For the complete report ,visit us at: http://bit.ly/ready-to-eat-2014 Or, get in touch with us at : customerservice@researchonglobalmarkets.com Abstract: Netscribes latest market research report titled Ready to Eat Market in India 2014 highlights the rising demand for Ready to Eat products in India due to the increasing levels of income of its vast population and their hectic lifestyles. The Ready to Eat products sector can be categorized into two broad segments, frozen products and shelf stable products that are available in the form of dinner/breakfast items and desserts/snacks. Consumer survey shows that there is a high demand for both the segments. RTE products are easy to use as they require minimum time for cooking such as re-heating to a desired temperature or the addition of water. The rise in fruit and vegetable prices has helped RTE products to emerge as an easy substitute for consumers as they tend to be comparatively cheaper. The growing retail market is another major reason for the expansion of the RTE market. The growth rate and revenue is expected to be high over the next five years. The market is dominated by a private foreign player. With the expansion of the market, more and more players are venturing into this segment. Given their hectic lifestyles, more and more consumers are opting for RTE food products, thereby offering tremendous growth prospects for the players involved. Coverage Overview of the ready to eat sector in India Overview of ready to eat market in India and historical and forecasted market size data over FY 2013 to FY 2018e Analysis of the ready to eat value chain and market segmentation Consumer insights on ready to eat products Export-import overview of ready to eat products, value and volume of export-import over 2010-11 to 2013-14(Apr-Dec) and country-wise value of export-import for 2013 Qualitative analysis of market drivers, challenges, government policies, government participation and key trends Analysis of the competitive landscape and detailed profiles of major players Overview of the strategic recommendation

1. Ready To Eat Market – India
April 2014

2. 2READY TO EAT MARKET IN INDIA 2014.PPT
Executive Summary
Market
Indian ready to eat market was valued at INR x1 mn in 2013 and is estimated to reach INR y2 mn
by 2018
With changing consumer behavior due to various factors such as increasing income levels and
hectic lifestyle, these products are gaining popularity among them
Drivers &
Challenges
Competition
Drivers
—Growing Income and Consumption
—Rapid Urbanization
—Increasing Working Women Population
—Convenience Factor
—Growing Retail Market
—Marketing Campaigns
Challenges
—Poor Supply Chain and
Distribution Facility
—Consumer Behavior and
Perception
—Rise in Packaging Costs
—Health Concerns
Major Players
Company A Company B Company C
Trends
Exhibitions and Events
High Focus on Export
Adaptation of New Technologies
Innovative Promotional Techniques
Gaining Special Attention in Retail Format Stores
Retailers Going for Private Label RTE Meals
Launching Innovative and Region Specific Products
Frozen RTE Products Gaining Popularity

3. 3
•Macro-Economic Indicators
•Introduction
•Market Overview
•Market Segmentation
•Consumer Insights
•Import & Export
•Drivers & Challenges
•Government Rules & Policies
•Government Participation
•Trends
•Competitive Landscape
•Strategic Recommendations
•Appendix
READY TO EAT MARKET IN INDIA 2014.PPT

4. 4
Economic Indicators (1/3)
11
12
13
14
15
b2
a2
Q1
d1
c1
b1
a1
Q4
c4
b4
a4
Q3
c3
b3
a3
Q2
d2
c2
INR tn
2013-142012-132011-122010-11
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
-2
-1
0
1
2
q
Jul 2013 - Aug 2013
p
%
Nov 2013 - Dec 2013
t
Oct 2013 - Nov 2013
s
Sep 2013 - Oct 2013
r
Aug 2013 - Sep 2013
READY TO EAT MARKET IN INDIA 2014.PPT

5. 5
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Indian Market – Overview (1/3)
The Indian ready to eat market is at a nascent stage and is
expected to witness remarkable growth…
• Ready to Eat (RTE) food was introduced in India originally in 1987, but the concept failed initially
• However, recently it started gaining popularity among the Indian consumers due to various factors such as
increasing income levels and hectic lifestyle among others
• In comparison to domestic market, demand for Indian RTE food products is more in the global market and
players earn a significant share of their revenue via exports
• During 2013, Indian ready to eat market was valued at around INR a1 mn
Market Size & Growth
r
q
p
0
s
t
u
v
2018e2017e
e1
2016e
d1
2015e
c1
2014e
b1
2013
a1
f1
X1%

