Design Thinking

1. Design
Thinking
Revathy Rajasekaran

2. What is design Thinking?
 Redefining Problems- is an attempt to find
better solutions.
 Creating new and innovative ideas and
solving problem.
 Human centered approach
 Solution based approach

3. Examples
 Sink over the flush tank in toilets

4. Why Design Thinking?
 Edge over competitors
 Creative & efficient solutions
 Used in top companies
 Taught in Top University

5. Phases of Design Thinking
 People via Empathy
 Problem via Analyze
 Solution via Create
 Concept via Test
Iterative Process

6. Step 1- Empathize
 Putting yourself in someone's shoe
 Methods
 Observation
 Interview
 Imitate
 Tool- Customer Journey Mapping

7. Customer Journey Mapping
 An interview based sticky note technique for
mapping the process that someone is going
through.
 Before
 During
 After

8. Steps in CJM
1. Identify the persona-Age, Geography, their
experience
2. Write the major steps of customers
experience
3. Use one sticky note per step
4. Arrange the note in chronological order
5. Interview real customer
6. Correct the procedure based on new
insights
7. Mark the notes with emotions

12. Step-2 Analyze
 Analyze the problem to find the root cause
 Tools
 Multi Why Analysis
 Conflict of Interest

13. Multi Why Analysis
 Get to the bottom of the problem
 Now the root cause of the problem
 To know what exact problem to be solved

14. Example
 Student comes late to Class- Why?
 He woke up late- Why?
 He went to bed late- Why?
 Too many deadlines- Why?
 To many course enrolled.

16. Example
 Student get distracted- Why?
 Fast Teaching- Why?
 Lot of Syllabus- Why?
 Government Syllabus

17. Conflict of Interest
 Analyzing the conflict of interest between the
parties…
 The conflict of interest is one you have to
solve.

18. Example
 3 Musketeers

19. Examples-Conflict of Interest

20. Examples-Conflict of Interest

21. To be continued….

22. Step-3 Solve
 Alchuler –Problem solving is an formula or
Algorithm
 ARIZ-Algorithm for inventive problem solving
 40 Principles
 Guides you in thinking to solve the problem
 Solve the conflict of interest.

23. Example
 The other way round- Invert the action to
solve the problem
 Flip Class
 Students Seminar
 Online Class

24. Step-4 Test
 Test the solution in actual environment before
implementation.
 Build a prototype to test with customer
 Take your prototype to the customer and note
how react to it
 Get the feedback
 Iterative process – Back to square 1

25. Conclusion
“Design Thinking a tool for
extraordinary solutions for
ordinary problem”