1. 2008 7 13, held in Foshan, Guangdong province,
"off 2008 Fuji Bao 2008 dealer conference,"
Fuji treasures, unveiled a new LOGO, while Fuji
released a brand new strategy Bao, the official
announced
blue ocean framework

2. Small appliances Fully into Has focused on Cooker The
transformation of the field of Fuji treasure, attracting the attention of
the industry, stakeholders analysis, at present, China's small
household appliance market has been very competitive, and now
Fuji Po strong intervention, the market will trigger a new round of tug
of war Brand transformations: from a single type to the holistic
development of Speaking Fuji Po, people would first think of Fuji Po
cooker

3. Over the years, Fuji Po Cooker With experience and mature
technology R & D capabilities, a substantial share of the
domestic appliance market share In the popular impression, Fuji Po
is a professional manufacturer of induction cooker Fuji Po but not
content with the results, in this year's "annual dealer Po Fuji
Conference," Fuji released a number of successive categories
Po, dozens of new products, have formed a cooker, stepless
transformer pot, Rice cooker , Activity blender, soybean milk
machine, mixer, electric baking pan, open kettle, electric pot, Air
conditioning Fan, Heater , Fans, humidifiers an appliance Army, and
formally announced that Fuji Po transition for small household
electrical appliance enterprises

4. Fuji Bao Why shift? Liu, general manager of the enterprise with
high explained to reporters: "Enterprise Development Strategy,
there are two: First, the industry leader in keeping the pace, and
gradually to more varieties of product direction, one only do
individual products or refining the market a few products Fuji
treasure belongs to the first

5. " Fuji is a treasure for many years home appliance brand in
the country based on ten years of operation, with a strong ability to
cope with market risk, opportunity and innovation co-exist in the
market competition environment, Fuji adhere to the implementation
of strategic forward-Po brand transformation, determined by the
manufacturing enterprise to enterprise marketing change was in
keeping with the current market trends In order to achieve objectives
and protect Fuji treasure brand strategy, will enhance brand
promotion efforts, and increase the strong run in the media's depth
and breadth of three-dimensional shape to maximize the market a
new image of Fuji Po, establish an appliance business this industry

6. Winning products: quality first, introduce new Recent years, small
appliances burgeoned Driven by profit, some small household
electrical appliance enterprises such as the
"mushroom"-like emerge, many well-known home
appliance brands have also settled

7. Cohabitation of the market in such a context, Fuji Po fully into the
small household appliance market, how to win it? "Product is
the first and only by constantly developing new products, quality
assurance, to long-term standing in the market " Liu said high
confidence

8. Previously, Fujifilm has been studying in the cooker a taste of Po,
the results are obvious to all Fuji treasure from the first generation of
the third generation "anti-magnetic wall" electric stove,
continues to introduce new, decade-long industry leader maintained

9. Also has won the "China Famous Brand", "national
exemption product" title of honor The future, Fuji treasure will
adhere to the basis of innovation, by an appliance manufacturer to
the holistic development of small home appliance manufacturer to
induction cooker, rice cooker, Electric pressure cooker , The new
food cooking machine as the core to the market comprehensive
development, while strengthening the air conditioning fan, heater and
other quarters product development, and human health-based
integration products, develop new areas of products, persist in
quality products competitive on the market

10. blue ocean framework Marketing strategy: The Formation of
intrinsic value chain break The past few years, the domestic home
appliances market, increasing competition, has entered the white-hot

11. blue ocean framework