Reaching HR buyers online may be difficult, but it’s certainly not impossible. ReTargeter founder & CEO Arjun Dev Arora speaks to his digital advertising company’s experience with the HR market against a backdrop of the history of display advertising and digital media as a whole.
In this deck, you’ll learn not only about the history of digital, but about its future. You’ll learn about connecting online campaigns with offline activity, how you can leverage the power of the Internet to reach only the right people, and the growing, inevitable shift toward new media.
12. In the early days of Internet advertising, the HR space wasn’t even
in the picture.
Candidates aren’t online, so recruiters aren’t online.
Employees aren’t online, so HR managers aren’t online.
21. 9
And it just keeps getting better.
Improved data and performance tracking
More abundant and granular performance data
Integrated marketing strategies
22. 10
How the shift to new media and the
time spent on the Internet affects HR
When HR buyers were asked how they begin their
searches to identify vendors of services they may
be interested in purchasing…
23. 10
How the shift to new media and the
time spent on the Internet affects HR
When HR buyers were asked how they begin their
searches to identify vendors of services they may
be interested in purchasing…
48%
23%
Used Internet
Search Engine
Asked a Peer
25. 10
Outbound advertising to generate demand
PPC ads with an HR Focus
HR Blogger Network
How do WE find the elusive HR buyer online?
26. 10
Outbound advertising to generate demand
PPC ads with an HR Focus
HR Blogger Network
Social Media
LinkedIn is the most popular social networking service for HR
decision makers
Twitter use up 50%
How do WE find the elusive HR buyer online?
27. 10
Outbound advertising to generate demand
PPC ads with an HR Focus
HR Blogger Network
Social Media
LinkedIn is the most popular social networking service for HR
decision makers
Twitter use up 50%
Retargeting
Convert organic or PPC traffic
Get more out of email marketing
How do WE find the elusive HR buyer online?
28. “HR professionals see our ads, and it doesn’t necessarily click in their mind that it’s
retargeting. We find that retargeting can be a subtle way to put your brand in front of
someone who’s in the research stage, reinforce your brand identity, and help them
connect the dots when they’re ready to buy.”
11
Erin Wasson, Director of Marketing
Case study
How we helped Hireology find the elusive HR buyer:
29. “Retargeting makes us look a lot bigger than we are. It helps get people comfortable
and familiar with our brand. For the price we pay, it’s a great way to get our name out
there in front of everyone. When someone’s on a big website and they see our ad, it
creates a positive association that really helps build confidence in our brand.”
11
Erin Borgerson, Marketing Coordinator
Case study