoTiny OwlFoodpandaSwiggyFunds Raised (USD mn)

8. Online Food Delivery Market in India 2017
Market Segmentation
Player-wise Comparison between Companies’ Financial Performances in FY 2014-15
0
200
400
600
800
X
X
X
Losses
X
X
X
Sales
FoodpandaSwiggy Zomato • Foodpanda, Swiggy, Faasos, Tinyowl and Zomato are currently among the top-rated
food ordering apps
• Zomato was a ‘restaurant search and discovery app’ business and recently ventured
into food delivery
• XX
Cuisine – Segmentation
Italian Food
Others
Fast Food
Indian Food
Food Ordering Methods – Segmentation
Web
Mobile

9. Online Food Delivery Market in India 2017
Porter’s Five Forces Analysis
9
• xx
• xx
• xx
• xx
Competitive Rivalry
• xx
Bargaining Power
of Suppliers
Threat of New
Entrants
Bargaining Power
of Buyers
Threat of
Substitutes

10. Online Food Delivery Market in India 2017
Market Drivers
10
• xx
Encouraging Demographics
• xx
Rising Income, Consumption Levels and
Favorable Lifestyle Changes
• xx
Convenience of Ordering & Marketing
Strategies

11. Online Food Delivery Market in India 2017
Competition
11
List of Major Players
Name Website
Company 1
Company 2
Company 3
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10

12. Air Care Market in India 2016 12
Company Information
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Business Description
• XX
Products and Services
Category Products/Services
XX XX
Key People
Name Designation
Person 1 Chairman and Managing Director
Person 2 Chief Executive Officer
Person 3 Group President
Person 4 Chief Financial Officer
Private: Domestic Company – Company 1

13. Online Food Delivery Market in India 2017
Private: Domestic Company – Company 1 (Contd.)
Financial Performance Analysis in FY 2014-15
• XX
Note: Figures mentioned above are as on May 23, 2016
XX
Business Description (Contd.)
• XX

14. Online Food Delivery Market in India 2017
Recent Developments
14
Date Category Description Impact
Feb 22, 2017 Collaborations & Partnerships Low
Feb 01, 2017 Product Launch Low
Dec 19, 2016 Regulatory High
Dec 15, 2016 Regulatory Medium

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