This document discusses performance-based social media marketing solutions on Facebook and Twitter. It provides statistics on user engagement on these platforms and outlines Twitter's new promoted ad products, including promoted trends, tweets, and accounts. Details are given on how these can help connect brands with consumers at a lower cost-per-click or cost-per-follow than traditional ads. Facebook ads are noted to have very low click-through rates. The document advocates using solutions to drive consumers to like brand pages and opt-in to email lists, in order to build larger CRM databases and points of engagement over multiple channels. It encourages contacting the company for help strategically aligning these solutions.

1. Creating connections that count Performance-Based Solutions for Facebook & Twitter

2. Grow Your Brand-Consumer Connections

3. Inspire Consumers to… Take Action! Connect with Your Brand

4. Leverage Performance-Based Solutions on Facebook &Twitter Integrate Email, Facebook and Twitter to support and scale digital relationship marketing programs in a coordinated fashion

5. Consider this: U.S. internet users engage with 11 brands in email, 9.4 brands via Facebook and 7.9 brands via Twitter (ExactTarget, “Subscribers, Fans, and Followers: The Social Profile” 2010).

6. Twitter’s Reach About 20.6 million U.S. adult Internet users will use Twitter at least once monthly this year, up 26.3% from 2010 Use levels will continue to rise, reaching 27.7 million U.S. adults in 2013 Source: eMarketer, 2011

7. Twitter’s brand-new performance-based ad products Make connecting with consumers easier via: Promoted Trends Promoted Tweets Promoted Accounts Better campaign performance: Targeting precision cost-per-click and cost-per-follow pricing targeting

9. Average 70 million homepage impressions

10. 6 to 15% engagement rates

11. Measurement:

12. Track to results page

13. Trend Impressions

15. Performance-based pricing:

16. Cost per engagement for Promoted Tweets

17. Cost per follow for Promoted Accounts

18. Geo-targeting (DMA/Tweets; Country/Accounts)

19. Build an active community of loyal followersCapitalize on a particular event or period of the year when the account will be most relevant

20. Facebook Ads – Low CTRs Facebook ads have extremely low click-through rates .065%-.075% for consumer goods (WebTrends Jan. 2011) Just over half the banner ad CTR for Internet ad networks in general Effectiveness declines by 50% over 48 hours

21. Our Facebook Acquisition Solutions Get Better Results

22. We Drive Consumers to Take Action… Consumers are prompted to enter relationships with brands via “Likes” and/or opt-ins to CRM programs We drive consumers to the brand’s FB page We require consumers to “Like” the brand’s FB page to gain access a to premium feature After the consumer likes the brand page, they are prompted to register for its CRM program

23. Results? More consumers to your CRM database High-performanceconsumer touch points for future engagement: Facebook Email

24. Next Steps Let Response Media help you Strategically align these Facebook & Twitter Solutions to your relationship marketing program. Reach out to us at: innovation@esponsemedia.com.