Gender Agenda

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Resource/Ammirati

Gender Agenda

Tecnología Entretenimiento y humor

ABOUT RESOURCE INTERACTIVE

: Top 20 digital marketing agency
: Independent, privately held
: Founded in 1981
: 200+ associates
: Apply thought leadership to develop
innovative online consumer experiences

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It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati Chief Technology Officer Dan Shust and Chief Creative Officer Dennis Bajec is the ultimate wish list for you. For the fifth year in a row, we’ve created our version of Oprah’s Favorite Things called BajecShustmas and presented our list to a standing room only crowd at Resource/Ammirati. When we first started compiling the list in 2009, there were much fewer tech gadgets on the market. Today, innovators on Kickstarter and a host of other sites are launching products for every room in the home, your car and even your body. Happy holidays!

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Digital marketing for brands has drastically changed and the multi-touchpoint, online consumer experience is starting to merge with its offline counterpart. As technologies emerge and consumer behaviors alter with each new trend, we want to help you focus in on the mobile trends that will have maximum impact for brands in 2012. We will dive deep into the rapid adoption of tablets by consumers, how consumers use tablets in comparison to other digital devices, and how brands should design digital experiences for tablets.

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Gender Agenda

2. THOUGHT LEADERSHIP

3. ABOUT RESOURCE INTERACTIVE : Top 20 digital marketing agency : Independent, privately held : Founded in 1981 : 200+ associates : Apply thought leadership to develop innovative online consumer experiences

4. CLIENT RELATIONSHIPS

5. BATH & BODY WORKS

6. VS PINK

7. CHICO’S

8. SOMA

9. WHITE HOUSE | BLACK MARKET

10. WALMART.COM

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90. COMING THIS FALL!

Notas del editor

Why women matter? Women are pivotal to the economics of nearly every type of retailer today. It hasn’t always been that way. Matter of fact, in the last 3 decades alone, women’s income has increased by 63% (when adjusted for inflation) and men’s has grown just 0.6%! It’s important to understand that and to understand their spending power. I realize that many of you are already targeting women and segments of women and I commend you for that, especially when you consider how much they influence consumption in the world.
Note: women revel in a private universe while men revel in anonymity.

Gender Agenda

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