1. Social Media Monitoring analyzes
Consumer preferences, sentiments and
intentions. It helps to identify emerging
trends which can be later validated using
traditional research. The advantages of
Social Media Monitoring are listed below:
•It is important because it alerts the
Company immediately when people are
saying good or bad things about it and they
can take actions accordingly. •It helps
the company to quickly respond to all
customer service queries by collaborating
and exchanging information flawlessly with
the technical experts and members of the
support team. Thus it helps boost the
customer base of the company. •The
company can easily detect who is talking
about their product and join the
conversation to bring more credibility to

2. their brand and target the genuine
customers. •The company can monitor
the changes happening in the market so
that they can evaluate what the market
actually needs and create it before the
competitors. •It helps the company to
easily identify people in need of their
product which is beneficial for the customer
as well as the company. •Just like any
outreach or marketing program, Social
Media Monitoring helps to identify not only
where you can find your current customers
but also potential customers and therefore
what medium is best for your company to
engage these customers. •Social
media provides bigger and faster
information than any other channel ever
before. Hence monitoring it enables the
brand to see if their content and approach is
resonating with their target audience.
•Monitoring provides answers to
questions like what type of conversation the
customer base is having? Is the sentiment
leaning towards positive or negative side?
Thus it helps the brand to measure its
efforts and to act quickly and efficiently for
their present and future market.
•Monitoring the response of customers
leads to improved service and product.
Quickly responding to customer queries

3. gives you a better position in the market.
•It helps the companies to evaluate their
performance against their competitors and
the industry as a whole. It measures the
growth of the company on Social Media and
whether the efforts of the company are
producing desirable results or not. •
also helps to track the activities of the
competitors. You can find what they are
doing and follow them accordingly. When
you can gain so much from simply
monitoring, and that too by using online
tools, why wait! Begin Social Media
Monitoring and make your business a
profitable one.
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11. http://www.fuelonline.co