75% of online news consumers get news forwarded through email or social media according to Pew Research. By 2014, 43% of people globally will have smartphones and 79% will have mobile phones. More people now get news online than from newspapers, and online-only sites added almost as many reporters as were lost from print/broadcast.

3. 75% of online news consumers say they get news forwarded through email or posts on social networking sites. —Pew Research Center, The New News Landscape: Rise of the Internet – 3/10

5. 1 How we get information 2 How we engage with one another (and brands) 3 How we make decisions WHAT’S CHANGING?

6. We expect we’ll serve one billion Like buttons on the web within 24 hours. — Mark Zuckerberg, April 22, 2010

7. 2OO8: 130 million on Facebook. —Inside Facebook, December 2008 500,000 tweets per quarterwere posted at the end of 2007. —Twitdir Americans spent more than 4.5 hours per month on smartphones. —M:Metrics, May 2008

8. 2O1O: 500 million on Facebook. —Inside Facebook 2010 4 billion tweets per quarter were posted in Q1 of 2010. —Wikipedia People in the U.S. spend 2.7 hours per day on the mobile web. —Ruder Finn study, Feb 2010

9. con•su•mer: It’s an inadequate term and approaching derogatory. — Bob Johansen, Author, Institute for the Future 2010

10. In 2010, for the first time ever, more people consume news online than from newspapers. —Pew Research, State of the News Media 2011

11. By 2014, it’s predicted that 43% of people around the globe will have a smartphone and 79% will have a mobile phone. Pew Research, State of the News Media 2011

12. Online-only sites added almost as many reporters as lost their jobs in print than broadcast. —Pew Research, State of the News Media 2011

13. REAL TIME WEB E-COMMERCE WEB SOCIAL WEB (Re)searching, Shopping, Self-servicing Feeding, Discovering, Layering Creating, Sharing, Influencing CHIEF CONSUMER BEHAVIORS

14. TRADITIONAL BEHAVIORS SIGN UP FOR LOYALTY/CARD LOOK AT A CATALOG CONTACT CUSTOMER SERVICE SEE AN AD RECEIVE A MAILER CALL 1-800 VISIT A STORE CONSULT SALES REP THE OLD CONSUMER JOURNEY:Linear, predictable and controlled by the brand

15. ECOMMERCE BEHAVIORS SOCIAL WEB BEHAVIORS REAL-TIME WEB BEHAVIORS PERUSE FAV BLOGGERS’ POSTS GET UP TO THE MINUTE REVIEWS SIGN UP FOR LOYALTY/CARD USE COMPARISON TOOLS LOOK AT A CATALOG CONTACT CUSTOMER SERVICE SEE AN AD RECEIVE A MAILER CALL 1-800 VISIT A STORE CONSULT SALES REP CHECK CRAIG’S LIST FOR RESALE OPTIONS INVITE FRIENDS TO CO-SHOP NOW FOLLOW A PRODUCT ASK QUESTION VIA LIVE CHAT SEARCH FOR A PRODUCT WATCH YOUTUBE VIDEO SAY THANKS WITH TWIT PAY GIFT SIGN UP FOR EMAIL “LIKE” A PRODUCT FOR LATER OR FEEDBACK SHOP FROM FRIENDS’ LEMONADE STAND FOLLOW THE BRAND ON TWITTER BROWSE WEB SITE RESPOND TO CAN’T RESIST TWITTER AD SEARCH NETWORK FOR BEST REVIEWS BUY VIA MOBILE OR FACEBOOK POST REVIEW, UPLOAD PIC DISCOVER WHAT PEOPLE ARE BUYING NOW READ AND RATE REVIEW VISIT A STORE GET GEO-TARGTED OFFER ON PHONE LINK FROM FRIEND’S FACEBOOK BROWSE TAG CLOUDS REPLENISH VIA PHONE LINK FROM FRIEND’S FACEBOOK TRACK PURCHASE REVIEW FAQS STREAM PURCHASE EXPERIENCE ASK FRIENDS FOR INSTANT FEEDBACK CREATE TAGS SNAP QR CODE FOR MORE INFO THE NEW CONSUMER JOURNEY:Increasing layers of digital touchpoints and control

16. iCitizen consumer

18. Friends and family

20. Vast networks

22. NAME:Emerson Spartz NOTORIETY:Teen MugglenetFounder NETWORK EFFECT:Fans in 183 countries

23. NAME:Emerson Spartz NOTORIETY:Teen MugglenetFounder NETWORK EFFECT:Fans in 183 countries

24. NAME:WaelGhonim NOTORIETY:Started Egyptian Revolution NETWORK EFFECT:Through Facebook he rallied a community and ended a regime

25. NAME:WaelGhonim NOTORIETY:Started Egyptian Revolution NETWORK EFFECT:update stats

26. NAME:Perez Hilton NOTORIETY:Celebrity Blogger NETWORK EFFECT:One of the most visited blogs on the internet

27. NAME:Perez Hilton NOTORIETY:Celebrity Blogger NETWORK EFFECT:One of the most visited blogs on the internet

31. The real time web is a current and constant flow of conversations, shared experiences, and geo context. — Resource Interactive RI:Lab, 2010

32. Authority-based search Social search Streams of conversation Campaigns, periodic updates Nowness, constant flow Isolated experiences Shared experiences Clickstream awareness Geo-awareness Pages of content BRANDSITES THE REAL-TIMEWEB

33. 1 Expediteaudience insight by monitoring steams, feeds and trends Respondin the flow Prepare for new roles in storytelling Innovate digital experiences with real-time features Integrate conversations, experiences and content 2 3 4 5 STRATEGIES TO WIN IN REAL-TIME

34. 1 / STRATEGIES TO WIN IN REAL-TIME Expedite audience insight by monitoring streams, feeds and trends Multivariate Promo Concept Testing Trend Data SEM/Display A/B Promo Concept Testing Mobile Poll CommunityConversation Mobile Targeting/Promo Sentiment Online Poll Volume

35. 2 / STRATEGIES TO WIN IN REAL-TIME Respond in the flow

36. 2 / STRATEGIES TO WIN IN REAL-TIME Respond in the flow

37. 3 / STRATEGIES TO WIN IN REAL-TIME Prepare for new roles in story telling Is local news still local if the news is being consumed and shared by people all over the world?

38. 4 / STRATEGIES TO WIN IN REAL-TIME Innovate digital experiences with real-time features

39. CONSUMER TOUCHPOINTS - illustrative DIGITAL ENABLEMENT - illustrative REAL-TIME ENABLEMENT - illustrative 5 / STRATEGIES TO WIN IN REAL-TIME Integrate conversations, experiences, and content Resource Interactive Web-and-Spoke Model

40. LESS LIKE...

41. MORE LIKE... ALWAYS ON...

42. We need to move at the speed of culture. — AnamariaIrazabal, Pepsi

43. thank you. Kelly Mooney kmooney@resource.com