6. 6
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
• In 2012, Frozen RTE food accounted for x1% of the global
market revenue
• In 2014, the global RTE market is expected to reach INR y2
bn and in terms of volume exceed z3 mn kg
• Expected CAGR for frozen RTE is a1% from 2013 to 2019e
• Major players in the global market are Player 1, Player 2
and Player 3
• Reasons for the demand for RTE food is higher globally
 Cheaper than buying all the ingredients and preparing from
scratch
 Lack of time
Migration is the driving force behind consumer commonalities which in turn is causing a global
appeal and an evolution in the global retail food space
b1
a1
Segment 2
Segment 1
Global Market Share (2013)
The Global Ready to Eat Market is likely to experience
sustained growth
Global Market – Overview

7. 7
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Market Segmentation (1/4)
RTE products are broadly classified into two segments
RTE products are often termed as ‘Convenience Food’ since they are positioned as
‘value for money’ products that solve the issue of time-constraints faced by urban
consumers due to their hectic lifestyle
Classification of RTE Products
B3
B1
On the basis of PackagingOn the basis of Availability
A1
A2

8. 8
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Consumer Insights on RTE Products (1/6)
Sample Size 73
Sample Sources
Social Media Websites and
Other Related Forums
Survey Duration &
Period
3 Weeks – March 2014
Quantitative
Representation Used
Percentage
59%
47%
12%
27%
• Survey on RTE products was conducted on social media sites and other related forums
• Overall survey has been kept close-ended to capture specific information according to
requirements
• The survey has been conducted among a group of general consumers heading from major
Indian cities including Mumbai, Delhi, Kolkata, Pune, Hyderabad, and Bangalore among others

9. 9READY TO EAT MARKET IN INDIA 2014.PPT
Drivers & Challenges – Summary
Drivers
Growing Income and Consumption
Rapid Urbanization
Convenience Factor
Increasing Working Women
Population
Growing Retail Market
Marketing Campaigns
Challenges
Poor Supply Chain and Distribution
Facility
Deficit in Power Supply
Consumer Behavior and Perception
Rise in Packaging Costs
Health Concerns

10. 10READY TO EAT MARKET IN INDIA 2014.PPT
`
Exhibitions and Events
High Focus on Export
Launching Innovative and Region Specific Products
Gaining Special Attention in Retail Format Stores
Trends – Summary
Key Trends
Retailers Going for Private Label RTE Meals
Adoption of New Technologies
Innovative Promotional Techniques
Frozen RTE Products Gaining Popularity

11. 11
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Porter’s Five Forces Analysis
Competitive RivalryBargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitutes
Threat of New Entrants
Impact
x
Impact
x
Impact
x
Impact
x
Impact
x
*Note: BEP (Break-even point)

12. 12
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Competitive Benchmarking (1/5)
Public Trading Comparables
Company A Company B Company C Company D Company E
Market Capitalization (INR mn)
Share Price (INR)
EV/EBITDA (x)
EV/Revenue (x)
PE Ratio

13. 13
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3)
Competitive Benchmarking (2/5)
0
10
20
30
40
%
Company C
b3a3
Company B
b2a2
Company A
b1
a1
Operating Margin Net Margin
• Company A recorded operating margin of x1%, higher than that of Company B which recorded operating margin of
y2% but lower than that of Company C which recorded operating margin of z3%
• Net margin for Company A , Company B and Company C are a1%, b2% and c3% respectively, wherein Company A has
the highest net margin among these three companies

14. 14
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Public: Domestic Company – Company 1
(1/5)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Name Designation
Person 1 MD and Executive Director
Person 2
VC and VC of Share Transfer
Committee
Person 3 Director
Person 4 Director
Head OfficeMumbai
Category Products/Services

15. 15
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Financial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR x1 mn in FY 2013, as compared to
net profit of INR x2 mn in FY 2012
• The company reported total income of INR y1 mn in FY 2013, registering an
increase of y2% over FY 2012
• The company earned an operating margin of z1% in FY 2013, an increase of
z2percentage points over FY 2012
• The company reported debt to equity ratio of a1 in FY 2013, an increase of
a3% over FY 2012
Key Financial Performance Indicators
Indicators Value (20/03/2014)
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Net Profit/LossTotal Income
e
d
c
b
a
s
r
q
p
2013
a4
z4
2012
a3
z3
2011
a2
z2
2010
a1
z1
Public: Domestic Company – Company 1
(2/5)

16. 16
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Public: Domestic Company – Company 1
(3/5)
Key Business Segments Key Geographic Segments
A%
B%
C%
2013
b4%
2012
b3%
2011
b2%
2010
b1%
a1% C%
B%
A%
2010
y1%
x1%
2013
x4%
2012
x3%
2011
x2%
Region 2Region 1
Business Highlights
Description News
Overview
•Company 1 started as a small retail store selling dry fruits and nuts and quickly diversified
into the food processing segment
•Now, it is engaged in the manufacturing, marketing and distribution of ethnic Indian food
products such as ready to eat items, Product A, Product B and Product C
•It offers its products under the brand names Brand A, Brand B and Brand D
•In addition to this, it also offers contract manufacturing services to leading multinational
companies and mainstream retailers globally
Segment 2Segment 1

17. 17
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Description News
Global Presence
• Various brands of Company 1 enjoy huge popularity in the global markets as well such as
North America, the United Kingdom, Europe, South Africa, the Middle East, and the Asia
Pacific
• The company has its full time country managers based in their respective regions who
ensure proper supply of products to retailers, wholesalers, restaurants and food service
catering clients
Quality Assurance
• The processing plants are HACCP (Hazard Analysis and Critical Control Point) and BRC
(British Retail Consortium) accredited
Expansion Plans
• In addition to its existing presence in Mumbai and Pune, it has expanded its distribution
in Gujarat and Madhya Pradesh as well
• It has also acquired a plot near its existing factory at Nadiad for setting up another
processing plant
Public: Domestic Company – Company 1
(4/5)
Business Highlights

18. 18
SAMPLE
TO
WS
Public: Domestic Company – Company 1 – SWOT Analysis
(5/5)
READY TO EAT MARKET IN INDIA 2014.PPT

19. 19
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Private: Domestic Company – Company 2
(1/5)
Key People
Products and Services
Company Information Offices and Centres – India
Name Designation
Person 1 Director
Person 2 Director
Person 3 Director
Person 4 Director
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation Head Office
Category Products/Services
Ready Meals
Instant Mixes
Others
Mumbai

20. 20
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Private: Domestic Company – Company 2
(2/5)
Shareholders of the Company Ownership Structure
Name No. of Shares held
30%
40%
50%
60%
70%
80%
90%
100%
0%
10%
20%
2012
100
2011
100
2013
100
Segment

21. 21
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Financial Snapshot Key Ratios
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Private: Domestic Company – Company 2
(3/5)
Improved Decline
Financial Summary
• The company earned a net profit of INR x1 mn in FY 2011, as
compared to net profit of INR x2 mn in FY 2010
• The company reported total income of INR x3 mn in FY 2011,
registering an increase of x4% over FY 2010
• The company earned an operating margin of x5% in FY 2011,
an increase of x6 percentage points over FY 2010
• The company reported debt to equity ratio of x7 in FY 2011, a
decrease of x8% over FY 2010
Net Profit/LossTotal Income
a
t
s
r
q
f
p
b
c
d
e
b4
a4
20112008
a1
b1
2010
a3
b3
2009
a2
b2

22. 22
SAMPLE
READY TO EAT MARKET IN INDIA 2014.PPT
Business Highlights
Private: Domestic Company – Company 2
(4/5)
Description News
Overview
• Company 2 started its business in India as a small family enterprise manufacturing instant
soups and instant mixes
• Gradually, it diversified into other segments such as ready to eat foods, savory snacks and
dairy products
• The company has captured India's fast growing processed food market through its quality
products, well established distribution network and aggressive marketing strategies
Manufacturing Facility
• Its manufacturing facility is located at Y region and it is well equipped with modern
machinery required for retort packaging
Quality Assurance
• It has ABC certificate and HACCAP (Hazard Analysis and Critical Control Point)
certifications
Distribution Network
• Major states have their respective depots and C&F agents
 500 distributors are located in all major urban centers
 Retailer base for secondary sales covers nearly 1,50,000 outlets
Export
• Its products are very popular in the global market and are exported to various
destinations such as USA, Canada, UK, Australia, Asia, the Middle East and Europe

23. 23
SAMPLE
TO
WS
Private: Domestic Company – Company 2– SWOT Analysis
(5/5)
READY TO EAT MARKET IN INDIA 2014.PPT

24. 24
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